Title Brand Product / Service Entrant Company Location Award
D04 Digital Installations
JAPAN – INTERACTIVE VISION
JAPAN NATIONAL TOURISM ORGANIZATION / VISIT JAPAN
ENJIN Tokyo JAPAN
A09 Media / Entertainment
SAFETY HACKS
NHK / APP/ NHK NEWS
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
A06 Retail
NIKE REACTLAND
NIKE / NIKE REACT
WIEDEN+KENNEDY SHANGHAI CHINA
Short List
D02 Use of Mobile & Devices
THE LEGEND'S ACT
KDDI CORPORATION / AU HIKARI
HAKUHODO DY DIGITAL Tokyo JAPAN
E02 Sponsorship & Brand Partnership
USING A 30 YEAR OLD SPONSORSHIP TO REPOSITION A 130 YEAR OLD COMPANY
QBE / SYDNEY SWANS PARTNERSHIP
QBE Sydney AUSTRALIA
B02 Use of Ambient Media: Large Scale
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION / MAN ON THE CURTAIN
DENTSU INC. Tokyo JAPAN
A04 Consumer Durables
100 YEARS OF IDEAS
PANASONIC CORPORATION / BRAND ADVERTISING(100TH ANNIVERSARY ANNOUNCEMENT)
DENTSU INC. Osaka JAPAN
A13 Not-for-profit / Charity / Government
UNCOMFORT WOMEN PROJECT
THE KOREAN COUNCIL FOR THE WOMEN DRAFTED FOR MILITARY SEXUAL SLAVERY BY JAPAN / THE STATUE OF PEACE
HS AD Seoul SOUTH KOREA
F01 Integrated Campaign led by Brand Experience & Activation
KFC CHINA - HELLO 1987
KFC / KFC CRM
ISOBAR CHINA GROUP Shanghai CHINA
B01 Use of Ambient Media: Small Scale
SIP SAFE
MONASH UNIVERSITY / SIP SAFE
Y&R ANZ Melbourne AUSTRALIA
A02 Other FMCG
PETAL PAINT
JAT HOLDINGS (PVT) LTD., / PAINTS
LEO BURNETT Colombo SRI LANKA
Short List
A12 Corporate Social Responsibility (CSR) / Corporate Image
PROJECT FREE PERIOD
STAYFREE / SANITARY NAPKINS
DDB MUDRA Mumbai INDIA
C03 Exhibitions / Installations
INTELLIGENT HEAD
VATTI / HIGH-END INTELLIGENT KITCHEN APPLIANCES
THE NINE Shanghai CHINA
E01 Launch / Re-launch
M ART M'S
MARS JAPAN / M&M’S®
BBDO JAPAN Tokyo JAPAN
D03 Use of Social & Digital Platforms
A PIECE OF CAKE
TENCENT / TENCENT FOUNDATION
HYLINK DIGITAL SOLUTIONS Beijing CHINA
F02 Low Budget / High Impact Campaign
STOP DOWNLOADKILL
BUSAN METROPOLITAN POLICE AGENCY / BUSAN METROPOLITAN POLICE AGENCY
CHEIL WORLDWIDE Seoul SOUTH KOREA
C02 Live Shows / Concerts / Festivals
BEST ACTRESS HIJACK
RAINLILY / THE ASSOCIATION AGAINST SEXUAL VIOLENCE IN HONG KONG
CHEIL WORLDWIDE Hong Kong HONG KONG
Short List
D01 Touchpoint Technology & Tech-led Brand Experience
ECO SPEC CARD
SAMSUNG ELECTRONICS / ECO SPEC CARD
CHEIL WORLDWIDE Seoul SOUTH KOREA
C01 Guerrilla Marketing & Stunts
HOME IS NOT A BOXING RING
WOMEN AND MEN PROGRESSIVE FOUNDATION / WOMEN AND MEN PROGRESSIVE FOUNDATION
J. WALTER THOMPSON BANGKOK THAILAND
Bronze Spike
D03 Use of Social & Digital Platforms
NON-FESTIVAL
SMIRNOFF THAILAND / SMIRNOFF
J. CONNECT Bangkok THAILAND
D01 Touchpoint Technology & Tech-led Brand Experience
GREENWICH "GBOX PIZZA BOX MULTIPLAYER CONSOLE"
FRESH N' FAMOUS INC. - GREENWICH / GREENWICH PIZZA
NUWORKS INTERACTIVE LABS, INC. Pasig THE PHILIPPINES
A12 Corporate Social Responsibility (CSR) / Corporate Image
52 MAYORS OF DANZHAI
DALIAN WANDA GROUP CO.,LTD. / WANDA DANZHAI VILLAGE
OGILVY BEIJING CHINA
Short List
C02 Live Shows / Concerts / Festivals
HIBIYA FESTIVAL - A VIBRANT CELEBRATION OF THEATRE AND PERFORMING ARTS
MITSUI FUDOSAN CO.,LTD / HIBIYA AREA MANAGEMENT / TOKYO MIDTOWN HIBIYA
DENTSU LIVE INC. Tokyo JAPAN
C03 Exhibitions / Installations
ANNIL “RIDING ON DADDY’S NECK”
ANNIL / ANNIL CHILDREN-CLOTHING
HYLINK DIGITAL SOLUTIONS Beijing CHINA
E01 Launch / Re-launch
GEOFF
KRAFT HEINZ AUSTRALIA / HEINZ BEANZ
Y&R ANZ Auckland NEW ZEALAND
Short List
A04 Consumer Durables
BEFORE DEPARTURE TAKE ADVANTAGE OF THE LEFTOVER JPY COINS!
T-ARTS COMPANY,LTD. / GACHA (TOY VENDING MACHINES)
DENTSU TEC Tokyo JAPAN
A02 Other FMCG
CLOUD CREAM CONE
NIVEA / CLOUD CLEANSING MOUSSE
MATCH Shanghai CHINA
A13 Not-for-profit / Charity / Government
THE BRICKBOOK
LITTLE VILLAGE / LITTLE VILLAGE
GEOMETRY GLOBAL Singapore SINGAPORE
D02 Use of Mobile & Devices
BELLTON
FUN SOLUTIONS, INC. / BELLTON
DENTSU INC. Tokyo JAPAN
Short List
F02 Low Budget / High Impact Campaign
RESTARTING A MEMORABLE MOBILE PHONE
KDDI / AU
KDDI CORPORATION Tokyo JAPAN
A01 Food & Drink
FIGHT FOR TERRITORY
LION / STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
B02 Use of Ambient Media: Large Scale
STEAL PROPERE
ADIDAS JAPAN K.K. / PROPHERE
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
E02 Sponsorship & Brand Partnership
FIGHT FOR TERRITORY
LION / STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND
Grand Prix
A06 Retail
NIKE REACT STUNT
NIKE / NIKE REACT SNICKERS
WIEDEN+KENNEDY SHANGHAI CHINA
Short List
A09 Media / Entertainment
GREAT FAILURE
FROEBEL-KAN CO., LTD. / BRANDING
FROEBEL-KAN Tokyo JAPAN
A11 Consumer Services
720 HOURS OF YOUTH
Y!MOBILE / Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN
Short List
C01 Guerrilla Marketing & Stunts
SCOOP TO KILL
THAI HEALTH PROMOTION FOUNDATION / THAI HEALTH PROMOTION FOUNDATION
LEO BURNETT Bangkok THAILAND
F01 Integrated Campaign led by Brand Experience & Activation
THE SCENT OF NATURAL
CHEVROLET / EQUINOX
McCANN SHANGHAI CHINA
C05 Customer Retail / In-Store Experience
TOKYO PEN PIXEL
MUJI / NO PRODUCT
R/GA TOKYO JAPAN
A05 Automotive
UNKAI NAVI
MITSUBISHI MOTORS / UNKAI NAVI
HAKUHODO INC. Tokyo JAPAN
B01 Use of Ambient Media: Small Scale
DREAM PROTECTOR
A.P. HONDA CO., LTD. / CSR (HELMET)
RABBIT DIGITAL GROUP Bangkok THAILAND
C04 Competitions & Promotional Games
HYUNDAI CHEERING STADIUM
HYUNDAI MOTOR COMPANY / HYUNDAI: 2018 FIFA WORLD CUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
A03 Healthcare
CLARITYNE ALLERGIC FREAK DEPARTMENT
BAYER / CLARITYNE
PROXIMITY CHINA Shanghai CHINA
D04 Digital Installations
CREATIVE FLOW_ER
FUJI XEROX CO., LTD. / CORPORATE
McCANN TOKYO JAPAN
C06 360° Customer Journey
GU LAUNCH IN HK
GU HONG KONG APPAREL LIMITED / GU FASHION ITEMS
HAKUHODO HONG KONG HONG KONG
A08 Leisure
UBISOFT CHINAJOY LIVE SHOW
UBISOFT CHINA / UBISOFT GAMING
FREEMANXP Shanghai CHINA
A07 Travel
PALETTE OF THAILAND
TOURISM AUTHORITY OF THAILAND / THAILAND TOURISM
SOUR BANGKOK THAILAND
B04 Use of Print or Outdoor
PAMPERS - "BUMS DON'T LIE"
P&G INDIA / PAMPERS INDIA
MEDIACOM Mumbai INDIA
THE MAINLAND 2000-PIECE VOUCHER
FONTERRA BRANDS NZ / MAINLAND
COLENSO BBDO Auckland NEW ZEALAND
C04 Competitions & Promotional Games
MUTHOOT BLUE LEAGUE OF DREAMS
MUTHOOT PAPPACHAN GROUP / MICRO-FINANCE LOANS
LAW & KENNETH SAATCHI & SAATCHI Mumbai INDIA