Title Brand Product / Service Entrant Company Location Award
A03 Healthcare
THE ERROR RIDDEN AD
SPECSAVERS / SPECSAVERS EYE TEST
CUMMINS & PARTNERS Melbourne AUSTRALIA
A07 Travel
AIR ASIA HOT HEADS
AIR ASIA / AIR ASIA
VICE Melbourne AUSTRALIA
C05 Customer Retail / In-Store Experience
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
Bronze Spike
F01 Integrated Campaign led by Brand Experience & Activation
SINDOOR KHELA - NO CONDITIONS APPLY
THE TIMES OF INDIA / NEWSPAPER
FCBULKA Gurgaon INDIA
C06 360° Customer Journey
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA / GOULBURN VALLEY FRUIT
SPC ARDMONA Melbourne AUSTRALIA
Short List
A09 Media / Entertainment
VR DIGITAL PUPPETRY
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA
C02 Live Shows / Concerts / Festivals
STAR VENTURE
HEINEKEN THAILAND / HEINEKEN
J. WALTER THOMPSON BANGKOK THAILAND
A02 Other FMCG
MON PARIS COUTURE EXPERIENCE
L'OREAL / YSL BEAUTÉ - MON PARIS COUTURE
MINDSHARE Hong Kong HONG KONG
A05 Automotive
THE SCENT OF NATURAL
CHEVROLET / EQUINOX
McCANN SHANGHAI CHINA
B01 Use of Ambient Media: Small Scale
MY CRAYON PROJECT
SHISEIDO / NO PRODUCT
R/GA TOKYO JAPAN
Bronze Spike
A13 Not-for-profit / Charity / Government
FUTURE CUISINE RESTAURANT IBUKI
JAXA (JAPAN AEROSPACE EXPLORATION AGENCY) / ARTIFICIAL SATELLITE 'IBUKI'
ADK Tokyo JAPAN
A04 Consumer Durables
STUDIO 9
SAMSUNG MALAYSIA / SAMSUNG GALAXY S9
CHEIL WORLDWIDE Kuala Lumpur MALAYSIA
A11 Consumer Services
TOUCH & BLOOM
VISA / VISA CONTACTLESS PAYMENT
ADK Tokyo JAPAN
D01 Touchpoint Technology & Tech-led Brand Experience
AU FUTURE STADIUM
KDDI / AU FUTURE STADIUM
DENTSU INC. Tokyo JAPAN
E01 Launch / Re-launch
THE LOCAL AMBASSADOR
UNIQLO THAILAND / UNIQLO ROADSIDE STORE
LEO BURNETT Bangkok THAILAND
C01 Guerrilla Marketing & Stunts
JAPAN – INTERACTIVE VISION
JAPAN NATIONAL TOURISM ORGANIZATION / VISIT JAPAN
ENJIN Tokyo JAPAN
A12 Corporate Social Responsibility (CSR) / Corporate Image
CPROBIC
VIRGIN ACTIVE, THAILAND / FITNESS CLASS
BBDO BANGKOK THAILAND
D03 Use of Social & Digital Platforms
THE GIFT-O-RATER
HEINEKEN / HEINEKEN BEER
DDB SINGAPORE SINGAPORE
E02 Sponsorship & Brand Partnership
FANCESTRY
OPTUS TELECOMMUNICATION / FANCESTRY
M&C SAATCHI Sydney AUSTRALIA
A06 Retail
FOOD WARS
MCDONALD'S / NASI LEMAK BURGER
DDB SINGAPORE SINGAPORE
B02 Use of Ambient Media: Large Scale
KFC – AWAKEN HISTORY WITH TECHNOLOGY
KFC / KFC X NATIONAL MUSEUM OF CHINA
ISOBAR CHINA GROUP Shanghai CHINA
F02 Low Budget / High Impact Campaign
THE BRICKBOOK
LITTLE VILLAGE / LITTLE VILLAGE
GEOMETRY GLOBAL Singapore SINGAPORE
A01 Food & Drink
KWENTONG JOLLIBEE: CELEBRATING BRAND LOVE THROUGH COMPELLING DIGITAL STORYTELLIN
JOLLIBEE FOODS CORPORATION / JOLLIBEE
JOLLIBEE FOODS CORPORATION Pasig City THE PHILIPPINES
D02 Use of Mobile & Devices
KFC DELIVERY – KIRI YOUR PERSONAL AI BARISTA
KFC / KFC DELIVERY COFFEE
ISOBAR CHINA GROUP Shanghai CHINA
C03 Exhibitions / Installations
THE FRAME GALLERY
SAMSUNG ELECTRONICS / THE FRAME
CHEIL WORLDWIDE Seoul SOUTH KOREA
INVISIBLE WOMEN
WOMEN’S AID ORGANISATION (WAO) / THE GENDER EQUALITY ACT
LEO BURNETT MALAYSIA Kuala Lumpur MALAYSIA
A12 Corporate Social Responsibility (CSR) / Corporate Image
PRIDE JERSEY
AIG JAPAN / CSR
TBWA\HAKUHODO INC. Tokyo JAPAN
Bronze Spike
D02 Use of Mobile & Devices
DEAR COURIER, HAVE A SMILE LUNCH!
EBAY KOREA / SMILE LUNCHBOX
CHEIL WORLDWIDE Seoul SOUTH KOREA
A06 Retail
KFC X GINTAMA – EVERYTHING WILL BE OK!
KFC / KFC X GINTAMA
ISOBAR CHINA GROUP Shanghai CHINA
D03 Use of Social & Digital Platforms
CHATBOOKS
SINGAPORE BOOK COUNCIL / #BUYSINGLIT 2018 (BUY SINGAPORE LITERATURE MOVEMENT)
DDB SINGAPORE SINGAPORE
E01 Launch / Re-launch
MIMIC ICE CREAM
SONY MUSIC ENTERTAINMENT INC. / TAKESHITA SEIKA CO,LTD / MIMIC ICE CREAM"DO NOT EAT"
DENTSU INC. Tokyo JAPAN
D01 Touchpoint Technology & Tech-led Brand Experience
PREDICT TO PREVENT
SAMSUNG / DEPRESSION AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND
B02 Use of Ambient Media: Large Scale
AMAZING DRESSING ROOM
HUNYA FOODS / 77 NOUGAT CHOCOLATE BAR
DENTSU TAIWAN Taipei City CHINESE TAIPEI
F02 Low Budget / High Impact Campaign
ARF!-ITECTURE ~CREATIVE CONSTRUCTION ART~
TOKYO MIDTOWN MANAGEMENT CO., LTD. / ART MONUMENT, PROMOTIONAL ITEM AND EVENT FOR A NEW YEAR
ADK Tokyo JAPAN
C01 Guerrilla Marketing & Stunts
LITTLE CARNIVAL. THE SMALL SHIP THATS BIG ON FUN.
CARNIVAL CRUISE LINE AUSTRALIA / CARNIVAL CRUISES
RED ENGINE Sydney AUSTRALIA
A13 Not-for-profit / Charity / Government
STRIDING ON WITH HKJC
THE HONG KONG JOCKEY CLUB / STRIDING ON
PHD Hong Kong HONG KONG
E02 Sponsorship & Brand Partnership
PRUDENTIAL MARINA BAY CARNIVAL
PRUDENTIAL ASSURANCE COMPANY SINGAPORE / PRUDENTIAL MARINA BAY CARNIVAL
PICO ART INTERNATIONAL Singapore SINGAPORE
A01 Food & Drink
CRACKER BARREL CATCH UP - SWAPPING SMARTPHONES FOR SMART CONVERSATIONS
WARRNAMBOOL CHEESE & BUTTER / CRACKER BARREL VINTAGE CHEDDAR
HAVAS AUSTRALIA Melbourne AUSTRALIA
A05 Automotive
THE NIGHT SHOWROOM
MITSUBISHI MOTORS CORPORATION / ECLIPSE CROSS
ROBOT COMMUNICATIONS Tokyo JAPAN
A04 Consumer Durables
THE ANTI-PERFECT COLLECTION
DIESEL / FASHION
AMBER CHINA Shanghai CHINA
C02 Live Shows / Concerts / Festivals
SOUND RECYCLE
HEINEKEN THAILAND / HEINEKEN
J. WALTER THOMPSON BANGKOK THAILAND
A11 Consumer Services
MOM’S WAKE-UP CALL CENTER
KDDI CORPORATION / AU MOBILE
I&S BBDO Tokyo JAPAN
C05 Customer Retail / In-Store Experience
THE WITNESS OF NUMBER
INFINITI / INFINITI BRAND
CHEIL WORLDWIDE Beijing CHINA
F01 Integrated Campaign led by Brand Experience & Activation
THE WITNESS OF NUMBER
INFINITI / INFINITI BRAND
CHEIL WORLDWIDE Beijing CHINA
B01 Use of Ambient Media: Small Scale
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
Short List
A03 Healthcare
LESS SUGAR, MORE FLAVOUR
HEALTH PROMOTION BOARD, SINGAPORE / N/A
PUBLICIS SINGAPORE SINGAPORE
A09 Media / Entertainment
#OPENNEWWORLDS - VIACOM18 TURNS 10!
VIACOM18 MEDIA PVT. LTD. / VIACOM18
VIACOM 18 MEDIA Mumbai INDIA
A02 Other FMCG
WHISPERS BREAK SILENCE
P&G / WHISPER
LEO BURNETT INDIA Mumbai INDIA
C06 360° Customer Journey
HAUNTED M&M’S®
MARS NZ / M&M'S
COLENSO BBDO Auckland NEW ZEALAND
C04 Competitions & Promotional Games
INSPIRING FAMILIES TO LIVE HEALTHIER AND FULLER LIVES
ABBOTT CHINA / ABBOTT
COMMUNNECTION Shanghai CHINA