Title | SWITCH OFF |
Brand | GREENPEACE CHINA |
Product / Service | GREENPEACE |
Category | A03. Best Use of Standard Outdoor |
Entrant | FIRSTELL COMMUNICATIONS SHANGHAI, CHINA |
Entrant Company: | FIRSTELL COMMUNICATIONS SHANGHAI, CHINA |
Advertising Agency: | FIRSTELL COMMUNICATIONS SHANGHAI, CHINA |
Credits |
Name | Company | Position |
---|---|---|
Murphy Chou | Firstell Communications/Shanghai | Chief Creative Officer-china |
Murphy Chou | Firstell Communications/Shanghai | Copywriter |
Zoe Zhao | Firstell Communications/Shanghai | Art Director |
Tina Yao | Firstell Communicaitons/Shanghai | National Media Buying Director |
After the installation of the outdoor ads, it drew attention of the people to stop and watch. After a few days, there were news covering this billboard/the creative idea as the stories and became the talk of the town.
We suggested Client to choose outdoor billboards at high traffic locations in big cities. Normally, there will be extremely bright lights for the billboards at night and we suggested leaving only one light on which highlights the only message line and also the key idea “Switch off when you don’t need it”.
Client would like to remind everybody that switch off not only help saving energy, it can also help reducing the C02 emission which can help to reduce global warming.