Title Brand Product / Service Entrant Company Location Award
A01 Food & Drink
AKUMA KIMURA
NISSIN FOODS HOLDINGS CO., LTD.
AKUMA KIMURA
DENTSU INC. Tokyo JAPAN
HAHON HOHAHO HIE
MCDONALD'S
BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
Bronze Spike
MY STRAW
BINGGRAE BANANA-FLAVORED MILK
BANANA-FLAVORED MILK
INNORED Seoul SOUTH KOREA
Short List
THE DIABLO FOOD
MERCIAN CORPORATION
CASILLERO DEL DIABLO
DENTSU ISOBAR Tokyo JAPAN
THE OFFICIAL CAPSULE COLLECTION
THAIBEV
CHANG BEER
IRIS SINGAPORE SINGAPORE
TASTE THE WINTER OLYMPICS
COCA-COLA
COCA-COLA, COCA-COLA ZERO
McCANN SEOUL SOUTH KOREA
CRACKER BARREL CATCH UP - SWAPPING SMARTPHONES FOR SMART CONVERSATIONS
WARRNAMBOOL CHEESE & BUTTER
CRACKER BARREL VINTAGE CHEDDAR
HAVAS AUSTRALIA Melbourne AUSTRALIA
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA
GOULBURN VALLEY FRUIT
SPC ARDMONA Melbourne AUSTRALIA
KWENTONG JOLLIBEE: CELEBRATING BRAND LOVE THROUGH COMPELLING DIGITAL STORYTELLIN
JOLLIBEE FOODS CORPORATION
JOLLIBEE
JOLLIBEE FOODS CORPORATION Pasig City THE PHILIPPINES
KAISI OOLONG TEA- THE TASTE OF HOME
TAIT MARKETING AND DISTRIBUTION CO.
KAISI OOLONG TEA
EXPLORER INTERNATIONAL LTD. CO. Taipei CHINESE TAIPEI
RECRUITING RICE ATOTORIMUSUKO
KUROHONE RICE FARMING ASSOCIATION
KUROHONE RICE
DENTSU INC. Tokyo JAPAN
MIMIC ICE CREAM
SONY MUSIC ENTERTAINMENT INC. / TAKESHITA SEIKA CO,LTD
MIMIC ICE CREAM"DO NOT EAT"
DENTSU INC. Tokyo JAPAN
Short List
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA
MIRINDA
BBDO INDIA Gurgaon INDIA
PK CARD, A WIN-WIN COLLABORATION BY CONNECTING DATA FROM 2 LEADING BRANDS!
PIZZA HUT, KFC
PK CARD (THE CO-BRANDED MEMBERSHIP APP BY PIZZA HUT AND KFC)
DENTSU X Taipei CHINESE TAIPEI
SNICKERS AIR
MARS WRIGLEY
SNICKERS
MEDIACOM Beijing CHINA
PLAY WITH YOUR FOOD
LOTTE
SOH
DENTSU INC. Tokyo JAPAN
FIGHT FOR TERRITORY
LION
STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
A02 Other FMCG
#SHARETHELOAD COLOURING BOOK
P&G INDIA
ARIEL MATIC
BBDO INDIA Mumbai INDIA
CLOUD CREAM CONE
NIVEA
CLOUD CLEANSING MOUSSE
MATCH Shanghai CHINA
GILLETTE BACHELOR OF SHAVING
P&G INDIA
GILLETTE
MEDIACOM Mumbai INDIA
CHANGING HOUSEWORK FROM A JOB TO JOY
PROCTER AND GAMBLE JAPAN KK
JOY(DISHWASHING DETERGENT)
DENTSU INC. Tokyo JAPAN
PETAL PAINT
JAT HOLDINGS (PVT) LTD.,
PAINTS
LEO BURNETT Colombo SRI LANKA
Short List
PAMPERS - "BUMS DON'T LIE"
P&G INDIA
PAMPERS INDIA
MEDIACOM Mumbai INDIA
SELFIESTIX
MARS NZ
PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
ICE-COLD SHAVING
SCHICK JAPAN K.K.
SCHICK HYDRO5 PREMIUM
J. WALTER THOMPSON JAPAN Tokyo JAPAN
WHISPERS BREAK SILENCE
P&G
WHISPER
LEO BURNETT INDIA Mumbai INDIA
MON PARIS COUTURE EXPERIENCE
L'OREAL
YSL BEAUTÉ - MON PARIS COUTURE
MINDSHARE Hong Kong HONG KONG
A03 Healthcare
PAY BY PLAY
BANG LAMUNG HOME FOR BOYS
BANG LAMUNG HOME FOR BOYS
LEO BURNETT Bangkok THAILAND
CLARITYNE ALLERGIC FREAK DEPARTMENT
BAYER
CLARITYNE
PROXIMITY CHINA Shanghai CHINA
EYES OF THE FUTURE
ROHTO PHARMACEUTICAL
EYE-DROPS
ADK Tokyo JAPAN
THE ONE WHO HURT YOU THE MOST IS THE ONE YOU LOVE MOST
BY-HEALTH JIAN SHI JIA
HUCKLEBERRY LUTEIN ESTER AND BETA-CAROTENE SOFT CAPSULE
GUANGZHOU JIAYI ADVETISING CO.,LTD. CHINA
NOON ASSEMBLY
KWALITY LTD.
KWALITY MILK
McCANN INDIA Mumbai INDIA
Short List
LESS SUGAR, MORE FLAVOUR
HEALTH PROMOTION BOARD, SINGAPORE
N/A
PUBLICIS SINGAPORE SINGAPORE
WASHABLE BOOK
ANGFA
SAVE SOAP PROJECT (CSR)
McCANN TOKYO JAPAN
SKYN EXTRA LUB - DIVERSIFYING SAFE SEX
LIFESTYLES HEALTHCARE PTE LTD
SKYN EXTRA LUB
ULTRASUPERNEW JAPAN
THE ERROR RIDDEN AD
SPECSAVERS
SPECSAVERS EYE TEST
CUMMINS & PARTNERS Melbourne AUSTRALIA
THE UNBRANDED PRESCRIPTION
RECKITT BENCKISER
STREPSILS
McCANN INDIA Mumbai INDIA
SCOOP TO KILL
THAI HEALTH PROMOTION FOUNDATION
THAI HEALTH PROMOTION FOUNDATION
LEO BURNETT Bangkok THAILAND
A04 Consumer Durables
100 YEARS OF IDEAS
PANASONIC CORPORATION
BRAND ADVERTISING(100TH ANNIVERSARY ANNOUNCEMENT)
DENTSU INC. Osaka JAPAN
THE ANTI-PERFECT COLLECTION
DIESEL
FASHION
AMBER CHINA Shanghai CHINA
BEFORE DEPARTURE TAKE ADVANTAGE OF THE LEFTOVER JPY COINS!
T-ARTS COMPANY,LTD.
GACHA (TOY VENDING MACHINES)
DENTSU TEC Tokyo JAPAN
GOOGLE HOME DONUT SHOP
GOOGLE
GOOGLE HOME AND GOOGLE HOME MINI
PMG INTEGRATED COMMUNICATIONS New Delhi INDIA
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION
MAN ON THE CURTAIN
DENTSU INC. Tokyo JAPAN
STEAL PROPERE
ADIDAS JAPAN K.K.
PROPHERE
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Short List
STUDIO 9
SAMSUNG MALAYSIA
SAMSUNG GALAXY S9
CHEIL WORLDWIDE Kuala Lumpur MALAYSIA
HOTEL HIGHWAY
TWO INC.
SLEEPDAYS
HAKUHODO KETTLE INC Tokyo JAPAN
A05 Automotive
BMW X2 LAUNCH
BMW CHINA
BMW X2
JACK MORTON WORLDWIDE Hong Kong HONG KONG
THE NIGHT SHOWROOM
MITSUBISHI MOTORS CORPORATION
ECLIPSE CROSS
ROBOT COMMUNICATIONS Tokyo JAPAN
THE SCENT OF NATURAL
CHEVROLET
EQUINOX
McCANN SHANGHAI CHINA
2018 PYEONGCHANG WINTER OLYMPIC, PARALYMPIC HYUNDAI PAVILION
HYUNDAI MOTOR COMPANY
HYDROGEN FUEL CELL VEHICLE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List