Title Brand Product / Service PR Location Award
C07 Use of Technology
ART IMMERSION TECHNOLOGY
NIKKEI, INC. / PIERRE BONNARD ART EXHIBITION
NIKKEI INC. Tokyo JAPAN
F04 Social Behaviour & Cultural Insight
FROM THE OTHER SIDE
DIVERSITY EDUCATION PROJECT / FROM THE OTHER SIDE
HAKUHODO INC. Tokyo / TBWA\HAKUHODO INC. Tokyo JAPAN
A09 Consumer Services / Business to Business
ANZ BANK KICKING DOWN BARRIERS
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA
B06 Use of Events & Stunts
ANZ BANK KICKING DOWN BARRIERS
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA
B07 Use of Celebrity, Influencers & Key Opinion Leaders
ANZ BANK KICKING DOWN BARRIERS
ANZ BANK AUSTRALIA / BRAND SPONSORSHIP
TBWA\MELBOURNE AUSTRALIA
B08 Sponsorship & Brand Partnership
UNBEATEN PATHS
INCHCAPE (LEXUS) HONG KONG / LEXUS UX
TBWA\HONG KONG HONG KONG SAR
A01 Food / Drink
MCPICKLE
MCDONALDS / MCDONALDS
VMLY&R Sydney AUSTRALIA
Bronze Spike
C02 Use of Social in a PR campaign
MCPICKLE
MCDONALDS / MCDONALDS
VMLY&R Sydney AUSTRALIA
Silver Spike
B04 Business Citizenship / Corporate Responsibility & Environmental
SKETCHCOOK
OTSUKA PHARMACEUTICAL CO.,LTD / OTSUKA PHARMACEUTICAL CO.,LTD
DENTSU INC. Tokyo JAPAN
A07 Travel / Leisure
PENGUINS’ DIVERSITY MAP
ORIX REAL ESTATE CORPORATION / KYOTO SUMIDA AQUARIUM
DENTSU INC. Tokyo JAPAN
A08 Media / Entertainment
NIKKEI BLEND
Nikkei Inc. / NIKKEI BLEND
DENTSU INC. Tokyo JAPAN
B03 Crisis Communication & Issue Management
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA
C01 Use of Digital in a PR campaign
CODE NAME: URI
TRIGGER HAPPY / URI: THE SURGICAL STRIKE, THE FILM
DENTSU WEBCHUTNEY Mumbai INDIA
Gold Spike
B11 Content-led Engagement & Marketing
THE MONTH-END COLLECTION
EARLYSALARY / APP/MICRO LOAN
DENTSU WEBCHUTNEY Mumbai INDIA
F01 Local Brand
JUAN EFFECT
CEBU PACIFIC AIR / CEBU PACIFIC AIRLINES
LEO BURNETT MANILA THE PHILIPPINES
F05 Breakthrough on a Budget
HUAWEI IJACK
HUAWEI / HUAWEI MATE20
DENTSU X Singapore SINGAPORE
B01 Corporate Image, Communication & Reputation Management
WE'RE HIRING...BASED ON LOOKS!
ISEHAN CO., LTD. / KISSME(CORPORATE BRAND)
DENTSU INC. Tokyo JAPAN
B10 Brand Voice & Strategic Storytelling
WE'RE HIRING...BASED ON LOOKS!
ISEHAN CO., LTD. / KISSME(CORPORATE BRAND)
DENTSU INC. Tokyo JAPAN
A10 Not-for-profit / Charity / Government
100 WORDS PAIN_TING
SAVE THE CHILDREN KOREA / CHILDREN'S RIGHT
OVERMAN Seoul SOUTH KOREA
Short List
A03 Healthcare
THE RESTAURANT OF MISTAKEN ORDERS
DAIKI ANGEL HELP INC. / THE RESTAURANT OF MISTAKEN ORDERS
TBWA\HAKUHODO INC. Tokyo / DAIKI ANGEL HELP Tokyo JAPAN
Gold Spike
F03 Single Market Campaign
NARCOS THE CENSOR'S CUT
NETFLIX / NETFLIX
J. WALTER THOMPSON BANGKOK THAILAND
Bronze Spike
C05 Co-Creation & User Generated Content
VOICE OF HUNGER
SWIGGY / FOOD DELIVERY
DENTSU WEBCHUTNEY Bangalore INDIA
Silver Spike
A05 Automotive
NISSAN – ELECTRIFYING THE FUTURE
NISSAN ASIA & OCEANIA / NISSAN LEAF
NISSAN ASIA & OCEANIA Bangkok THAILAND
B09 Launch / Re-launch
ANYTHING TO KEEP PRICES LOW
SKINNY / SKINNY
COLENSO BBDO Auckland NEW ZEALAND
Short List
C04 Real-time Response
FRIENDSHIP KILLER
TENCENT / TENCENT SAFETY
TENCENT Shenzhen / ZHENG&CO. Guangzhou CHINA
E01 Integrated Campaign led by PR
OGASAWARA 50 COLORS
OGASAWARA ISLANDS REVERSION 50TH ANNIVERSARY COMMITTEE / OGASAWARA ISLANDS
DAIKO ADVERTISING Tokyo JAPAN
F02 Challenger Brand
THE HOTTER IT IS, THE HOTTER IT GETS
LAO GAN MA / CHILI SAUCE
I2MAGO Guangzhou CHINA
C03 Social Community Building & Management
THE HAIRY TALE
P&G / PANTENE
GREY TOKYO JAPAN
B05 Media Relations
THE REAL KASHMIR
ADIDAS / REAL KASHMIR FOOTBALL CLUB SPONSORSHIP
CHEIL INDIA Gurgaon INDIA
Short List
A04 Consumer Durables
BIXBY VOICE FOREVER
SAMSUNG ELECTRONICS / BIXBY
CHEIL WORLDWIDE Seoul / CHEIL INDIA Gurgaon SOUTH KOREA
B02 Public Affairs & Lobbying
A TEAM OF ONE
TENCENT, CHINA ORGAN DONATION / ORGAN DONATION
LOONG Beijing CHINA
Silver Spike
A06 Retail
DON’T SHOP DOGS
EBAY KOREA / EBAY
CHEIL WORLDWIDE Seoul SOUTH KOREA
A02 Other FMCG
CHANGE THE BLACK START LINE
SHISEIDO JAPAN / RECIPIST
DENTSU INC. Tokyo JAPAN
D02 Research, Data Analytics & Insight Generation
TUNA SCOPE
SOJITZ CORPORATION / TUNA SCOPE
DENTSU INC. Tokyo JAPAN
D01 PR Excellence in Effectiveness
STANDARD CHARTERED: GOOD ENOUGH WILL NEVER CHANGE THE WORLD
STANDARD CHARTERED / STANDARD CHARTERED BRAND
BBC WORLDWIDE Singapore SINGAPORE
A06 Retail
THE MOST FASHIONABLE BREAKFAST DROP
MCDONALD'S / MCGRIDDLES
LEO BURNETT SINGAPORE SINGAPORE
B03 Crisis Communication & Issue Management
ABC SARDINES - BRAINY PROJECT
KRAFT HEINZ / ABC SARDINES
VML SEA & INDIA Singapore SINGAPORE
B02 Public Affairs & Lobbying
THE PERFECT CANDIDATE
THE AUSTRALIAN FUTURES PROJECT / THE PERFECT CANDIDATE
ISOBAR Melbourne AUSTRALIA
B08 Sponsorship & Brand Partnership
KIWIBANK NEW ZEALANDER OF THE YEAR
KIWIBANK / KIWIBANK BRAND
FUSE NETWORK LIMITED Auckland NEW ZEALAND
A03 Healthcare
THE CUUPCAKES
ROCHE / NOT APPLICABLE
DNA COMMUNICATIONS Hong Kong HONG KONG SAR
F02 Challenger Brand
IT'S SYDNEY TIME
SYDNEY BEER CO. / SYDNEY BEER CO. SUMMER PRICE INDEX
H/COMMERCE Sydney AUSTRALIA
A02 Other FMCG
CREAM SILK #100ULTIMATEWOMEN
CREAM SILK PHILIPPINES (UNILEVER) / CREAM SILK TRIPLE KERATIN RESCUE CONDITIONER
BRIDGES PR Makati City THE PHILIPPINES
F01 Local Brand
FIREVASE
SAMSUNG FIRE & MARINE INSURANCE / SAMSUNG FIRE & MARINE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
A04 Consumer Durables
THE TRANSFORMATION OF MIDEA: FROM A STORIED PAST TO A SPECTACULAR FUTURE
MIDEA GROUP / MIDEA
RUDER FINN GZ Guangzhou CHINA
C04 Real-time Response
BRING ON WINTER
AIR NEW ZEALAND / AIR NEW ZEALAND
HOST/HAVAS Sydney AUSTRALIA
B05 Media Relations
A NEW NEW ZEALAND
KIWIRAIL / COASTAL PACIFIC
DDB NEW ZEALAND Auckland NEW ZEALAND
B09 Launch / Re-launch
THE HOTTER IT IS, THE HOTTER IT GETS
LAO GAN MA / CHILI SAUCE
I2MAGO Guangzhou CHINA
E01 Integrated Campaign led by PR
MORE THAN LIKES
SOFTBANK CORP. / Y!MOBILE
HAKUHODO KETTLE INC Tokyo / HAKUHODO INC. Tokyo JAPAN
A05 Automotive
SILENT TAPE
HANKOOK TIRE / ULTRA-LOW NOISE TIRE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
C05 Co-Creation & User Generated Content
SAMURAI AVATAR
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN