Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Award
D03 Use of Social & Digital Platforms
SELFIESTIX MARS NZ PEDIGREE DENTASTIX	COLENSO BBDO Auckland	NEW ZEALAND	Bronze
720 HOURS OF YOUTH Y!MOBILE Y!MOBILE	HAKUHODO KETTLE INC Tokyo	JAPAN	Bronze
PROJECT FREE PERIOD STAYFREE SANITARY NAPKINS	DDB MUDRA Mumbai	INDIA
A PIECE OF CAKE TENCENT TENCENT FOUNDATION	HYLINK DIGITAL SOLUTIONS Beijing	CHINA
NON-FESTIVAL SMIRNOFF THAILAND SMIRNOFF	J. CONNECT Bangkok	THAILAND
THE GIFT-O-RATER HEINEKEN HEINEKEN BEER	DDB SINGAPORE	SINGAPORE
CHATBOOKS SINGAPORE BOOK COUNCIL #BUYSINGLIT 2018 (BUY SINGAPORE LITERATURE MOVEMENT)	DDB SINGAPORE	SINGAPORE
CRACKER BARREL CATCH UP - SWAPPING SMARTPHONES FOR SMART CONVERSATIONS WARRNAMBOOL CHEESE & BUTTER CRACKER BARREL VINTAGE CHEDDAR	HAVAS AUSTRALIA Melbourne	AUSTRALIA
SEARCH ENGINE FOR REAL LIFE - CHEVROLET DIGITAL BRANDING CAMPAIGN SAIC-GM CHEVROLET	HYLINK DIGITAL SOLUTIONS Beijing	CHINA
DOODELIVERY MCDONALD'S PHILIPPINES MCDONALD'S	LEO BURNETT MANILA	THE PHILIPPINES
WALL FOR ONE BOEHRINGER INGELHEIM JAPAN, INC CSR	BEACON/LEO BURNETT Tokyo	JAPAN
MOMSENGER MEAD JOHNSON NUTRITION (HONG KONG) LTD MEAD JOHNSON HONG KONG FACEBOOK CHATBOT SERVICE	CMRS DIGITAL SOLUTIONS LIMITED Hong Kong	HONG KONG
HYUNDAI CHEERING STADIUM HYUNDAI MOTOR COMPANY HYUNDAI: 2018 FIFA WORLD CUP	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
THE X DANCE LEE JEANS LEE JEANS	McCANN HONG KONG	HONG KONG
CATWALK COLLISION VOLKSWAGEN CHINA VW TECHNOLOGY	PROXIMITY CHINA Beijing	CHINA
D04 Digital Installations
CHATTY SCHOOL BUS HYUNDAI MOTOR COMPANY HYUNDAI PR	HYUNDAI MOTOR COMPANY Seoul	SOUTH KOREA	Short List
CEEC - SHOW CASE SHENZHEN INTERNATIONAL CEEC CO., LTD. CONSUMER ELECTRONICS	DANS DIGITAL TECHNOLOGY CO. Shenzhen	CHINA
SAMSUNG, INSPIRED BY YOU SAMSUNG ELECTRONICS SAMSUNG PRODUCTS	CHEIL WORLDWIDE Seoul	SOUTH KOREA
JAPAN – INTERACTIVE VISION JAPAN NATIONAL TOURISM ORGANIZATION VISIT JAPAN	ENJIN Tokyo	JAPAN
CREATIVE FLOW_ER FUJI XEROX CO., LTD. CORPORATE	McCANN TOKYO	JAPAN
E01 Launch / Re-launch
PLAY THE GIFT SKY PERFECT JSAT CORPORATION × PIZZA OF DEATH RECORDS HI-STANDARD "THE GIFT"	DENTSU INC. Tokyo	JAPAN	Bronze
HAUNTED M&M’S® MARS NZ M&M'S	COLENSO BBDO Auckland	NEW ZEALAND	Short List
ALL NEW JEJU AIR'S FARE SYSTEM JEJU AIR JEJU AIR	ADMISSION Seoul	SOUTH KOREA
M ART M'S MARS JAPAN M&M’S®	BBDO JAPAN Tokyo	JAPAN
GEOFF KRAFT HEINZ AUSTRALIA HEINZ BEANZ	Y&R ANZ Auckland	NEW ZEALAND	Short List
THE LOCAL AMBASSADOR UNIQLO THAILAND UNIQLO ROADSIDE STORE	LEO BURNETT Bangkok	THAILAND
MIMIC ICE CREAM SONY MUSIC ENTERTAINMENT INC. / TAKESHITA SEIKA CO,LTD MIMIC ICE CREAM"DO NOT EAT"	DENTSU INC. Tokyo	JAPAN
MAN ON THE CURTAIN LEOPALACE21 CORPORATION MAN ON THE CURTAIN	DENTSU INC. Tokyo	JAPAN
STEAL PROPERE ADIDAS JAPAN K.K. PROPHERE	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN
KFC CHINA - HELLO 1987 KFC KFC CRM	ISOBAR CHINA GROUP Shanghai	CHINA
XBOX STAY N' PLAY MICROSOFT XBOX ONE X	OPR AGENCY Sydney	AUSTRALIA
SKYN EXTRA LUB - DIVERSIFYING SAFE SEX LIFESTYLES HEALTHCARE PTE LTD SKYN EXTRA LUB	ULTRASUPERNEW	JAPAN
THE NIGHT SHOWROOM MITSUBISHI MOTORS CORPORATION ECLIPSE CROSS	ROBOT COMMUNICATIONS Tokyo	JAPAN
GU LAUNCH IN HK GU HONG KONG APPAREL LIMITED GU FASHION ITEMS	HAKUHODO HONG KONG	HONG KONG
THE OFFICIAL CAPSULE COLLECTION THAIBEV CHANG BEER	IRIS SINGAPORE	SINGAPORE
PALAU PLEDGE PALAU LEGACY PROJECT PALAU PLEDGE	HOST/HAVAS Sydney	AUSTRALIA	Silver
WASO THE COS"VEGE"TIC STORE SHISEIDO WASO	1-10DESIGN Kyoto	JAPAN
CHENGZHEN NESTLE CHENGZHEN	OGILVY BEIJING	CHINA
WINDERMERE COUNTRY GARDEN AUSTRALIA LAND DEVELOPMENT	COUNTRY GARDEN AUSTRALIA Melbourne	AUSTRALIA
SURF EXCEL - #LEARNINGFROMFAILURE HINDUSTAN UNILEVER SURF EXCEL	MINDSHARE Mumbai	INDIA
E02 Sponsorship & Brand Partnership
FINGER MARATHON AMERICAN EXPRESS INTERNATIONAL, INC. PROPRIETARY CARD SERVICE	OGILVY JAPAN Tokyo	JAPAN
PROJECT FREE PERIOD STAYFREE SANITARY NAPKINS	DDB MUDRA Mumbai	INDIA
TIME OF A SONG TENCENT TENCENT	J. WALTER THOMPSON Shanghai	CHINA
USING A 30 YEAR OLD SPONSORSHIP TO REPOSITION A 130 YEAR OLD COMPANY QBE SYDNEY SWANS PARTNERSHIP	QBE Sydney	AUSTRALIA
FIGHT FOR TERRITORY LION STEINLAGER	DDB NEW ZEALAND Auckland	NEW ZEALAND	Grand Prix
FANCESTRY OPTUS TELECOMMUNICATION FANCESTRY	M&C SAATCHI Sydney	AUSTRALIA
PRUDENTIAL MARINA BAY CARNIVAL PRUDENTIAL ASSURANCE COMPANY SINGAPORE PRUDENTIAL MARINA BAY CARNIVAL	PICO ART INTERNATIONAL Singapore	SINGAPORE
CLOSE MATTERS P&G GILLETTE	HAVAS MEDIA Sydney	AUSTRALIA
MY TIME VIVO SMART PHONE	BBDO HONG KONG	HONG KONG
BLUIE THE STAR BLUIE	BASHFUL Sydney	AUSTRALIA

D03 Use of Social & Digital Platforms
SELFIESTIX
MARS NZ / PEDIGREE DENTASTIX

COLENSO BBDO Auckland

NEW ZEALAND

Bronze
720 HOURS OF YOUTH
Y!MOBILE / Y!MOBILE

HAKUHODO KETTLE INC Tokyo

JAPAN

Bronze
PROJECT FREE PERIOD
STAYFREE / SANITARY NAPKINS

DDB MUDRA Mumbai

INDIA
A PIECE OF CAKE
TENCENT / TENCENT FOUNDATION

HYLINK DIGITAL SOLUTIONS Beijing

CHINA
NON-FESTIVAL
SMIRNOFF THAILAND / SMIRNOFF

J. CONNECT Bangkok

THAILAND
THE GIFT-O-RATER
HEINEKEN / HEINEKEN BEER

DDB SINGAPORE

SINGAPORE
CHATBOOKS
SINGAPORE BOOK COUNCIL / #BUYSINGLIT 2018 (BUY SINGAPORE LITERATURE MOVEMENT)

DDB SINGAPORE

SINGAPORE
CRACKER BARREL CATCH UP - SWAPPING SMARTPHONES FOR SMART CONVERSATIONS
WARRNAMBOOL CHEESE & BUTTER / CRACKER BARREL VINTAGE CHEDDAR

HAVAS AUSTRALIA Melbourne

AUSTRALIA
SEARCH ENGINE FOR REAL LIFE - CHEVROLET DIGITAL BRANDING CAMPAIGN
SAIC-GM / CHEVROLET

HYLINK DIGITAL SOLUTIONS Beijing

CHINA
DOODELIVERY
MCDONALD'S PHILIPPINES / MCDONALD'S

LEO BURNETT MANILA

THE PHILIPPINES
WALL FOR ONE
BOEHRINGER INGELHEIM JAPAN, INC / CSR

BEACON/LEO BURNETT Tokyo

JAPAN
MOMSENGER
MEAD JOHNSON NUTRITION (HONG KONG) LTD / MEAD JOHNSON HONG KONG FACEBOOK CHATBOT SERVICE

CMRS DIGITAL SOLUTIONS LIMITED Hong Kong

HONG KONG
HYUNDAI CHEERING STADIUM
HYUNDAI MOTOR COMPANY / HYUNDAI: 2018 FIFA WORLD CUP

INNOCEAN WORLDWIDE Seoul

SOUTH KOREA
THE X DANCE
LEE JEANS / LEE JEANS

McCANN HONG KONG

HONG KONG
CATWALK COLLISION
VOLKSWAGEN CHINA / VW TECHNOLOGY

PROXIMITY CHINA Beijing

CHINA