Title Brand Product / Service Entrant Company Location Award
A09 Media / Entertainment
PLAY THE GIFT
SKY PERFECT JSAT CORPORATION × PIZZA OF DEATH RECORDS / HI-STANDARD "THE GIFT"
DENTSU INC. Tokyo JAPAN
B04 Use of Print or Outdoor
PLAY THE GIFT
SKY PERFECT JSAT CORPORATION × PIZZA OF DEATH RECORDS / HI-STANDARD "THE GIFT"
DENTSU INC. Tokyo JAPAN
E01 Launch / Re-launch
PLAY THE GIFT
SKY PERFECT JSAT CORPORATION × PIZZA OF DEATH RECORDS / HI-STANDARD "THE GIFT"
DENTSU INC. Tokyo JAPAN
Bronze Spike
C02 Live Shows / Concerts / Festivals
SPAMUSEMENT PARK PROJECT
BEPPU CITY / TOURISM PROMOTION
DENTSU INC. Tokyo JAPAN
Short List
A11 Consumer Services
3D SELFIE PROJECT
NTT DOCOMO, INC. / 3D SELFIE PROJECT
DENTSU INC. Tokyo JAPAN
E02 Sponsorship & Brand Partnership
FINGER MARATHON
AMERICAN EXPRESS INTERNATIONAL, INC. / PROPRIETARY CARD SERVICE
OGILVY JAPAN Tokyo JAPAN
A13 Not-for-profit / Charity / Government
SURVIVORS COLLECTION
BREAST CANCER FOUNDATION NEW ZEALAND / OCTOBER AWARENESS MONTH
COLENSO BBDO Auckland NEW ZEALAND
Short List
B02 Use of Ambient Media: Large Scale
SURVIVORS COLLECTION
BREAST CANCER FOUNDATION NEW ZEALAND / OCTOBER AWARENESS MONTH
COLENSO BBDO Auckland NEW ZEALAND
Short List
C03 Exhibitions / Installations
SURVIVORS COLLECTION
BREAST CANCER FOUNDATION NEW ZEALAND / OCTOBER AWARENESS MONTH
COLENSO BBDO Auckland NEW ZEALAND
Short List
C04 Competitions & Promotional Games
THE MAINLAND 2000-PIECE VOUCHER
FONTERRA BRANDS NZ / MAINLAND
COLENSO BBDO Auckland NEW ZEALAND
D02 Use of Mobile & Devices
SELFIESTIX
MARS NZ / PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND
Gold Spike
D03 Use of Social & Digital Platforms
SELFIESTIX
MARS NZ / PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
A02 Other FMCG
SELFIESTIX
MARS NZ / PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
A05 Automotive
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY / HYUNDAI PR
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA
D04 Digital Installations
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY / HYUNDAI PR
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA
Short List
D01 Touchpoint Technology & Tech-led Brand Experience
REDEFINING DISTANCE
NTT DOCOMO, INC. / NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY
DENTSU INC. Tokyo JAPAN
Short List
A12 Corporate Social Responsibility (CSR) / Corporate Image
CAR CURLING
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
A07 Travel
ALL NEW JEJU AIR'S FARE SYSTEM
JEJU AIR / JEJU AIR
ADMISSION Seoul SOUTH KOREA
A01 Food & Drink
PLAY WITH YOUR FOOD
LOTTE / SOH
DENTSU INC. Tokyo JAPAN
B01 Use of Ambient Media: Small Scale
PLAY WITH YOUR FOOD
LOTTE / SOH
DENTSU INC. Tokyo JAPAN
C05 Customer Retail / In-Store Experience
PLAY WITH YOUR FOOD
LOTTE / SOH
DENTSU INC. Tokyo JAPAN
F01 Integrated Campaign led by Brand Experience & Activation
MCDONALD'S, 'HEY,THIS TABLE HAS A STORY’
MCDONALD'S / MCDONALD'S TABLE
@COMM Shanghai CHINA
A04 Consumer Durables
HOTEL HIGHWAY
TWO INC. / SLEEPDAYS
HAKUHODO KETTLE INC Tokyo JAPAN
C01 Guerrilla Marketing & Stunts
STEAL PROPERE
ADIDAS JAPAN K.K. / PROPHERE
DENTSU INC. Tokyo JAPAN
Short List
A08 Leisure
MANNEQUIN IDOL GROUP "GINZAN BOYZ"
SILVER IKUNO CORPORATION / IKUNO SILVER MINE
DENTSU INC. Osaka JAPAN
Short List
F02 Low Budget / High Impact Campaign
FUTURE CUISINE RESTAURANT IBUKI
JAXA (JAPAN AEROSPACE EXPLORATION AGENCY) / ARTIFICIAL SATELLITE 'IBUKI'
ADK Tokyo JAPAN
A06 Retail
MCDELIVERY PIN
MCDONALD'S PHILIPPINES / MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES
A03 Healthcare
SCOOP TO KILL
THAI HEALTH PROMOTION FOUNDATION / THAI HEALTH PROMOTION FOUNDATION
LEO BURNETT Bangkok THAILAND
C06 360° Customer Journey
MY STRAW
BINGGRAE BANANA-FLAVORED MILK / BANANA-FLAVORED MILK
INNORED Seoul SOUTH KOREA
B03 Use of Broadcast
THE ERROR RIDDEN AD
SPECSAVERS / SPECSAVERS EYE TEST
CUMMINS & PARTNERS Melbourne AUSTRALIA
A10 B2B
THINK ASEAN
IBM / IBM ARTIFICIAL INTELLIGENCE (AI)
GEORGE P. JOHNSON The Concourse SINGAPORE
B03 Use of Broadcast
SURF EXCEL - #LEARNINGFROMFAILURE
HINDUSTAN UNILEVER / SURF EXCEL
MINDSHARE Mumbai INDIA
A07 Travel
LITTLE CARNIVAL. THE SMALL SHIP THATS BIG ON FUN.
CARNIVAL CRUISE LINE AUSTRALIA / CARNIVAL CRUISES
RED ENGINE Sydney AUSTRALIA
A08 Leisure
THE SACRED STEP
TENCENT / MONUMENT VALLEY 2
TENCENT Shenzhen CHINA
A03 Healthcare
EYES OF THE FUTURE
ROHTO PHARMACEUTICAL / EYE-DROPS
ADK Tokyo JAPAN
B04 Use of Print or Outdoor
VOLVO LIGHTNING POWERED BILLBOARD
VOLVO / VOLVO CAR S90 T8 PLUG-IN HYBRID
GREYNJ UNITED Bangkok THAILAND
D01 Touchpoint Technology & Tech-led Brand Experience
THE REVERSE GLOBAL WARMING PROJECT
GREENPEACE INTERNATIONAL GREENPEACE AUSTRALIA PACIFIC / THE REVERSE GLOBAL WARMING PROJECT
OGILVY SINGAPORE SINGAPORE
A06 Retail
THE LOCAL AMBASSADOR
UNIQLO THAILAND / UNIQLO ROADSIDE STORE
LEO BURNETT Bangkok THAILAND
C06 360° Customer Journey
THE GIFT-O-RATER
HEINEKEN / HEINEKEN BEER
DDB SINGAPORE SINGAPORE
A04 Consumer Durables
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION / MAN ON THE CURTAIN
DENTSU INC. Tokyo JAPAN
C04 Competitions & Promotional Games
MARRIOTT RUNNING RUGBY
MARRIOTT HOTELS / HOSPITALITY
MARRIOTT INTERNATIONAL Hong Kong HONG KONG
C01 Guerrilla Marketing & Stunts
THE IKEA HUMAN CATALOGUE
IKEA / IKEA CATALOGUE
BBH Singapore SINGAPORE
Bronze Spike
F02 Low Budget / High Impact Campaign
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
C05 Customer Retail / In-Store Experience
THE LOWLIGHT PHOTOBOOTH
SAMSUNG / SAMSUNG GALAXY S9|S9+
CHEIL WORLDWIDE Sydney AUSTRALIA
A01 Food & Drink
RECRUITING RICE ATOTORIMUSUKO
KUROHONE RICE FARMING ASSOCIATION / KUROHONE RICE
DENTSU INC. Tokyo JAPAN
B01 Use of Ambient Media: Small Scale
RECRUITING RICE ATOTORIMUSUKO
KUROHONE RICE FARMING ASSOCIATION / KUROHONE RICE
DENTSU INC. Tokyo JAPAN
E02 Sponsorship & Brand Partnership
PROJECT FREE PERIOD
STAYFREE / SANITARY NAPKINS
DDB MUDRA Mumbai INDIA
A13 Not-for-profit / Charity / Government
HOME IS NOT A BOXING RING
WOMEN AND MEN PROGRESSIVE FOUNDATION / WOMEN AND MEN PROGRESSIVE FOUNDATION
J. WALTER THOMPSON BANGKOK THAILAND
Short List
D02 Use of Mobile & Devices
OREO OBOX
MONDELEZ / OREO COOKIE
INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai CHINA
D04 Digital Installations
CEEC - SHOW CASE
SHENZHEN INTERNATIONAL CEEC CO., LTD. / CONSUMER ELECTRONICS
DANS DIGITAL TECHNOLOGY CO. Shenzhen CHINA