Title Brand Product / Service Entrant Company Location Award
A09 Media / Entertainment
VIU PITCHING FORUM
VIU INDONESIA / VIU PITCHING FORUM
VIU INDONESIA DKI Jakarta INDONESIA
A04 Consumer Durables
GOOGLE HOME DONUT SHOP
GOOGLE / GOOGLE HOME AND GOOGLE HOME MINI
PMG INTEGRATED COMMUNICATIONS New Delhi INDIA
A03 Healthcare
THE ONE WHO HURT YOU THE MOST IS THE ONE YOU LOVE MOST
BY-HEALTH JIAN SHI JIA / HUCKLEBERRY LUTEIN ESTER AND BETA-CAROTENE SOFT CAPSULE
GUANGZHOU JIAYI ADVETISING CO.,LTD. CHINA
A02 Other FMCG
GILLETTE BACHELOR OF SHAVING
P&G INDIA / GILLETTE
MEDIACOM Mumbai INDIA
B01 Use of Ambient Media: Small Scale
FRIED CHICKEN BATH BOMBS
KFC / KFC FRIED CHICKEN BATH BOMBS
GEOMETRY GLOBAL Tokyo JAPAN
Bronze Spike
A05 Automotive
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
A11 Consumer Services
KING KENNY
STANDARD CHARTERED BANK / LIVERPOOL FC PARTNERSHIP
STANDARD CHARTERED BANK Singapore SINGAPORE
C05 Customer Retail / In-Store Experience
OUR FUTURE BABY
IKEA / IKEA SHOWROOM
F5 Shanghai CHINA
A13 Not-for-profit / Charity / Government
DEFEATING MALARIA BY 2030
ASIA PACIFIC LEADERS MALARIA ASSOCIATION (APLMA) / M2030
VIZEUM Singapore SINGAPORE
C02 Live Shows / Concerts / Festivals
SOUND-FREE CONCERT
JAPAN PHILHARMONIC ORCHESTRA / ORCHESTRA CONCERT
TBWA\HAKUHODO INC. Tokyo JAPAN
F01 Integrated Campaign led by Brand Experience & Activation
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA / GOULBURN VALLEY FRUIT
SPC ARDMONA Melbourne AUSTRALIA
Short List
A01 Food & Drink
TASTE THE WINTER OLYMPICS
COCA-COLA / COCA-COLA, COCA-COLA ZERO
McCANN SEOUL SOUTH KOREA
F02 Low Budget / High Impact Campaign
EVIL TURNS GOOD
SHUBH INCENSE 99 / INCENSE STICKS
HANSA VISION INDIA Mumbai INDIA
E02 Sponsorship & Brand Partnership
CLOSE MATTERS
P&G / GILLETTE
HAVAS MEDIA Sydney AUSTRALIA
D03 Use of Social & Digital Platforms
CRACKER BARREL CATCH UP - SWAPPING SMARTPHONES FOR SMART CONVERSATIONS
WARRNAMBOOL CHEESE & BUTTER / CRACKER BARREL VINTAGE CHEDDAR
HAVAS AUSTRALIA Melbourne AUSTRALIA
B02 Use of Ambient Media: Large Scale
SPARSH VINAYAK
TATA NX / NATURAL SWEETENER
121 EXPERIENCE INTEGRATED MARKETING Mumbai INDIA
A12 Corporate Social Responsibility (CSR) / Corporate Image
MY FIRST FLAME
HANWHA CORP. / NO PRODUCT INVOLVED
HANWHA GROUP Seoul SOUTH KOREA
C01 Guerrilla Marketing & Stunts
1/1 PLASTIC MODEL PROJECT
SEGA INTERACTIVE / BORDER BREAK
TOKYU AGENCY INC. Tokyo JAPAN
D02 Use of Mobile & Devices
SHIBUYA FALLOUT
TOWA PICTURES / MISSION: IMPOSSIBLE - FALLOUT
DENTSU EVENT OPERATIONS INC. Tokyo JAPAN
C03 Exhibitions / Installations
COSPLAY ENCYCLOPEDIA
KODANSHA / ANIMAL ENCYCLOPEDIA "MOVE"
DENTSU INC. Tokyo JAPAN
D01 Touchpoint Technology & Tech-led Brand Experience
JAPAN – INTERACTIVE VISION
JAPAN NATIONAL TOURISM ORGANIZATION / VISIT JAPAN
ENJIN Tokyo JAPAN
A06 Retail
KFC – AWAKEN HISTORY WITH TECHNOLOGY
KFC / KFC X NATIONAL MUSEUM OF CHINA
ISOBAR CHINA GROUP Shanghai CHINA
E01 Launch / Re-launch
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION / MAN ON THE CURTAIN
DENTSU INC. Tokyo JAPAN
STEAL PROPERE
ADIDAS JAPAN K.K. / PROPHERE
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
C03 Exhibitions / Installations
KFC – AWAKEN HISTORY WITH TECHNOLOGY
KFC / KFC X NATIONAL MUSEUM OF CHINA
ISOBAR CHINA GROUP Shanghai CHINA
D01 Touchpoint Technology & Tech-led Brand Experience
LYNX "MAGIC SALON"
LYNX / LYNX STYLING BOOTH
ISOBAR CHINA GROUP Shanghai CHINA
A06 Retail
KFC CHINA - HELLO 1987
KFC / KFC CRM
ISOBAR CHINA GROUP Shanghai CHINA
D03 Use of Social & Digital Platforms
SEARCH ENGINE FOR REAL LIFE - CHEVROLET DIGITAL BRANDING CAMPAIGN
SAIC-GM / CHEVROLET
HYLINK DIGITAL SOLUTIONS Beijing CHINA
A12 Corporate Social Responsibility (CSR) / Corporate Image
DIGI "CYBERSAFE"
DIGI TELECOMMUNICATIONS SDN BHD / TELECOMMUNICATIONS
NAGA DDB TRIBAL Petaling Jaya MALAYSIA
C01 Guerrilla Marketing & Stunts
THE LONGEST WAIT
SHANGHAI PUDONG DEVELOPMENT BANK / SHANGHAI PUDONG DEVELOPMENT BANK
SHANGHAI PUDONG DEVELOPMENT BANK CHINA
B02 Use of Ambient Media: Large Scale
TOUCH & BLOOM
VISA / VISA CONTACTLESS PAYMENT
ADK Tokyo JAPAN
D02 Use of Mobile & Devices
Q-ART CODES
HONG KONG TOURISM BOARD / HONG KONG TOURISM BOARD
GREY HONG KONG HONG KONG
E02 Sponsorship & Brand Partnership
MY TIME
VIVO / SMART PHONE
BBDO HONG KONG HONG KONG
C05 Customer Retail / In-Store Experience
NIKE TRIAL ZONE
NIKE / NIKE BASKETBALL
+ING INTERACTIVE Taipei City CHINESE TAIPEI
A11 Consumer Services
ORIGINS OF LUXURY
HSBC / JADE
REBEL AND SOUL Singapore SINGAPORE
C02 Live Shows / Concerts / Festivals
ORIGINS OF LUXURY
HSBC / JADE
REBEL AND SOUL Singapore SINGAPORE
B01 Use of Ambient Media: Small Scale
OUR FUTURE BABY
IKEA / IKEA SHOWROOM
F5 Shanghai CHINA
F02 Low Budget / High Impact Campaign
FRIED CHICKEN BATH BOMBS
KFC / KFC FRIED CHICKEN BATH BOMBS
GEOMETRY GLOBAL Tokyo JAPAN
Silver Spike
A01 Food & Drink
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
Bronze Spike
A02 Other FMCG
PAMPERS - "BUMS DON'T LIE"
P&G INDIA / PAMPERS INDIA
MEDIACOM Mumbai INDIA
F01 Integrated Campaign led by Brand Experience & Activation
MUTHOOT BLUE LEAGUE OF DREAMS
MUTHOOT PAPPACHAN GROUP / MICRO-FINANCE LOANS
LAW & KENNETH SAATCHI & SAATCHI Mumbai INDIA
A05 Automotive
BMW X2 LAUNCH
BMW CHINA / BMW X2
JACK MORTON WORLDWIDE Hong Kong HONG KONG
A03 Healthcare
NOON ASSEMBLY
KWALITY LTD. / KWALITY MILK
McCANN INDIA Mumbai INDIA
Short List
A13 Not-for-profit / Charity / Government
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
NIGHTLIGHT PROJECT
RONALD MCDONALD HOUSE CHARITY / AIRBNB
VML Sydney AUSTRALIA
A03 Healthcare
THE UNBRANDED PRESCRIPTION
RECKITT BENCKISER / STREPSILS
McCANN INDIA Mumbai INDIA
A02 Other FMCG
#SHARETHELOAD COLOURING BOOK
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
F01 Integrated Campaign led by Brand Experience & Activation
DALDA - PEHLE TUM
BUNGE INDIA / DALDA - COOKING OIL
LEO BURNETT INDIA Mumbai INDIA
C02 Live Shows / Concerts / Festivals
SAM SON BEACH VACATION FESTIVAL 2018
SAM SON CITY / SAM SON BEACH & TOURISM
NEWDAY MEDIA JSC Hanoi VIETNAM
A11 Consumer Services
KHAN BANK SIGNATURE
KHAN BANK / KHAN BANK SIGNATURE CARD
BAT SOLUTION PARTNERS Ulaanbaatar MONGOLIA