Title Brand Product / Service Entrant Company Location Award
A01 Food & Drink
MY STRAW
BINGGRAE BANANA-FLAVORED MILK
BANANA-FLAVORED MILK
INNORED Seoul SOUTH KOREA
Short List
MIMIC ICE CREAM
SONY MUSIC ENTERTAINMENT INC. / TAKESHITA SEIKA CO,LTD
MIMIC ICE CREAM"DO NOT EAT"
DENTSU INC. Tokyo JAPAN
Short List
FIGHT FOR TERRITORY
LION
STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND
Silver
HAHON HOHAHO HIE
MCDONALD'S
BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
Bronze
A02 Other FMCG
SELFIESTIX
MARS NZ
PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND
Silver
PETAL PAINT
JAT HOLDINGS (PVT) LTD.,
PAINTS
LEO BURNETT Colombo SRI LANKA
Short List
A03 Healthcare
NOON ASSEMBLY
KWALITY LTD.
KWALITY MILK
McCANN INDIA Mumbai INDIA
Short List
A04 Consumer Durables
STEAL PROPERE
ADIDAS JAPAN K.K.
PROPHERE
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Short List
A05 Automotive
2018 PYEONGCHANG WINTER OLYMPIC, PARALYMPIC HYUNDAI PAVILION
HYUNDAI MOTOR COMPANY
HYDROGEN FUEL CELL VEHICLE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
AUTOADS
CARSALES.COM.AU
ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA
Bronze
A06 Retail
NIKE REACTLAND
NIKE
NIKE REACT
WIEDEN+KENNEDY SHANGHAI CHINA
Short List
NIKE REACT STUNT
NIKE
NIKE REACT SNICKERS
WIEDEN+KENNEDY SHANGHAI CHINA
Short List
A07 Travel
PALAU PLEDGE
PALAU LEGACY PROJECT
PALAU PLEDGE
HOST/HAVAS Sydney AUSTRALIA
Gold
A08 Leisure
MANNEQUIN IDOL GROUP "GINZAN BOYZ"
SILVER IKUNO CORPORATION
IKUNO SILVER MINE
DENTSU INC. Osaka JAPAN
Short List
A09 Media / Entertainment
MAKE IT METAL
SONY MUSIC LABELS (JAPAN) INC.
CROSSFAITH (MUSIC ARTISTS)
OGILVY JAPAN Tokyo JAPAN
Bronze
SAFETY HACKS
NHK
APP/ NHK NEWS
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
A11 Consumer Services
SAY IT TIKA
VODAFONE NEW ZEALAND
BRAND
FCB NEW ZEALAND Auckland NEW ZEALAND
Bronze
720 HOURS OF YOUTH
Y!MOBILE
Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN
Short List
A12 Corporate Social Responsibility (CSR) / Corporate Image
CAR CURLING
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
THE UNIVERSAL LANGUAGE OF PAIN
MERCEDES-BENZ (THAILAND) ,THAIHEALTH
MERCEDES-BENZ SPRINTER
BBDO BANGKOK THAILAND
Short List
52 MAYORS OF DANZHAI
DALIAN WANDA GROUP CO.,LTD.
WANDA DANZHAI VILLAGE
OGILVY BEIJING CHINA
Short List
PRIDE JERSEY
AIG JAPAN
CSR
TBWA\HAKUHODO INC. Tokyo JAPAN
Bronze
MY CRAYON PROJECT
SHISEIDO
NO PRODUCT
R/GA TOKYO JAPAN
Short List
THE OTHER SANDERS
QSR STORES SDN BHD
KFC
REPRISE Petaling Jaya MALAYSIA
Short List
ALIBABA - CROPS DREAM
ALIBABA GROUP
RURAL E-COMMERCE PLATFORM
FRED & FARID SHANGHAI CHINA
Short List
A13 Not-for-profit / Charity / Government
SURVIVORS COLLECTION
BREAST CANCER FOUNDATION NEW ZEALAND
OCTOBER AWARENESS MONTH
COLENSO BBDO Auckland NEW ZEALAND
Short List
HOME IS NOT A BOXING RING
WOMEN AND MEN PROGRESSIVE FOUNDATION
WOMEN AND MEN PROGRESSIVE FOUNDATION
J. WALTER THOMPSON BANGKOK THAILAND
Short List
B01 Use of Ambient Media: Small Scale
MY CRAYON PROJECT
SHISEIDO
NO PRODUCT
R/GA TOKYO JAPAN
Bronze
HAHON HOHAHO HIE
MCDONALD'S
BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
Short List
FRIED CHICKEN BATH BOMBS
KFC
KFC FRIED CHICKEN BATH BOMBS
GEOMETRY GLOBAL Tokyo JAPAN
Bronze
B02 Use of Ambient Media: Large Scale
SURVIVORS COLLECTION
BREAST CANCER FOUNDATION NEW ZEALAND
OCTOBER AWARENESS MONTH
COLENSO BBDO Auckland NEW ZEALAND
Short List
INCONVENIENCE STORES
SWANN INSURANCE
MOTORCYCLE INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
B04 Use of Print or Outdoor
FIGHT FOR TERRITORY
LION
STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND
Gold
C01 Guerrilla Marketing & Stunts
STEAL PROPERE
ADIDAS JAPAN K.K.
PROPHERE
DENTSU INC. Tokyo JAPAN
Short List
THE IKEA HUMAN CATALOGUE
IKEA
IKEA CATALOGUE
BBH Singapore SINGAPORE
Bronze
PROPILOT HOTEL
NISSAN MOTOR CO.,LTD.
PROPILOT
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
HOME IS NOT A BOXING RING
WOMEN AND MEN PROGRESSIVE FOUNDATION
WOMEN AND MEN PROGRESSIVE FOUNDATION
J. WALTER THOMPSON BANGKOK THAILAND
Bronze
FRIED CHICKEN BATH BOMBS
KFC
KFC FRIED CHICKEN BATH BOMBS
GEOMETRY GLOBAL Tokyo JAPAN
Silver
C02 Live Shows / Concerts / Festivals
SPAMUSEMENT PARK PROJECT
BEPPU CITY
TOURISM PROMOTION
DENTSU INC. Tokyo JAPAN
Short List
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO
ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Bronze
BEST ACTRESS HIJACK
RAINLILY
THE ASSOCIATION AGAINST SEXUAL VIOLENCE IN HONG KONG
CHEIL WORLDWIDE Hong Kong HONG KONG
Short List
C03 Exhibitions / Installations
SURVIVORS COLLECTION
BREAST CANCER FOUNDATION NEW ZEALAND
OCTOBER AWARENESS MONTH
COLENSO BBDO Auckland NEW ZEALAND
Short List
2018 PYEONGCHANG WINTER OLYMPIC, PARALYMPIC HYUNDAI PAVILION
HYUNDAI MOTOR COMPANY
HYDROGEN FUEL CELL VEHICLE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Silver
THE REVERSE GLOBAL WARMING PROJECT
GREENPEACE INTERNATIONAL GREENPEACE AUSTRALIA PACIFIC
THE REVERSE GLOBAL WARMING PROJECT
OGILVY SINGAPORE SINGAPORE
Short List
C04 Competitions & Promotional Games
THE ERROR RIDDEN AD
SPECSAVERS
SPECSAVERS EYE TEST
CUMMINS & PARTNERS Melbourne AUSTRALIA
Short List
C05 Customer Retail / In-Store Experience
HAHON HOHAHO HIE
MCDONALD'S
BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
Bronze
RHYTHM OF LOVE WALL
7-ELEVEN TAIWAN
CSR
ADK TAIWAN Taipei City CHINESE TAIPEI
Short List
C06 360° Customer Journey
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA
GOULBURN VALLEY FRUIT
SPC ARDMONA Melbourne AUSTRALIA
Short List
D01 Touchpoint Technology & Tech-led Brand Experience
REDEFINING DISTANCE
NTT DOCOMO, INC.
NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY
DENTSU INC. Tokyo JAPAN
Short List
NECK CHECK BY DIGI
DIGI TELECOMMUNICATIONS
CONNECTIVITY AND INTERNET SERVICE PROVIDER
NAGA DDB TRIBAL Petaling Jaya MALAYSIA
Short List
D02 Use of Mobile & Devices
SELFIESTIX
MARS NZ
PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND
Gold
BELLTON
FUN SOLUTIONS, INC.
BELLTON
DENTSU INC. Tokyo JAPAN
Short List
BIRD HEARING TEST
PANASONIC
HEARING AID
HAKUHODO INC. Tokyo JAPAN
Short List
D03 Use of Social & Digital Platforms
SELFIESTIX
MARS NZ
PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND
Bronze
720 HOURS OF YOUTH
Y!MOBILE
Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN
Bronze
D04 Digital Installations
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY
HYUNDAI PR
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA
Short List
E01 Launch / Re-launch
PLAY THE GIFT
SKY PERFECT JSAT CORPORATION × PIZZA OF DEATH RECORDS
HI-STANDARD "THE GIFT"
DENTSU INC. Tokyo JAPAN
Bronze
HAUNTED M&M’S®
MARS NZ
M&M'S
COLENSO BBDO Auckland NEW ZEALAND
Short List
GEOFF
KRAFT HEINZ AUSTRALIA
HEINZ BEANZ
Y&R ANZ Auckland NEW ZEALAND
Short List
PALAU PLEDGE
PALAU LEGACY PROJECT
PALAU PLEDGE
HOST/HAVAS Sydney AUSTRALIA
Silver
E02 Sponsorship & Brand Partnership
FIGHT FOR TERRITORY
LION
STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND
Grand Prix
F01 Integrated Campaign led by Brand Experience & Activation
PETAL PAINT
JAT HOLDINGS (PVT) LTD.,
PAINTS
LEO BURNETT Colombo SRI LANKA
Short List
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA
GOULBURN VALLEY FRUIT
SPC ARDMONA Melbourne AUSTRALIA
Short List
PRIDE JERSEY
AIG JAPAN
CSR
TBWA\HAKUHODO INC. Tokyo JAPAN
Bronze
F02 Low Budget / High Impact Campaign
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO
ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Bronze
FRIED CHICKEN BATH BOMBS
KFC
KFC FRIED CHICKEN BATH BOMBS
GEOMETRY GLOBAL Tokyo JAPAN
Silver
SINDOOR KHELA - NO CONDITIONS APPLY
THE TIMES OF INDIA
NEWSPAPER
FCBULKA Gurgaon INDIA
Bronze