Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Award
B02 Use of Ambient Media: Large Scale
RHYTHM OF LOVE WALL 7-ELEVEN TAIWAN CSR	ADK TAIWAN Taipei City	CHINESE TAIPEI
PERFORMING NATIONAL TREASURE KENNINJI FUJIN RAIJIN (NATIONAL TREASURE)	HAKUHODO INC. Tokyo	JAPAN
SAMSUNG'S EMOJI FACELIFT SAMSUNG GALAXY S9 AND S9+	LEO BURNETT SYDNEY	AUSTRALIA
KFC – AWAKEN HISTORY WITH TECHNOLOGY KFC KFC X NATIONAL MUSEUM OF CHINA	ISOBAR CHINA GROUP Shanghai	CHINA
MAN ON THE CURTAIN LEOPALACE21 CORPORATION MAN ON THE CURTAIN	DENTSU INC. Tokyo	JAPAN
MCDELIVERY PIN MCDONALD'S PHILIPPINES MCDONALD'S	LEO BURNETT MANILA	THE PHILIPPINES
INCONVENIENCE STORES SWANN INSURANCE MOTORCYCLE INSURANCE	CHE PROXIMITY Melbourne	AUSTRALIA	Short List
SPARSH VINAYAK TATA NX NATURAL SWEETENER	121 EXPERIENCE INTEGRATED MARKETING Mumbai	INDIA
ANIT-HONKING RICKSHAW AWAAZ FOUNDATION NON-PROFIT	BBDO INDIA Mumbai	INDIA
SURVIVORS COLLECTION BREAST CANCER FOUNDATION NEW ZEALAND OCTOBER AWARENESS MONTH	COLENSO BBDO Auckland	NEW ZEALAND	Short List
PEPSI HOT AIR BALLOON PEPSICO PEPSI	GROUPM DIALOGUE FACTORY Mumbai	INDIA
STEAL PROPERE ADIDAS JAPAN K.K. PROPHERE	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN
THE LONGEST WAIT SHANGHAI PUDONG DEVELOPMENT BANK SHANGHAI PUDONG DEVELOPMENT BANK	SHANGHAI PUDONG DEVELOPMENT BANK	CHINA
HOTEL HIGHWAY TWO INC. SLEEPDAYS	HAKUHODO KETTLE INC Tokyo	JAPAN
TOUCH & BLOOM VISA VISA CONTACTLESS PAYMENT	ADK Tokyo	JAPAN
B03 Use of Broadcast
THE ERROR RIDDEN AD SPECSAVERS SPECSAVERS EYE TEST	CUMMINS & PARTNERS Melbourne	AUSTRALIA
SURF EXCEL - #LEARNINGFROMFAILURE HINDUSTAN UNILEVER SURF EXCEL	MINDSHARE Mumbai	INDIA
B04 Use of Print or Outdoor
PLAY THE GIFT SKY PERFECT JSAT CORPORATION × PIZZA OF DEATH RECORDS HI-STANDARD "THE GIFT"	DENTSU INC. Tokyo	JAPAN
THE MAINLAND 2000-PIECE VOUCHER FONTERRA BRANDS NZ MAINLAND	COLENSO BBDO Auckland	NEW ZEALAND
PAMPERS - "BUMS DON'T LIE" P&G INDIA PAMPERS INDIA	MEDIACOM Mumbai	INDIA
WASHABLE BOOK ANGFA SAVE SOAP PROJECT (CSR)	McCANN TOKYO	JAPAN
FIGHT FOR TERRITORY LION STEINLAGER	DDB NEW ZEALAND Auckland	NEW ZEALAND	Gold Spike
VOLVO LIGHTNING POWERED BILLBOARD VOLVO VOLVO CAR S90 T8 PLUG-IN HYBRID	GREYNJ UNITED Bangkok	THAILAND
C01 Guerrilla Marketing & Stunts
THE MOST PROSPEROUS ATM BANK OF NEW ZEALAND BNZ	COLENSO BBDO Auckland	NEW ZEALAND
1/1 PLASTIC MODEL PROJECT SEGA INTERACTIVE BORDER BREAK	TOKYU AGENCY INC. Tokyo	JAPAN
LITTLE CARNIVAL. THE SMALL SHIP THATS BIG ON FUN. CARNIVAL CRUISE LINE AUSTRALIA CARNIVAL CRUISES	RED ENGINE Sydney	AUSTRALIA
GOOGLE HOME DONUT TRUCK GOOGLE GOOGLE HOME AND GOOGLE HOME MINI	PMG INTEGRATED COMMUNICATIONS New Delhi	INDIA
FEEL THE GAP SODAS GREEN PEOPLE'S POWER GREEN PEOPLE'S POWER	McCANN TOKYO	JAPAN
THE IKEA HUMAN CATALOGUE IKEA IKEA CATALOGUE	BBH Singapore	SINGAPORE	Bronze
FRIED CHICKEN BATH BOMBS KFC KFC FRIED CHICKEN BATH BOMBS	GEOMETRY GLOBAL Tokyo	JAPAN	Silver
ULTIMATE DREAM DELIVERY LAZADA LAZADA	MINDSHARE THAILAND Bangkok	THAILAND
LYCRA MOVES YOU INVISTA LYCRA	GOLIN Shanghai	CHINA
VIRTUAL EQUALITY QUEERAZ MARRIAGE EQUALITY	J. WALTER THOMPSON Sydney	AUSTRALIA
MISIS DONUT MISTER DONUT MISTER DONUT	FCB MANILA	THE PHILIPPINES
SINDOOR KHELA - NO CONDITIONS APPLY THE TIMES OF INDIA NEWSPAPER	FCBULKA Gurgaon	INDIA
ANIT-HONKING RICKSHAW AWAAZ FOUNDATION NON-PROFIT	BBDO INDIA Mumbai	INDIA
STEAL PROPERE ADIDAS JAPAN K.K. PROPHERE	DENTSU INC. Tokyo	JAPAN	Short List
PROPILOT HOTEL NISSAN MOTOR CO.,LTD. PROPILOT	TBWA\HAKUHODO INC. Tokyo	JAPAN	Short List
RIN - WATER CONSERVATION HINDUSTAN UNILEVER RIN	MINDSHARE Mumbai	INDIA
THE LONGEST WAIT SHANGHAI PUDONG DEVELOPMENT BANK SHANGHAI PUDONG DEVELOPMENT BANK	SHANGHAI PUDONG DEVELOPMENT BANK	CHINA
HOTEL HIGHWAY TWO INC. SLEEPDAYS	HAKUHODO KETTLE INC Tokyo	JAPAN
SNICKERS AIR MARS WRIGLEY SNICKERS	MEDIACOM Beijing	CHINA
SCOOP TO KILL THAI HEALTH PROMOTION FOUNDATION THAI HEALTH PROMOTION FOUNDATION	LEO BURNETT Bangkok	THAILAND
JAPAN – INTERACTIVE VISION JAPAN NATIONAL TOURISM ORGANIZATION VISIT JAPAN	ENJIN Tokyo	JAPAN
HOME IS NOT A BOXING RING WOMEN AND MEN PROGRESSIVE FOUNDATION WOMEN AND MEN PROGRESSIVE FOUNDATION	J. WALTER THOMPSON BANGKOK	THAILAND	Bronze
C02 Live Shows / Concerts / Festivals
THE BRIDAL UNIFORM UN WOMEN / ALI XEESHAN THEATER STUDIO ANTI-CHILD-MARRIAGES	BBDO PAKISTAN Lahore	PAKISTAN	Bronze
STAR VENTURE HEINEKEN THAILAND HEINEKEN	J. WALTER THOMPSON BANGKOK	THAILAND
SOUND RECYCLE HEINEKEN THAILAND HEINEKEN	J. WALTER THOMPSON BANGKOK	THAILAND
ORIGINS OF LUXURY HSBC JADE	REBEL AND SOUL Singapore	SINGAPORE
REDEFINING DISTANCE NTT DOCOMO, INC. NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY	DENTSU INC. Tokyo	JAPAN

B02 Use of Ambient Media: Large Scale
RHYTHM OF LOVE WALL
7-ELEVEN TAIWAN / CSR

ADK TAIWAN Taipei City

CHINESE TAIPEI
PERFORMING NATIONAL TREASURE
KENNINJI / FUJIN RAIJIN (NATIONAL TREASURE)

HAKUHODO INC. Tokyo

JAPAN
SAMSUNG'S EMOJI FACELIFT
SAMSUNG / GALAXY S9 AND S9+

LEO BURNETT SYDNEY

AUSTRALIA
KFC – AWAKEN HISTORY WITH TECHNOLOGY
KFC / KFC X NATIONAL MUSEUM OF CHINA

ISOBAR CHINA GROUP Shanghai

CHINA
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION / MAN ON THE CURTAIN

DENTSU INC. Tokyo

JAPAN
MCDELIVERY PIN
MCDONALD'S PHILIPPINES / MCDONALD'S

LEO BURNETT MANILA

THE PHILIPPINES
INCONVENIENCE STORES
SWANN INSURANCE / MOTORCYCLE INSURANCE

CHE PROXIMITY Melbourne

AUSTRALIA

Short List
SPARSH VINAYAK
TATA NX / NATURAL SWEETENER

121 EXPERIENCE INTEGRATED MARKETING Mumbai

INDIA
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT

BBDO INDIA Mumbai

INDIA
SURVIVORS COLLECTION
BREAST CANCER FOUNDATION NEW ZEALAND / OCTOBER AWARENESS MONTH

COLENSO BBDO Auckland

NEW ZEALAND

Short List
PEPSI HOT AIR BALLOON
PEPSICO / PEPSI

GROUPM DIALOGUE FACTORY Mumbai

INDIA
STEAL PROPERE
ADIDAS JAPAN K.K. / PROPHERE

TOHOKUSHINSHA FILM CORPORATION Tokyo

JAPAN
THE LONGEST WAIT
SHANGHAI PUDONG DEVELOPMENT BANK / SHANGHAI PUDONG DEVELOPMENT BANK

SHANGHAI PUDONG DEVELOPMENT BANK

CHINA
HOTEL HIGHWAY
TWO INC. / SLEEPDAYS

HAKUHODO KETTLE INC Tokyo

JAPAN
TOUCH & BLOOM
VISA / VISA CONTACTLESS PAYMENT

ADK Tokyo

JAPAN