Results and Effectiveness

The impact of this campaign was huge. Majority of the people who found these stickers gave donations.

Creative Execution

Driver will see a hungry African child in the side mirror upon entring his/her vehicle. This method is used to convey the message 'the way to help this child is closer than you think'

Insights, Strategy and the Idea

Apply stickers of African children's images to the side mirror, so the drivers can see them. On the back of the stickers are the contact number for the UNICEF fundraising program (060-700-0007) and a statement saying 'your phone call can feed a child for more than a week'.