Title Brand Product / Service Entrant Company Location Award
C05 Customer Retail / In-Store Experience
LESS SUGAR, MORE FLAVOUR
HEALTH PROMOTION BOARD, SINGAPORE / N/A
PUBLICIS SINGAPORE SINGAPORE
B01 Use of Ambient Media: Small Scale
EAT YOUR WALLET AWAY
GOOGLE / GOOGLE PAY
DENTSU INC. Tokyo JAPAN
F02 Low Budget / High Impact Campaign
SINDOOR KHELA - NO CONDITIONS APPLY
THE TIMES OF INDIA / NEWSPAPER
FCBULKA Gurgaon INDIA
Bronze Spike
A01 Food & Drink
PK CARD, A WIN-WIN COLLABORATION BY CONNECTING DATA FROM 2 LEADING BRANDS!
PIZZA HUT, KFC / PK CARD (THE CO-BRANDED MEMBERSHIP APP BY PIZZA HUT AND KFC)
DENTSU X Taipei CHINESE TAIPEI
E02 Sponsorship & Brand Partnership
BLUIE
THE STAR / BLUIE
BASHFUL Sydney AUSTRALIA
D03 Use of Social & Digital Platforms
DOODELIVERY
MCDONALD'S PHILIPPINES / MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES
D02 Use of Mobile & Devices
BIRD HEARING TEST
PANASONIC / HEARING AID
HAKUHODO INC. Tokyo JAPAN
Short List
A05 Automotive
ŠKODA X HANDSOME DANCER “COINCIDANCE”
ŠKODA TAIWAN / ŠKODA BRAND
REDBIT PICTURES Taipei City CHINESE TAIPEI
A12 Corporate Social Responsibility (CSR) / Corporate Image
DREAM PROTECTOR
A.P. HONDA CO., LTD. / CSR (HELMET)
RABBIT DIGITAL GROUP Bangkok THAILAND
B02 Use of Ambient Media: Large Scale
THE LONGEST WAIT
SHANGHAI PUDONG DEVELOPMENT BANK / SHANGHAI PUDONG DEVELOPMENT BANK
SHANGHAI PUDONG DEVELOPMENT BANK CHINA
C01 Guerrilla Marketing & Stunts
ULTIMATE DREAM DELIVERY
LAZADA / LAZADA
MINDSHARE THAILAND Bangkok THAILAND
D01 Touchpoint Technology & Tech-led Brand Experience
BONS-AI
TDK / CORPORATE
ADK Tokyo JAPAN
E01 Launch / Re-launch
KFC CHINA - HELLO 1987
KFC / KFC CRM
ISOBAR CHINA GROUP Shanghai CHINA
C03 Exhibitions / Installations
LYNX "MAGIC SALON"
LYNX / LYNX STYLING BOOTH
ISOBAR CHINA GROUP Shanghai CHINA
A06 Retail
DEAR COURIER, HAVE A SMILE LUNCH!
EBAY KOREA / SMILE LUNCHBOX
CHEIL WORLDWIDE Seoul SOUTH KOREA
C03 Exhibitions / Installations
AUDI MR EXPERIENCE
AUDI KOREA / AUDI KOREA
AUDI KOREA Seoul SOUTH KOREA
A06 Retail
AMAZON MATCHING BAR
AMAZON JAPAN / AMAZON.CO.JP
TOKYU AGENCY INC. Tokyo JAPAN
C01 Guerrilla Marketing & Stunts
VIRTUAL EQUALITY
QUEERAZ / MARRIAGE EQUALITY
J. WALTER THOMPSON Sydney AUSTRALIA
D01 Touchpoint Technology & Tech-led Brand Experience
ALIVE AD BOARD
FUJI TELEVISION NETWORK, INC. / HIT VARIETY SHOW “VS ARASHI”
DENTSU INC. Tokyo JAPAN
E01 Launch / Re-launch
XBOX STAY N' PLAY
MICROSOFT / XBOX ONE X
OPR AGENCY Sydney AUSTRALIA
A12 Corporate Social Responsibility (CSR) / Corporate Image
MY CRAYON PROJECT
SHISEIDO / NO PRODUCT
R/GA TOKYO JAPAN
Short List
D02 Use of Mobile & Devices
DOODELIVERY
MCDONALD'S PHILIPPINES / MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES
E02 Sponsorship & Brand Partnership
TAP FOR YOUR TOWN
MASTERCARD / CONTACTLESS PAYMENT
McCANN SYDNEY AUSTRALIA
F02 Low Budget / High Impact Campaign
GOOGLE TEZ SPARKS
GOOGLE / TEZ
TOASTER LIMITED SINGAPORE BRANCH SINGAPORE
A01 Food & Drink
SNICKERS AIR
MARS WRIGLEY / SNICKERS
MEDIACOM Beijing CHINA
D03 Use of Social & Digital Platforms
WALL FOR ONE
BOEHRINGER INGELHEIM JAPAN, INC / CSR
BEACON/LEO BURNETT Tokyo JAPAN
B02 Use of Ambient Media: Large Scale
INCONVENIENCE STORES
SWANN INSURANCE / MOTORCYCLE INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
B01 Use of Ambient Media: Small Scale
SEHAT KA BATUA - THE HEALTH PURSE
MAHINDRA RISE / CSR
GREY INDIA Mumbai INDIA
A11 Consumer Services
MUTHOOT BLUE LEAGUE OF DREAMS
MUTHOOT PAPPACHAN GROUP / MICRO-FINANCE LOANS
LAW & KENNETH SAATCHI & SAATCHI Mumbai INDIA
C05 Customer Retail / In-Store Experience
PEGASUS TURBO
NIKE / NIKE PEGASUS TURBO
MEDIAMONKS Amsterdam THE NETHERLANDS
F01 Integrated Campaign led by Brand Experience & Activation
PAMPERS - "BUMS DON'T LIE"
P&G INDIA / PAMPERS INDIA
MEDIACOM Mumbai INDIA
C02 Live Shows / Concerts / Festivals
PEPSI BOOMBOX - THE FIRST EVER MOVING CONCERT
PEPSICO / PEPSI
GROUPM DIALOGUE FACTORY Mumbai INDIA
A03 Healthcare
SKYN EXTRA LUB - DIVERSIFYING SAFE SEX
LIFESTYLES HEALTHCARE PTE LTD / SKYN EXTRA LUB
ULTRASUPERNEW JAPAN
C02 Live Shows / Concerts / Festivals
UBISOFT CHINAJOY LIVE SHOW
UBISOFT CHINA / UBISOFT GAMING
FREEMANXP Shanghai CHINA
A11 Consumer Services
EAT YOUR WALLET AWAY
GOOGLE / GOOGLE PAY
DENTSU INC. Tokyo JAPAN
C05 Customer Retail / In-Store Experience
LYCRA MOVES YOU
INVISTA / LYCRA
GOLIN Shanghai CHINA
F01 Integrated Campaign led by Brand Experience & Activation
GUINNESS SPD
ASIA PACIFIC BREWERIES / DIAGEO / GUINNESS DRAUGHT
SAATCHI & SAATCHI Singapore SINGAPORE
B02 Use of Ambient Media: Large Scale
SAMSUNG'S EMOJI FACELIFT
SAMSUNG / GALAXY S9 AND S9+
LEO BURNETT SYDNEY AUSTRALIA
B01 Use of Ambient Media: Small Scale
KARAOKE COKE
COCA-COLA / COCA-COLA
McCANN HONG KONG HONG KONG
F02 Low Budget / High Impact Campaign
FEEL THE GAP SODAS
GREEN PEOPLE'S POWER / GREEN PEOPLE'S POWER
McCANN TOKYO JAPAN
A06 Retail
MASH UP
BONDS / YOUTH WOMENS UNDERWEAR
HANNES AUSTRALIA (BONDS) Melbourne AUSTRALIA
A12 Corporate Social Responsibility (CSR) / Corporate Image
THE OTHER SANDERS
QSR STORES SDN BHD / KFC
REPRISE Petaling Jaya MALAYSIA
Short List
D03 Use of Social & Digital Platforms
MOMSENGER
MEAD JOHNSON NUTRITION (HONG KONG) LTD  / MEAD JOHNSON HONG KONG FACEBOOK CHATBOT SERVICE
CMRS DIGITAL SOLUTIONS LIMITED Hong Kong HONG KONG
C01 Guerrilla Marketing & Stunts
FRIED CHICKEN BATH BOMBS
KFC / KFC FRIED CHICKEN BATH BOMBS
GEOMETRY GLOBAL Tokyo JAPAN
Silver Spike
E02 Sponsorship & Brand Partnership
SNICKERS AIR
MARS WRIGLEY / SNICKERS
MEDIACOM Beijing CHINA
A01 Food & Drink
THE OFFICIAL CAPSULE COLLECTION
THAIBEV / CHANG BEER
IRIS SINGAPORE SINGAPORE
D02 Use of Mobile & Devices
GOOGLE TEZ SPARKS
GOOGLE / TEZ
TOASTER LIMITED SINGAPORE BRANCH SINGAPORE
D01 Touchpoint Technology & Tech-led Brand Experience
NECK CHECK BY DIGI
DIGI TELECOMMUNICATIONS / CONNECTIVITY AND INTERNET SERVICE PROVIDER
NAGA DDB TRIBAL Petaling Jaya MALAYSIA
Short List
E01 Launch / Re-launch
SKYN EXTRA LUB - DIVERSIFYING SAFE SEX
LIFESTYLES HEALTHCARE PTE LTD / SKYN EXTRA LUB
ULTRASUPERNEW JAPAN
C03 Exhibitions / Installations
SPARSH VINAYAK
TATA NX / NATURAL SWEETENER
121 EXPERIENCE INTEGRATED MARKETING Mumbai INDIA