Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	PR	Location	Award
B08 Sponsorship & Brand Partnership
1 SPOON INNOVATION TORIDOLL HOLDINGS CORPORATION MARUGAME UDON	DENTSU ISOBAR Tokyo	JAPAN	SIGNAL Tokyo	JAPAN
BREWING A SOPHISTICATED JOURNEY COSTA COFFEE CHINA COSTA COFFEE	KETCHUM Hong Kong	HONG KONG SAR	KETCHUM Hong Kong	HONG KONG SAR
B09 Launch / Re-launch
ANYTHING TO KEEP PRICES LOW SKINNY SKINNY	COLENSO BBDO Auckland	NEW ZEALAND			Short List
THE HOTTER IT IS, THE HOTTER IT GETS LAO GAN MA CHILI SAUCE	I2MAGO Guangzhou	CHINA	ALIBABA Hangzhou	CHINA
COVER FOR THEIR OVERCONFIDENCE RACV PET INSURANCE	CHE PROXIMITY Melbourne	AUSTRALIA	CHE PROXIMITY Melbourne	AUSTRALIA	Bronze
THE MARVELOUSLY MARBLED SASHI POWER SAGA CITY SAGA BEEF	FACT Tokyo	JAPAN	FACT Tokyo	JAPAN
LISTENING IS SEEING AMAZON AUDIBLE AUDIBLE	EDELMAN Mumbai	INDIA	EDELMAN Mumbai	INDIA
THE MOST FASHIONABLE BREAKFAST DROP MCDONALD'S MCGRIDDLES	LEO BURNETT SINGAPORE	SINGAPORE	LEO BURNETT SINGAPORE	SINGAPORE
SAMSUNG GALAXY S10 UNPACKED ONLINE EXPERIENCE SAMSUNG MOBILE GALAXY SMARTPHONES	EDELMAN Korea	SOUTH KOREA	EDELMAN Korea	SOUTH KOREA
B10 Brand Voice & Strategic Storytelling
WE'RE HIRING...BASED ON LOOKS! ISEHAN CO., LTD. KISSME(CORPORATE BRAND)	DENTSU INC. Tokyo	JAPAN	PLATINUM Tokyo	JAPAN
#IDIDNTKNOW SC JOHNSON ALL OUT	BBDO INDIA Gurgaon	INDIA	EDELMAN INDIA Gurgaon	INDIA
EATREE PLATES LIFULL EATREE PLATES	LIFULL Tokyo	JAPAN	LIFULL Tokyo	JAPAN	Short List
NOT GOING ANYWHERE, GO TO NETFLIX NETFLIX NETFLIX	CJ WORX Bangkok	THAILAND	SPORE Bangkok	THAILAND	Short List
THE TRANSFORMATION OF MIDEA: FROM A STORIED PAST TO A SPECTACULAR FUTURE MIDEA GROUP MIDEA	RUDER FINN GZ Guangzhou	CHINA	RUDER FINN GZ Guangzhou	CHINA
YOUR WEEKLY DOSE INFLUENSPIRATION SOFTLOGIC LIFE INSURANCE PLC. SOFTLOGIC LIFE INSURANCE	THIRDSHIFT MEDIA, SRI LANKA Colombo	SRI LANKA	THIRDSHIFT MEDIA, SRI LANKA Colombo	SRI LANKA
MAKING CONNECTIONS THAT MATTER SINGTEL COMMUNICATIONS	SINGTEL Singapore	SINGAPORE	SINGTEL Singapore	SINGAPORE
THE OPEN DOOR PROJECT THE MILLENNIUM SCHOOL SCHOOL	FCB INDIA Delhi	INDIA	CUMULUS Gurgaon	INDIA
1 SPOON INNOVATION TORIDOLL HOLDINGS CORPORATION MARUGAME UDON	DENTSU ISOBAR Tokyo	JAPAN	SIGNAL Tokyo	JAPAN
JOB SNEAKERS FOR JOB SEEKERS BAND-AID/JOHNSON AND JOHNSON CONSUMER COMPANY KPP (KIZU POWER PAD)	BBDO JAPAN Tokyo	JAPAN
B11 Content-led Engagement & Marketing
THE MONTH-END COLLECTION EARLYSALARY APP/MICRO LOAN	DENTSU WEBCHUTNEY Mumbai	INDIA	DENTSU WEBCHUTNEY Mumbai	INDIA
100 WORDS PAIN_TING SAVE THE CHILDREN KOREA CHILDREN'S RIGHT	OVERMAN Seoul	SOUTH KOREA	OVERMAN Seoul	SOUTH KOREA
CAMOUFLA-VIEW TVER TVER	CHERRY Tokyo	JAPAN	CATCHBALL Tokyo	JAPAN
TASTEFUL WORDS FROEBEL-KAN FROEBEL-KAN	DENTSU INC. Tokyo	JAPAN	MATERIAL Tokyo	JAPAN
CAN YOGA SELL LUBRICANTS? CASTROL CASTROL CRB TURBOMAX	CURRENT GLOBAL Mumbai	INDIA	CURRENT GLOBAL Mumbai	INDIA
C01 Use of Digital in a PR campaign
CODE NAME: URI TRIGGER HAPPY URI: THE SURGICAL STRIKE, THE FILM	DENTSU WEBCHUTNEY Mumbai	INDIA	DENTSU WEBCHUTNEY Mumbai	INDIA	Gold Spike
100 WORDS PAIN_TING SAVE THE CHILDREN KOREA CHILDREN'S RIGHT	OVERMAN Seoul	SOUTH KOREA	OVERMAN Seoul	SOUTH KOREA
THE MOTHER'SDAY SPOKESWOMAN LOTTE CO., LTD. GHANA	DENTSU INC. Tokyo	JAPAN	INITIAL Tokyo	JAPAN
SAMSUNG NEWSROOM: EXCELLENCE IN BRAND JOURNALISM SAMSUNG GLOBAL NEWSROOM SAMSUNG ELECTRONICS	EDELMAN Korea	SOUTH KOREA	EDELMAN Korea	SOUTH KOREA
SAMSUNG GALAXY S10 UNPACKED ONLINE EXPERIENCE SAMSUNG MOBILE GALAXY SMARTPHONES	EDELMAN Korea	SOUTH KOREA	EDELMAN Korea	SOUTH KOREA
HELP THE KELP RISHIRI TOWN SMARTPHONE GAME	GEOMETRY GLOBAL Tokyo	JAPAN	GEOMETRY GLOBAL Tokyo	JAPAN	Short List
C02 Use of Social in a PR campaign
MCPICKLE MCDONALDS MCDONALDS	VMLY&R Sydney	AUSTRALIA	MANGO Sydney	AUSTRALIA	Silver
PENGUINS’ DIVERSITY MAP ORIX REAL ESTATE CORPORATION KYOTO SUMIDA AQUARIUM	DENTSU INC. Tokyo	JAPAN	CATCHBALL Tokyo	JAPAN	Short List
THE MONTH-END COLLECTION EARLYSALARY APP/MICRO LOAN	DENTSU WEBCHUTNEY Mumbai	INDIA	DENTSU WEBCHUTNEY Mumbai	INDIA
TO SHARE OR NOT TO SHARE LOTTE CO., LTD. YUKIMI DAIFUKU	LOTTE AD. CO. Tokyo	JAPAN	PLATINUM Tokyo	JAPAN
THE BUDDAH’S PROVIDER MOGAO CAVE CHARITY	TENCENT Shenzhen	CHINA	TENCENT Shenzhen	CHINA	Short List
KIWIBANK NEW ZEALANDER OF THE YEAR KIWIBANK KIWIBANK BRAND	KIWIBANK Wellington	NEW ZEALAND	KIWIBANK Wellington FUSE NETWORK LIMITED Auckland	NEW ZEALAND
GREEN SCREEN ACTRESSES, MIKA+RIKA STAFF-UP GROUP MIKA+RIKA	DENTSU INC. Tokyo	JAPAN	DENTSU INC. Tokyo	JAPAN
DOVE UNVEILS THE POWER OF 1 MINUTE DOVE DOVE 1 MINUTE SERUM CONDITIONER	BRIDGES PR Makati City	THE PHILIPPINES	BRIDGES PR Makati City	THE PHILIPPINES
C03 Social Community Building & Management
THE HAIRY TALE P&G PANTENE	GREY TOKYO	JAPAN	PLATINUM Tokyo	JAPAN
C04 Real-time Response
FRIENDSHIP KILLER TENCENT TENCENT SAFETY	TENCENT Shenzhen	CHINA	TENCENT Shenzhen	CHINA
BRING ON WINTER AIR NEW ZEALAND AIR NEW ZEALAND	HOST/HAVAS Sydney	AUSTRALIA	HOST/HAVAS Sydney	AUSTRALIA
NIKKEI BLEND Nikkei Inc. NIKKEI BLEND	DENTSU INC. Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN	Bronze
WATER DIPPER OROCAN OROCAN	GIGIL Taguig	THE PHILIPPINES	GIGIL Taguig	THE PHILIPPINES
C05 Co-Creation & User Generated Content
VOICE OF HUNGER SWIGGY FOOD DELIVERY	DENTSU WEBCHUTNEY Bangalore	INDIA			Silver
SAMURAI AVATAR ALL NIPPON AIRWAYS IS JAPAN COOL?	ENJIN Tokyo	JAPAN	AUR Tokyo	JAPAN
LEANING TOWER OF BLACK KOALA’S MARCH THAI LOTTE KOALA’S MARCH COCOA VANILLA	DENTSU ONE (BANGKOK)	THAILAND
GORILLA. DRAGONS. BELIEVERS. CORNING GORILLA GLASS CORNING GORILLA GLASS	FLEISHMANHILLARD INDIA Mumbai	INDIA	FLEISHMANHILLARD INDIA Mumbai FLEISHMANHILLARD Beijing DOREMUS San Francisco BRODEUR PARTNERS Boston	INDIA CHINA USA
THE UNFINISHED MUSIC VIDEO ZESPRI INTERNATIONAL(JAPAN)K.K. ZESPRI KIWIFRUIT	DENTSU INC. Tokyo	JAPAN	DENTSU INC. Tokyo	JAPAN
#BPM100 DANCE PROJECT JAPANESE RED CROSS SOCIETY, BYTEDANCE KK #BPM100 DANCE PROJECT	JAPANESE RED CROSS NATIONAL HEADQUARTERS Tokyo	JAPAN	TBWA\HAKUHODO INC. Tokyo	JAPAN
C07 Use of Technology
ART IMMERSION TECHNOLOGY NIKKEI, INC. PIERRE BONNARD ART EXHIBITION	NIKKEI INC. Tokyo	JAPAN	NIKKEI INC. Tokyo	JAPAN

B08 Sponsorship & Brand Partnership
1 SPOON INNOVATION
TORIDOLL HOLDINGS CORPORATION / MARUGAME UDON

DENTSU ISOBAR Tokyo

JAPAN

SIGNAL
Tokyo

JAPAN
BREWING A SOPHISTICATED JOURNEY
COSTA COFFEE CHINA / COSTA COFFEE

KETCHUM Hong Kong

HONG KONG SAR

KETCHUM
Hong Kong

HONG KONG SAR

B09 Launch / Re-launch
ANYTHING TO KEEP PRICES LOW
SKINNY / SKINNY

COLENSO BBDO Auckland

NEW ZEALAND

Short List
THE HOTTER IT IS, THE HOTTER IT GETS
LAO GAN MA / CHILI SAUCE

I2MAGO Guangzhou

CHINA

ALIBABA
Hangzhou

CHINA
COVER FOR THEIR OVERCONFIDENCE
RACV / PET INSURANCE

CHE PROXIMITY Melbourne

AUSTRALIA

CHE PROXIMITY
Melbourne

AUSTRALIA

Bronze
THE MARVELOUSLY MARBLED SASHI POWER
SAGA CITY / SAGA BEEF

FACT Tokyo

JAPAN

FACT
Tokyo

JAPAN
LISTENING IS SEEING
AMAZON AUDIBLE / AUDIBLE

EDELMAN Mumbai

INDIA

EDELMAN
Mumbai

INDIA
THE MOST FASHIONABLE BREAKFAST DROP
MCDONALD'S / MCGRIDDLES

LEO BURNETT SINGAPORE

SINGAPORE

LEO BURNETT SINGAPORE

SINGAPORE
SAMSUNG GALAXY S10 UNPACKED ONLINE EXPERIENCE
SAMSUNG MOBILE / GALAXY SMARTPHONES

EDELMAN Korea

SOUTH KOREA

EDELMAN
Korea

SOUTH KOREA

C03 Social Community Building & Management
THE HAIRY TALE
P&G / PANTENE

GREY TOKYO

JAPAN

PLATINUM
Tokyo

JAPAN

C07 Use of Technology
ART IMMERSION TECHNOLOGY
NIKKEI, INC. / PIERRE BONNARD ART EXHIBITION

NIKKEI INC. Tokyo

JAPAN

NIKKEI INC.
Tokyo

JAPAN