Title | THE ASAHI NEWSPAPER MOVES |
Brand | THE ASAHI SHIMBUN COMPANY |
Product / Service | NEWSPAPER |
Category | A02. Best Use of Magazines/Newspapers |
Entrant | DENTSU KANSAI Osaka, JAPAN |
Entrant Company: | DENTSU KANSAI Osaka, JAPAN |
Advertising Agency: | DENTSU KANSAI Osaka, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Junichi Harima | Dentsu Inc. Kansai | Creative Director/Copywriter/Animation |
Mamoru Ichino | Dentsu Inc. Kansai | Art Director/Animation |
Shunji Mori | Dentsu Inc. Kansai | Producer |
Hideyuki Kojima | Dentsu Inc. Kansai | Producer |
Yu Ishida | Dentsu Inc. Kansai | Producer |
Jun Hisayasu | Dentsu Inc. Kansai | Producer |
Kyoko Sugano | Dentsu Inc. Kansai | Producer |
Ryoichi Karasuno | Dentsu Tec Inc. Kansai | Art Director/Designer |
Hideya Iguchi | Dentsu Tec Inc. Kansai | Designer |
Seiji Nomura | Dentsu Tec Inc. Kansai | Animation |
Akira Yamada | Studio Japs | Photographer |
Shinya Murai | Shin Studio | Photographer |
Seiji Nomura | Studio Negio | Animation |
Sumako Sakagami | P3peace | Animation Producer |
Takaaki Yamazaki | Dentsu Inc. Kansai | Executive Creative Director |
As a result, the Moving Ad was watched by 1.3 million families of reader, and got the secondary awareness by over 100 of internet media like blogs, SNS, videos on Youtube and TV news.
Most readers watched the advertising much longer than usual (about 20min per person) because of the surprise that the newspaper ad moved and the accuracy of the movement. The Moving Ad told both of the renewal of Asahi Shimbun and what clients (of Asahi Shimbun) want to say at the same time.
The Asahi Shimbun, the top share newspaper in Japan, renews greatly its layout and figure. To communicate the “MOVEMENT” we made all the ads on the paper MOVING.