Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	PR	Location	Award
A01 Food / Drink
THE MOTHER'SDAY SPOKESWOMAN LOTTE CO., LTD. GHANA	DENTSU INC. Tokyo	JAPAN	INITIAL Tokyo	JAPAN
NEW ZEALAND MEETS JAPAN LION TOKYO DRY	DDB NEW ZEALAND Auckland	NEW ZEALAND	THE PR SHOP Grey Lynn	NEW ZEALAND
THE MARVELOUSLY MARBLED SASHI POWER SAGA CITY SAGA BEEF	FACT Tokyo	JAPAN	FACT Tokyo	JAPAN
TUNA SCOPE SOJITZ CORPORATION TUNA SCOPE	DENTSU INC. Tokyo	JAPAN
SIDE BY SIDE SAN MIGUEL CORPORATION SAN MIGUEL PALE PILSEN	McCANN MANILA	THE PHILIPPINES			Short List
THE NEW WORD OATLY OATLY	EDELMAN HONG KONG	HONG KONG SAR	EDELMAN HONG KONG	HONG KONG SAR
ALL PULP NO FICTION B NATURAL, ITC FOODS B NATURAL JUICES	ITC Bangalore	INDIA	MADISON COMMUNICATIONS Mumbai	INDIA
KECAP ABC - REAL HUSBANDS COOK KRAFT HEINZ KECAP ABC	VMLY&R Jakarta	INDONESIA
ABC SARDINES - BRAINY PROJECT KRAFT HEINZ ABC SARDINES	VMLY&R ASIA Singapore	SINGAPORE
SHARE WHAT'S REAL SUNKIST SUNKIST	EDELMAN Korea	SOUTH KOREA	EDELMAN Korea	SOUTH KOREA
BEER FOR DAD, BEER FOR PEACE 'SOWON BEER' THE HAND AND MALTS SOWON PALE ALE	THE HAND AND MALT Seoul	SOUTH KOREA	HS AD Seoul	SOUTH KOREA
MCPICKLE MCDONALDS MCDONALDS	VMLY&R Sydney	AUSTRALIA	MANGO Sydney	AUSTRALIA	Bronze
A02 Other FMCG
CHANGE THE BLACK START LINE SHISEIDO JAPAN RECIPIST	SHISEIDO JAPAN Minato-ku, Tokyo	JAPAN	DENTSU INC. Tokyo MATERIAL Tokyo	JAPAN
CREAM SILK #100ULTIMATEWOMEN CREAM SILK PHILIPPINES (UNILEVER) CREAM SILK TRIPLE KERATIN RESCUE CONDITIONER	BRIDGES PR Makati City	THE PHILIPPINES	BRIDGES PR Makati City	THE PHILIPPINES
A03 Healthcare
THE CUUPCAKES ROCHE NOT APPLICABLE	DNA COMMUNICATIONS Hong Kong	HONG KONG SAR	DNA COMMUNICATIONS Hong Kong	HONG KONG SAR
INVISIBLE DISEASE - CHANGING THE WAY WE THINK ABOUT PSORIASIS - JANSSEN PHARMACEUTICAL K.K. PSORIASIS DISEASE AWARENESS	OZMA INC Tokyo	JAPAN	OZMA INC Tokyo	JAPAN
999 WARM-HEARTED LEGGINGS SAN JIU MEDICINE TRADE CO., LTD 999 GANMAOLING KELI	SERVICEPLAN CHINA Beijing	CHINA	SERVICEPLAN CHINA Beijing	CHINA
POLLEN COUTURE JOHNSON & JOHNSON ZYRTEC	FLEISHMANHILLARD SYDNEY	AUSTRALIA	FLEISHMANHILLARD SYDNEY	AUSTRALIA
THE RESTAURANT OF MISTAKEN ORDERS DAIKI ANGEL HELP INC. THE RESTAURANT OF MISTAKEN ORDERS	TBWA\HAKUHODO INC. Tokyo	JAPAN			Gold Spike
A04 Consumer Durables
BIXBY VOICE FOREVER SAMSUNG ELECTRONICS BIXBY	CHEIL WORLDWIDE Seoul	SOUTH KOREA	CHEIL WORLDWIDE Seoul CHEIL INDIA Gurgaon	SOUTH KOREA INDIA
THE TRANSFORMATION OF MIDEA: FROM A STORIED PAST TO A SPECTACULAR FUTURE MIDEA GROUP MIDEA	RUDER FINN GZ Guangzhou	CHINA	RUDER FINN GZ Guangzhou	CHINA
SAMSUNG NEWSROOM: EXCELLENCE IN BRAND JOURNALISM SAMSUNG GLOBAL NEWSROOM SAMSUNG ELECTRONICS	EDELMAN Korea	SOUTH KOREA	EDELMAN Korea	SOUTH KOREA
BLANCPAIN IMAGINIST LITERARY PRIZE BLANCPAIN - MANUFACTURE DE HAUTE HORLOGERIE BLANPAIN WATCH	FLEISHMANHILLARD SHANGHAI	CHINA	FLEISHMANHILLARD SHANGHAI	CHINA
A05 Automotive
NISSAN – ELECTRIFYING THE FUTURE NISSAN ASIA & OCEANIA NISSAN LEAF	NISSAN ASIA & OCEANIA Bangkok	THAILAND	EDELMAN SINGAPORE	SINGAPORE
SILENT TAPE HANKOOK TIRE ULTRA-LOW NOISE TIRE	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
THE QUIET TAXI HYUNDAI MOTOR GROUP HYUNDAI MOTOR GROUP	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	Short List
MAKE YOUR ENERGY COUNT INFINITI INFINITI HYBRID	CHEIL WORLDWIDE BEIJING	CHINA	BLUEFOCUS PR CONSULTING Beijing	CHINA
RICE GRAIN MANGA KUBOTA CORPORATION CORPORATE BRAND	DENTSU INC. Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN
HONDA SOUND SITTER HONDA MOTOR CO., LTD. CORPORATE BRANDING	HONDA MOTOR CO., LTD. Minato-ku, Tokyo	JAPAN	SUNNY SIDE UP Tokyo	JAPAN
AUDI AI:ME CONCEPT CAR WORLD PREMIERE AUDI AUDI AI:ME CONCEPT CAR	AUDI CHINA Beijing	CHINA	RUDER FINN CHINA Beijing	CHINA
JEEP DEMOCRACY JEEP JEEP	LEO BURNETT INDIA Mumbai	INDIA	LEO BURNETT INDIA Mumbai PITCHFORK PARTNERS STRATEGIC CONSULTING Mumbai	INDIA
A06 Retail
DON’T SHOP DOGS EBAY KOREA EBAY	CHEIL WORLDWIDE Seoul	SOUTH KOREA	CHEIL WORLDWIDE Seoul	SOUTH KOREA
THE MOST FASHIONABLE BREAKFAST DROP MCDONALD'S MCGRIDDLES	LEO BURNETT SINGAPORE	SINGAPORE	LEO BURNETT SINGAPORE	SINGAPORE
CHENGDU IFS PAROURS ART FESTIVAL -ART MARKETING THAT ATTRACTED 8 MILLION VISITS CHENGDU INTERNATIONAL FINANCE SQUARE(CDIFS) CDIFS SHOPPING MALL	CHENGDU IFS	CHINA
A07 Travel / Leisure
PENGUINS’ DIVERSITY MAP ORIX REAL ESTATE CORPORATION KYOTO SUMIDA AQUARIUM	DENTSU INC. Tokyo	JAPAN	CATCHBALL Tokyo	JAPAN
THE NICEST CHRISTMAS EVER AIR NEW ZEALAND AIR NEW ZEALAND	AIR NEW ZEALAND Auckland	NEW ZEALAND
A NEW NEW ZEALAND KIWIRAIL COASTAL PACIFIC	DDB NEW ZEALAND Auckland	NEW ZEALAND	DDB NEW ZEALAND Auckland MANGO Auckland	NEW ZEALAND	Short List
SCUBER TOURISM & EVENTS QUEENSLAND GREAT BARRIER REEF	PUBLICIS Brisbane	AUSTRALIA	HERD MSL SYDNEY Sydney	AUSTRALIA
BRING ON WINTER AIR NEW ZEALAND AIR NEW ZEALAND	HOST/HAVAS Sydney	AUSTRALIA	HOST/HAVAS Sydney	AUSTRALIA	Short List
A08 Media / Entertainment
NIKKEI BLEND Nikkei Inc. NIKKEI BLEND	DENTSU INC. Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN
KOBAYASHI CITY DEPARTMENT OF SIMCITY BUILDIT ELECTRONIC ARTS K.K. GAME	DENTSU PUBLIC RELATIONS Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN
TASTEFUL WORDS FROEBEL-KAN FROEBEL-KAN	DENTSU INC. Tokyo	JAPAN	MATERIAL Tokyo	JAPAN
LISTENING IS SEEING AMAZON AUDIBLE AUDIBLE	EDELMAN Mumbai	INDIA	EDELMAN Mumbai	INDIA
STORIES FROM THE OTHER SIDE MTV CSR	LEO BURNETT INDIA Mumbai	INDIA	LEO BURNETT INDIA Mumbai VIACOM 18 MEDIA Mumbai	INDIA
CODE NAME: URI TRIGGER HAPPY URI: THE SURGICAL STRIKE, THE FILM	DENTSU WEBCHUTNEY Mumbai	INDIA	DENTSU WEBCHUTNEY Mumbai	INDIA	Bronze
A09 Consumer Services / Business to Business
ANZ BANK KICKING DOWN BARRIERS ANZ BANK AUSTRALIA BRAND SPONSORSHIP	TBWA\MELBOURNE	AUSTRALIA	TBWA\MELBOURNE Melbourne THRIVE PR + COMMUNICATIONS	AUSTRALIA
THE MONTH-END COLLECTION EARLYSALARY APP/MICRO LOAN	DENTSU WEBCHUTNEY Mumbai	INDIA	DENTSU WEBCHUTNEY Mumbai	INDIA
PROJECT AGROBANKING UCB UCASH UCASH	GREY BANGLADESH Dhaka	BANGLADESH	GREY BANGLADESH Dhaka	BANGLADESH	Short List
MORE THAN LIKES SOFTBANK CORP. Y!MOBILE	HAKUHODO KETTLE INC Tokyo	JAPAN	HAKUHODO KETTLE INC Tokyo	JAPAN
EATREE PLATES LIFULL EATREE PLATES	LIFULL Tokyo	JAPAN	LIFULL Tokyo	JAPAN

A01 Food / Drink
THE MOTHER'SDAY SPOKESWOMAN
LOTTE CO., LTD. / GHANA

DENTSU INC. Tokyo

JAPAN

INITIAL
Tokyo

JAPAN
NEW ZEALAND MEETS JAPAN
LION / TOKYO DRY

DDB NEW ZEALAND Auckland

NEW ZEALAND

THE PR SHOP
Grey Lynn

NEW ZEALAND
THE MARVELOUSLY MARBLED SASHI POWER
SAGA CITY / SAGA BEEF

FACT Tokyo

JAPAN

FACT
Tokyo

JAPAN
TUNA SCOPE
SOJITZ CORPORATION / TUNA SCOPE

DENTSU INC. Tokyo

JAPAN
SIDE BY SIDE
SAN MIGUEL CORPORATION / SAN MIGUEL PALE PILSEN

McCANN MANILA

THE PHILIPPINES

Short List
THE NEW WORD
OATLY / OATLY

EDELMAN HONG KONG

HONG KONG SAR

EDELMAN HONG KONG

HONG KONG SAR
ALL PULP NO FICTION
B NATURAL, ITC FOODS / B NATURAL JUICES

ITC Bangalore

INDIA

MADISON COMMUNICATIONS
Mumbai

INDIA
KECAP ABC - REAL HUSBANDS COOK
KRAFT HEINZ / KECAP ABC

VMLY&R Jakarta

INDONESIA
ABC SARDINES - BRAINY PROJECT
KRAFT HEINZ / ABC SARDINES

VMLY&R ASIA Singapore

SINGAPORE
SHARE WHAT'S REAL
SUNKIST / SUNKIST

EDELMAN Korea

SOUTH KOREA

EDELMAN
Korea

SOUTH KOREA
BEER FOR DAD, BEER FOR PEACE 'SOWON BEER'
THE HAND AND MALTS / SOWON PALE ALE

THE HAND AND MALT Seoul

SOUTH KOREA

HS AD
Seoul

SOUTH KOREA
MCPICKLE
MCDONALDS / MCDONALDS

VMLY&R Sydney

AUSTRALIA

MANGO
Sydney

AUSTRALIA

Bronze