Title Brand Product / Service Entrant Company Location Award
B02 Use of Ambient Media: Large Scale
HOTEL HIGHWAY
TWO INC. / SLEEPDAYS
HAKUHODO KETTLE INC Tokyo JAPAN
MCDELIVERY PIN
MCDONALD'S PHILIPPINES / MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION / MAN ON THE CURTAIN
DENTSU INC. Tokyo JAPAN
STEAL PROPERE
ADIDAS JAPAN K.K. / PROPHERE
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
KFC – AWAKEN HISTORY WITH TECHNOLOGY
KFC / KFC X NATIONAL MUSEUM OF CHINA
ISOBAR CHINA GROUP Shanghai CHINA
AMAZING DRESSING ROOM
HUNYA FOODS / 77 NOUGAT CHOCOLATE BAR
DENTSU TAIWAN Taipei City CHINESE TAIPEI
SPARSH VINAYAK
TATA NX / NATURAL SWEETENER
121 EXPERIENCE INTEGRATED MARKETING Mumbai INDIA
TOUCH & BLOOM
VISA / VISA CONTACTLESS PAYMENT
ADK Tokyo JAPAN
THE LONGEST WAIT
SHANGHAI PUDONG DEVELOPMENT BANK / SHANGHAI PUDONG DEVELOPMENT BANK
SHANGHAI PUDONG DEVELOPMENT BANK CHINA
INCONVENIENCE STORES
SWANN INSURANCE / MOTORCYCLE INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
SAMSUNG'S EMOJI FACELIFT
SAMSUNG / GALAXY S9 AND S9+
LEO BURNETT SYDNEY AUSTRALIA
PEPSI HOT AIR BALLOON
PEPSICO / PEPSI
GROUPM DIALOGUE FACTORY Mumbai INDIA
RHYTHM OF LOVE WALL
7-ELEVEN TAIWAN / CSR
ADK TAIWAN Taipei City CHINESE TAIPEI
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
PERFORMING NATIONAL TREASURE
KENNINJI / FUJIN RAIJIN (NATIONAL TREASURE)
HAKUHODO INC. Tokyo JAPAN
B03 Use of Broadcast
THE ERROR RIDDEN AD
SPECSAVERS / SPECSAVERS EYE TEST
CUMMINS & PARTNERS Melbourne AUSTRALIA
SURF EXCEL - #LEARNINGFROMFAILURE
HINDUSTAN UNILEVER / SURF EXCEL
MINDSHARE Mumbai INDIA
B04 Use of Print or Outdoor
PLAY THE GIFT
SKY PERFECT JSAT CORPORATION × PIZZA OF DEATH RECORDS / HI-STANDARD "THE GIFT"
DENTSU INC. Tokyo JAPAN
VOLVO LIGHTNING POWERED BILLBOARD
VOLVO / VOLVO CAR S90 T8 PLUG-IN HYBRID
GREYNJ UNITED Bangkok THAILAND
FIGHT FOR TERRITORY
LION / STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
WASHABLE BOOK
ANGFA / SAVE SOAP PROJECT (CSR)
McCANN TOKYO JAPAN
PAMPERS - "BUMS DON'T LIE"
P&G INDIA / PAMPERS INDIA
MEDIACOM Mumbai INDIA
THE MAINLAND 2000-PIECE VOUCHER
FONTERRA BRANDS NZ / MAINLAND
COLENSO BBDO Auckland NEW ZEALAND
C01 Guerrilla Marketing & Stunts
STEAL PROPERE
ADIDAS JAPAN K.K. / PROPHERE
DENTSU INC. Tokyo JAPAN
Short List
THE IKEA HUMAN CATALOGUE
IKEA / IKEA CATALOGUE
BBH Singapore SINGAPORE
Bronze Spike
PROPILOT HOTEL
NISSAN MOTOR CO.,LTD. / PROPILOT
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
HOME IS NOT A BOXING RING
WOMEN AND MEN PROGRESSIVE FOUNDATION / WOMEN AND MEN PROGRESSIVE FOUNDATION
J. WALTER THOMPSON BANGKOK THAILAND
Bronze Spike
SCOOP TO KILL
THAI HEALTH PROMOTION FOUNDATION / THAI HEALTH PROMOTION FOUNDATION
LEO BURNETT Bangkok THAILAND
JAPAN – INTERACTIVE VISION
JAPAN NATIONAL TOURISM ORGANIZATION / VISIT JAPAN
ENJIN Tokyo JAPAN
LITTLE CARNIVAL. THE SMALL SHIP THATS BIG ON FUN.
CARNIVAL CRUISE LINE AUSTRALIA / CARNIVAL CRUISES
RED ENGINE Sydney AUSTRALIA
1/1 PLASTIC MODEL PROJECT
SEGA INTERACTIVE / BORDER BREAK
TOKYU AGENCY INC. Tokyo JAPAN
THE LONGEST WAIT
SHANGHAI PUDONG DEVELOPMENT BANK / SHANGHAI PUDONG DEVELOPMENT BANK
SHANGHAI PUDONG DEVELOPMENT BANK CHINA
ULTIMATE DREAM DELIVERY
LAZADA / LAZADA
MINDSHARE THAILAND Bangkok THAILAND
VIRTUAL EQUALITY
QUEERAZ / MARRIAGE EQUALITY
J. WALTER THOMPSON Sydney AUSTRALIA
FRIED CHICKEN BATH BOMBS
KFC / KFC FRIED CHICKEN BATH BOMBS
GEOMETRY GLOBAL Tokyo JAPAN
Silver Spike
SINDOOR KHELA - NO CONDITIONS APPLY
THE TIMES OF INDIA / NEWSPAPER
FCBULKA Gurgaon INDIA
SNICKERS AIR
MARS WRIGLEY / SNICKERS
MEDIACOM Beijing CHINA
MISIS DONUT
MISTER DONUT / MISTER DONUT
FCB MANILA THE PHILIPPINES
THE MOST PROSPEROUS ATM
BANK OF NEW ZEALAND / BNZ
COLENSO BBDO Auckland NEW ZEALAND
LYCRA MOVES YOU
INVISTA / LYCRA
GOLIN Shanghai CHINA
GOOGLE HOME DONUT TRUCK
GOOGLE / GOOGLE HOME AND GOOGLE HOME MINI
PMG INTEGRATED COMMUNICATIONS New Delhi INDIA
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
FEEL THE GAP SODAS
GREEN PEOPLE'S POWER / GREEN PEOPLE'S POWER
McCANN TOKYO JAPAN
RIN - WATER CONSERVATION
HINDUSTAN UNILEVER / RIN
MINDSHARE Mumbai INDIA
HOTEL HIGHWAY
TWO INC. / SLEEPDAYS
HAKUHODO KETTLE INC Tokyo JAPAN
C02 Live Shows / Concerts / Festivals
SPAMUSEMENT PARK PROJECT
BEPPU CITY / TOURISM PROMOTION
DENTSU INC. Tokyo JAPAN
Short List
REDEFINING DISTANCE
NTT DOCOMO, INC. / NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY
DENTSU INC. Tokyo JAPAN
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
BEST ACTRESS HIJACK
RAINLILY / THE ASSOCIATION AGAINST SEXUAL VIOLENCE IN HONG KONG
CHEIL WORLDWIDE Hong Kong HONG KONG
Short List
HIBIYA FESTIVAL - A VIBRANT CELEBRATION OF THEATRE AND PERFORMING ARTS
MITSUI FUDOSAN CO.,LTD / HIBIYA AREA MANAGEMENT / TOKYO MIDTOWN HIBIYA
DENTSU LIVE INC. Tokyo JAPAN