Results and Effectiveness

We discovered a new ad media. We were able to communicate to 25,000 people through entertaining advertisement that only cost US$2000. We were able to entertain people on train rides that are usually bored.

Creative Execution

By putting amazing subject stickers on the train window. Because the stickers were placed on the train window, the stickers would move along with the train's movement. Thus creating an illusion as if passengers were actually seeing real moving UFOs, dinosaurs, and meteorites, the picture taking moment they don't want to miss!

Insights, Strategy and the Idea

Japanese people love taking photos especially when they come across something amazing. Propose something extraordinary and at the same time entertaining to tickle the photo buds of Japanese people.