Title Brand Product / Service PR Location Award
A01 Food / Drink
MCPICKLE
MCDONALDS / MCDONALDS
VMLY&R Sydney AUSTRALIA
Bronze Spike
THE MOTHER'SDAY SPOKESWOMAN
LOTTE CO., LTD. / GHANA
DENTSU INC. Tokyo JAPAN
NEW ZEALAND MEETS JAPAN
LION / TOKYO DRY
DDB NEW ZEALAND Auckland NEW ZEALAND
THE MARVELOUSLY MARBLED SASHI POWER
SAGA CITY / SAGA BEEF
FACT Tokyo / KAYAC INC. Tokyo JAPAN
TUNA SCOPE
SOJITZ CORPORATION / TUNA SCOPE
DENTSU INC. Tokyo JAPAN
SIDE BY SIDE
SAN MIGUEL CORPORATION / SAN MIGUEL PALE PILSEN
McCANN MANILA THE PHILIPPINES
Short List
THE NEW WORD
OATLY / OATLY
EDELMAN HONG KONG / SUNNY IDEA (HK) LIMITED Hong Kong HONG KONG SAR
ALL PULP NO FICTION
B NATURAL, ITC FOODS / B NATURAL JUICES
GREY INDIA Bangalore INDIA
KECAP ABC - REAL HUSBANDS COOK
KRAFT HEINZ / KECAP ABC
VMLY&R Jakarta INDONESIA
ABC SARDINES - BRAINY PROJECT
KRAFT HEINZ / ABC SARDINES
VML SEA & INDIA Singapore SINGAPORE
SHARE WHAT'S REAL
SUNKIST / SUNKIST
EDELMAN Korea SOUTH KOREA
BEER FOR DAD, BEER FOR PEACE 'SOWON BEER'
THE HAND AND MALTS / SOWON PALE ALE
HS AD Seoul SOUTH KOREA
A02 Other FMCG
CHANGE THE BLACK START LINE
SHISEIDO JAPAN / RECIPIST
DENTSU INC. Tokyo JAPAN
CREAM SILK #100ULTIMATEWOMEN
CREAM SILK PHILIPPINES (UNILEVER) / CREAM SILK TRIPLE KERATIN RESCUE CONDITIONER
BRIDGES PR Makati City THE PHILIPPINES
A03 Healthcare
THE RESTAURANT OF MISTAKEN ORDERS
DAIKI ANGEL HELP INC. / THE RESTAURANT OF MISTAKEN ORDERS
TBWA\HAKUHODO INC. Tokyo / DAIKI ANGEL HELP Tokyo JAPAN
Gold Spike
THE CUUPCAKES
ROCHE / NOT APPLICABLE
DNA COMMUNICATIONS Hong Kong HONG KONG SAR
INVISIBLE DISEASE - CHANGING THE WAY WE THINK ABOUT PSORIASIS -
JANSSEN PHARMACEUTICAL K.K. / PSORIASIS DISEASE AWARENESS
OZMA INC Tokyo / 1-10, INC. Kyoto JAPAN
999 WARM-HEARTED LEGGINGS
SAN JIU MEDICINE TRADE CO., LTD / 999 GANMAOLING KELI
SERVICEPLAN CHINA Beijing CHINA
POLLEN COUTURE
JOHNSON & JOHNSON / ZYRTEC
FLEISHMANHILLARD SYDNEY AUSTRALIA
A04 Consumer Durables
BIXBY VOICE FOREVER
SAMSUNG ELECTRONICS / BIXBY
CHEIL WORLDWIDE Seoul / CHEIL INDIA Gurgaon SOUTH KOREA
THE TRANSFORMATION OF MIDEA: FROM A STORIED PAST TO A SPECTACULAR FUTURE
MIDEA GROUP / MIDEA
RUDER FINN GZ Guangzhou CHINA
SAMSUNG NEWSROOM: EXCELLENCE IN BRAND JOURNALISM
SAMSUNG GLOBAL NEWSROOM / SAMSUNG ELECTRONICS
EDELMAN Korea SOUTH KOREA
BLANCPAIN IMAGINIST LITERARY PRIZE
BLANCPAIN - MANUFACTURE DE HAUTE HORLOGERIE / BLANPAIN WATCH
FLEISHMANHILLARD SHANGHAI CHINA
A05 Automotive
NISSAN – ELECTRIFYING THE FUTURE
NISSAN ASIA & OCEANIA / NISSAN LEAF
NISSAN ASIA & OCEANIA Bangkok THAILAND
SILENT TAPE
HANKOOK TIRE / ULTRA-LOW NOISE TIRE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
THE QUIET TAXI
HYUNDAI MOTOR GROUP / HYUNDAI MOTOR GROUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
MAKE YOUR ENERGY COUNT
INFINITI / INFINITI HYBRID
CHEIL WORLDWIDE BEIJING CHINA
RICE GRAIN MANGA
KUBOTA CORPORATION / CORPORATE BRAND
DENTSU INC. Tokyo JAPAN
HONDA SOUND SITTER
HONDA MOTOR CO., LTD. / CORPORATE BRANDING
HAKUHODO INC. Tokyo JAPAN
AUDI AI:ME CONCEPT CAR WORLD PREMIERE
AUDI / AUDI AI:ME CONCEPT CAR
FREEMAN BEIJING CHINA
JEEP DEMOCRACY
JEEP / JEEP
LEO BURNETT INDIA Mumbai / FCA INDIA AUTOMOBILES PRIVATE LIMITED Bandra East INDIA
A06 Retail
DON’T SHOP DOGS
EBAY KOREA / EBAY
CHEIL WORLDWIDE Seoul SOUTH KOREA
THE MOST FASHIONABLE BREAKFAST DROP
MCDONALD'S / MCGRIDDLES
LEO BURNETT SINGAPORE SINGAPORE
CHENGDU IFS PAROURS ART FESTIVAL -ART MARKETING THAT ATTRACTED 8 MILLION VISITS
CHENGDU INTERNATIONAL FINANCE SQUARE(CDIFS) / CDIFS SHOPPING MALL
CHENGDU IFS CHINA
A07 Travel / Leisure
PENGUINS’ DIVERSITY MAP
ORIX REAL ESTATE CORPORATION / KYOTO SUMIDA AQUARIUM
DENTSU INC. Tokyo JAPAN
THE NICEST CHRISTMAS EVER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney NEW ZEALAND
A NEW NEW ZEALAND
KIWIRAIL / COASTAL PACIFIC
DDB NEW ZEALAND Auckland NEW ZEALAND
Short List
SCUBER
TOURISM & EVENTS QUEENSLAND / GREAT BARRIER REEF
PUBLICIS Brisbane AUSTRALIA
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA
Short List
A08 Media / Entertainment
NIKKEI BLEND
Nikkei Inc. / NIKKEI BLEND
DENTSU INC. Tokyo JAPAN
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA
Bronze Spike
KOBAYASHI CITY DEPARTMENT OF SIMCITY BUILDIT
ELECTRONIC ARTS K.K. / GAME
DENTSU INC. Tokyo JAPAN
TASTEFUL WORDS
FROEBEL-KAN / FROEBEL-KAN
DENTSU INC. Tokyo JAPAN
LISTENING IS SEEING
AMAZON AUDIBLE / AUDIBLE
EDELMAN Mumbai INDIA
STORIES FROM THE OTHER SIDE
MTV / CSR
LEO BURNETT INDIA Mumbai INDIA
A09 Consumer Services / Business to Business
ANZ BANK KICKING DOWN BARRIERS
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA
THE MONTH-END COLLECTION
EARLYSALARY / APP/MICRO LOAN
DENTSU WEBCHUTNEY Mumbai INDIA
PROJECT AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH
Short List
MORE THAN LIKES
SOFTBANK CORP. / Y!MOBILE
HAKUHODO KETTLE INC Tokyo / HAKUHODO INC. Tokyo JAPAN
EATREE PLATES
LIFULL / EATREE PLATES
LIFULL Tokyo JAPAN