Winners & Shortlists
Grand Prix
Gold
Silver
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Shortlist
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Title Brand Product / Service Entrant Company Location PR Location Award
A01 Food / Drink
NEW ZEALAND MEETS JAPAN
LION
TOKYO DRY 		DDB NEW ZEALAND Auckland NEW ZEALAND THE PR SHOP
Grey Lynn
 NEW ZEALAND
MCPICKLE
MCDONALDS
MCDONALDS 		VMLY&R Sydney AUSTRALIA MANGO
Sydney
 AUSTRALIA
Bronze
ALL PULP NO FICTION
B NATURAL, ITC FOODS
B NATURAL JUICES 		ITC Bangalore INDIA MADISON COMMUNICATIONS
Mumbai
 INDIA
THE MOTHER'SDAY SPOKESWOMAN
LOTTE CO., LTD.
GHANA 		DENTSU INC. Tokyo JAPAN INITIAL
Tokyo
 JAPAN
BEER FOR DAD, BEER FOR PEACE 'SOWON BEER'
THE HAND AND MALTS
SOWON PALE ALE 		THE HAND AND MALT Seoul SOUTH KOREA HS AD
Seoul
 SOUTH KOREA
THE MARVELOUSLY MARBLED SASHI POWER
SAGA CITY
SAGA BEEF 		FACT Tokyo JAPAN FACT
Tokyo
 JAPAN
THE NEW WORD
OATLY
OATLY 		EDELMAN HONG KONG HONG KONG SAR EDELMAN HONG KONG
 HONG KONG SAR
SHARE WHAT'S REAL
SUNKIST
SUNKIST 		EDELMAN Korea SOUTH KOREA EDELMAN
Korea
 SOUTH KOREA
TUNA SCOPE
SOJITZ CORPORATION
TUNA SCOPE 		DENTSU INC. Tokyo JAPAN
SIDE BY SIDE
SAN MIGUEL CORPORATION
SAN MIGUEL PALE PILSEN 		McCANN MANILA THE PHILIPPINES
Short List
KECAP ABC - REAL HUSBANDS COOK
KRAFT HEINZ
KECAP ABC 		VMLY&R Jakarta INDONESIA
ABC SARDINES - BRAINY PROJECT
KRAFT HEINZ
ABC SARDINES 		VMLY&R ASIA Singapore SINGAPORE
A02 Other FMCG
CHANGE THE BLACK START LINE
SHISEIDO JAPAN
RECIPIST 		SHISEIDO JAPAN Minato-ku, Tokyo JAPAN DENTSU INC.
Tokyo
MATERIAL
Tokyo
 JAPAN
CREAM SILK #100ULTIMATEWOMEN
CREAM SILK PHILIPPINES (UNILEVER)
CREAM SILK TRIPLE KERATIN RESCUE CONDITIONER 		BRIDGES PR Makati City THE PHILIPPINES BRIDGES PR
Makati City
 THE PHILIPPINES
A03 Healthcare
999 WARM-HEARTED LEGGINGS
SAN JIU MEDICINE TRADE CO., LTD
999 GANMAOLING KELI 		SERVICEPLAN CHINA Beijing CHINA SERVICEPLAN CHINA
Beijing
 CHINA
INVISIBLE DISEASE - CHANGING THE WAY WE THINK ABOUT PSORIASIS -
JANSSEN PHARMACEUTICAL K.K.
PSORIASIS DISEASE AWARENESS 		OZMA INC Tokyo JAPAN OZMA INC
Tokyo
 JAPAN
POLLEN COUTURE
JOHNSON & JOHNSON
ZYRTEC 		FLEISHMANHILLARD SYDNEY AUSTRALIA FLEISHMANHILLARD SYDNEY
 AUSTRALIA
THE CUUPCAKES
ROCHE
NOT APPLICABLE 		DNA COMMUNICATIONS Hong Kong HONG KONG SAR DNA COMMUNICATIONS
Hong Kong
 HONG KONG SAR
THE RESTAURANT OF MISTAKEN ORDERS
DAIKI ANGEL HELP INC.
THE RESTAURANT OF MISTAKEN ORDERS 		TBWA\HAKUHODO INC. Tokyo JAPAN

Gold Spike
A04 Consumer Durables
THE TRANSFORMATION OF MIDEA: FROM A STORIED PAST TO A SPECTACULAR FUTURE
MIDEA GROUP
MIDEA 		RUDER FINN GZ Guangzhou CHINA RUDER FINN GZ
Guangzhou
 CHINA
BLANCPAIN IMAGINIST LITERARY PRIZE
BLANCPAIN - MANUFACTURE DE HAUTE HORLOGERIE
BLANPAIN WATCH 		FLEISHMANHILLARD SHANGHAI CHINA FLEISHMANHILLARD SHANGHAI
 CHINA
SAMSUNG NEWSROOM: EXCELLENCE IN BRAND JOURNALISM
SAMSUNG GLOBAL NEWSROOM
SAMSUNG ELECTRONICS 		EDELMAN Korea SOUTH KOREA EDELMAN
Korea
 SOUTH KOREA
BIXBY VOICE FOREVER
SAMSUNG ELECTRONICS
BIXBY 		CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE
Seoul
CHEIL INDIA
Gurgaon
 SOUTH KOREA
INDIA
A05 Automotive
HONDA SOUND SITTER
HONDA MOTOR CO., LTD.
CORPORATE BRANDING 		HONDA MOTOR CO., LTD. Minato-ku, Tokyo JAPAN SUNNY SIDE UP
Tokyo
 JAPAN
AUDI AI:ME CONCEPT CAR WORLD PREMIERE
AUDI
AUDI AI:ME CONCEPT CAR 		AUDI CHINA Beijing CHINA RUDER FINN CHINA
Beijing
 CHINA
JEEP DEMOCRACY
JEEP
JEEP 		LEO BURNETT INDIA Mumbai INDIA LEO BURNETT INDIA
Mumbai
PITCHFORK PARTNERS STRATEGIC CONSULTING
Mumbai
 INDIA
SILENT TAPE
HANKOOK TIRE
ULTRA-LOW NOISE TIRE 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
 SOUTH KOREA
THE QUIET TAXI
HYUNDAI MOTOR GROUP
HYUNDAI MOTOR GROUP 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
 SOUTH KOREA
Short List
NISSAN – ELECTRIFYING THE FUTURE
NISSAN ASIA & OCEANIA
NISSAN LEAF 		NISSAN ASIA & OCEANIA Bangkok THAILAND EDELMAN SINGAPORE
 SINGAPORE
RICE GRAIN MANGA
KUBOTA CORPORATION
CORPORATE BRAND 		DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
MAKE YOUR ENERGY COUNT
INFINITI
INFINITI HYBRID 		CHEIL WORLDWIDE BEIJING CHINA BLUEFOCUS PR CONSULTING
Beijing
 CHINA
A06 Retail
THE MOST FASHIONABLE BREAKFAST DROP
MCDONALD'S
MCGRIDDLES 		LEO BURNETT SINGAPORE SINGAPORE LEO BURNETT SINGAPORE
 SINGAPORE
DON’T SHOP DOGS
EBAY KOREA
EBAY 		CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE
Seoul
 SOUTH KOREA
CHENGDU IFS PAROURS ART FESTIVAL -ART MARKETING THAT ATTRACTED 8 MILLION VISITS
CHENGDU INTERNATIONAL FINANCE SQUARE(CDIFS)
CDIFS SHOPPING MALL 		CHENGDU IFS CHINA
A07 Travel / Leisure
BRING ON WINTER
AIR NEW ZEALAND
AIR NEW ZEALAND 		HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS
Sydney
 AUSTRALIA
Short List
SCUBER
TOURISM & EVENTS QUEENSLAND
GREAT BARRIER REEF 		PUBLICIS Brisbane AUSTRALIA HERD MSL SYDNEY
Sydney
 AUSTRALIA
A NEW NEW ZEALAND
KIWIRAIL
COASTAL PACIFIC 		DDB NEW ZEALAND Auckland NEW ZEALAND DDB NEW ZEALAND
Auckland
MANGO
Auckland
 NEW ZEALAND
Short List
PENGUINS’ DIVERSITY MAP
ORIX REAL ESTATE CORPORATION
KYOTO SUMIDA AQUARIUM 		DENTSU INC. Tokyo JAPAN CATCHBALL
Tokyo
 JAPAN
THE NICEST CHRISTMAS EVER
AIR NEW ZEALAND
AIR NEW ZEALAND 		AIR NEW ZEALAND Auckland NEW ZEALAND
A08 Media / Entertainment
TASTEFUL WORDS
FROEBEL-KAN
FROEBEL-KAN 		DENTSU INC. Tokyo JAPAN MATERIAL
Tokyo
 JAPAN
STORIES FROM THE OTHER SIDE
MTV
CSR 		LEO BURNETT INDIA Mumbai INDIA LEO BURNETT INDIA
Mumbai
VIACOM 18 MEDIA
Mumbai
 INDIA
LISTENING IS SEEING
AMAZON AUDIBLE
AUDIBLE 		EDELMAN Mumbai INDIA EDELMAN
Mumbai
 INDIA
CODE NAME: URI
TRIGGER HAPPY
URI: THE SURGICAL STRIKE, THE FILM 		DENTSU WEBCHUTNEY Mumbai INDIA DENTSU WEBCHUTNEY
Mumbai
 INDIA
Bronze
KOBAYASHI CITY DEPARTMENT OF SIMCITY BUILDIT
ELECTRONIC ARTS K.K.
GAME 		DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
NIKKEI BLEND
Nikkei Inc.
NIKKEI BLEND 		DENTSU INC. Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
A09 Consumer Services / Business to Business
K-CREATOR CAMPAIGN
WEWORK KOREA
WEWORK AS A BUSINESS PLATFORM FOR CREATORS PROVIDING SPACE, COMMUNITY, AND OPPOR 		WEWORK KOREA Seoul SOUTH KOREA WEWORK KOREA
Seoul
 SOUTH KOREA
ANZ BANK KICKING DOWN BARRIERS
ANZ BANK AUSTRALIA
BRAND SPONSORSHIP 		TBWA\MELBOURNE AUSTRALIA TBWA\MELBOURNE
Melbourne
THRIVE PR + COMMUNICATIONS
 AUSTRALIA
SANS FORGETICA
RMIT UNIVERSITY
RMIT (ROYAL MELBOURNE INSTITUTE OF TECHNOLOGY) UNIVERSITY 		NAKED COMMUNICATIONS Sydney AUSTRALIA NAKED COMMUNICATIONS
Sydney
 AUSTRALIA
Silver
EATREE PLATES
LIFULL
EATREE PLATES 		LIFULL Tokyo JAPAN LIFULL
Tokyo
 JAPAN
#STOPMITHANI
HDFC BANK
PARIVARTAN 		LEO BURNETT INDIA Mumbai INDIA LEO BURNETT INDIA
Mumbai
 INDIA