Title Brand Product / Service Entrant Company Location Award
B02 Use of Ambient Media: Large Scale
HOTEL HIGHWAY
TWO INC. / SLEEPDAYS
HAKUHODO KETTLE INC Tokyo JAPAN
F01 Integrated Campaign led by Brand Experience & Activation
LAYTON'S MYSTERY JOURNEY: REAL WORLD PUZZLE SOLVING
LEVEL-5 / LAYTON'S MYSTERY JOURNEY
PARTY Tokyo JAPAN
A02 Other FMCG
ICE-COLD SHAVING
SCHICK JAPAN K.K. / SCHICK HYDRO5 PREMIUM
J. WALTER THOMPSON JAPAN Tokyo JAPAN
D03 Use of Social & Digital Platforms
720 HOURS OF YOUTH
Y!MOBILE / Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN
Bronze Spike
A12 Corporate Social Responsibility (CSR) / Corporate Image
BLACK SPOT CAMPAIGN
TAIWAN STAR TELECOM CO., LTD. / TAIWAN STAR TELECOM CO., LTD.
X-LINE CO. LTD Taipei CHINESE TAIPEI
A09 Media / Entertainment
MAKE IT METAL
SONY MUSIC LABELS (JAPAN) INC. / CROSSFAITH (MUSIC ARTISTS)
OGILVY JAPAN Tokyo JAPAN
Bronze Spike
A05 Automotive
2018 PYEONGCHANG WINTER OLYMPIC, PARALYMPIC HYUNDAI PAVILION
HYUNDAI MOTOR COMPANY / HYDROGEN FUEL CELL VEHICLE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
C03 Exhibitions / Installations
2018 PYEONGCHANG WINTER OLYMPIC, PARALYMPIC HYUNDAI PAVILION
HYUNDAI MOTOR COMPANY / HYDROGEN FUEL CELL VEHICLE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Silver Spike
E01 Launch / Re-launch
HAUNTED M&M’S®
MARS NZ / M&M'S
COLENSO BBDO Auckland NEW ZEALAND
Short List
A11 Consumer Services
REDEFINING DISTANCE
NTT DOCOMO, INC. / NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY
DENTSU INC. Tokyo JAPAN
C02 Live Shows / Concerts / Festivals
REDEFINING DISTANCE
NTT DOCOMO, INC. / NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY
DENTSU INC. Tokyo JAPAN
E01 Launch / Re-launch
ALL NEW JEJU AIR'S FARE SYSTEM
JEJU AIR / JEJU AIR
ADMISSION Seoul SOUTH KOREA
A09 Media / Entertainment
COSPLAY ENCYCLOPEDIA
KODANSHA / ANIMAL ENCYCLOPEDIA "MOVE"
DENTSU INC. Tokyo JAPAN
A05 Automotive
LICENCE TO THRILL
PORSCHE / PORSCHE DRIVING EXPERIENCE
HAVAS SINGAPORE SINGAPORE
A02 Other FMCG
CHANGING HOUSEWORK FROM A JOB TO JOY
PROCTER AND GAMBLE JAPAN KK / JOY(DISHWASHING DETERGENT)
DENTSU INC. Tokyo JAPAN
D04 Digital Installations
SAMSUNG, INSPIRED BY YOU
SAMSUNG ELECTRONICS / SAMSUNG PRODUCTS
CHEIL WORLDWIDE Seoul SOUTH KOREA
D03 Use of Social & Digital Platforms
PROJECT FREE PERIOD
STAYFREE / SANITARY NAPKINS
DDB MUDRA Mumbai INDIA
B01 Use of Ambient Media: Small Scale
PEEKABOO MASK
SEOUL METROPOLITAN GOVERNMENT / PEEKABOO MASK
CHEIL WORLDWIDE Seoul SOUTH KOREA
A11 Consumer Services
SAY IT TIKA
VODAFONE NEW ZEALAND / BRAND
FCB NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
F02 Low Budget / High Impact Campaign
RECRUITING RICE ATOTORIMUSUKO
KUROHONE RICE FARMING ASSOCIATION / KUROHONE RICE
DENTSU INC. Tokyo JAPAN
C03 Exhibitions / Installations
PETAL PAINT
JAT HOLDINGS (PVT) LTD., / PAINTS
LEO BURNETT Colombo SRI LANKA
F01 Integrated Campaign led by Brand Experience & Activation
PETAL PAINT
JAT HOLDINGS (PVT) LTD., / PAINTS
LEO BURNETT Colombo SRI LANKA
Short List
C01 Guerrilla Marketing & Stunts
PROPILOT HOTEL
NISSAN MOTOR CO.,LTD. / PROPILOT
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
C02 Live Shows / Concerts / Festivals
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
B02 Use of Ambient Media: Large Scale
MCDELIVERY PIN
MCDONALD'S PHILIPPINES / MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES
D01 Touchpoint Technology & Tech-led Brand Experience
MCDELIVERY PIN
MCDONALD'S PHILIPPINES / MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES
D02 Use of Mobile & Devices
PREDICT TO PREVENT
SAMSUNG / DEPRESSION AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND
A12 Corporate Social Responsibility (CSR) / Corporate Image
THE UNIVERSAL LANGUAGE OF PAIN
MERCEDES-BENZ (THAILAND) ,THAIHEALTH / MERCEDES-BENZ SPRINTER
BBDO BANGKOK THAILAND
Short List
B04 Use of Print or Outdoor
FIGHT FOR TERRITORY
LION / STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
A04 Consumer Durables
STEAL PROPERE
ADIDAS JAPAN K.K. / PROPHERE
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Short List
A13 Not-for-profit / Charity / Government
CHATBOOKS
SINGAPORE BOOK COUNCIL / #BUYSINGLIT 2018 (BUY SINGAPORE LITERATURE MOVEMENT)
DDB SINGAPORE SINGAPORE
C05 Customer Retail / In-Store Experience
CPROBIC
VIRGIN ACTIVE, THAILAND / FITNESS CLASS
BBDO BANGKOK THAILAND
A01 Food & Drink
MY STRAW
BINGGRAE BANANA-FLAVORED MILK / BANANA-FLAVORED MILK
INNORED Seoul SOUTH KOREA
Short List
A06 Retail
REFIRE THE CHINESE TRADITION
JD.COM / JD NON-PROFIT ACTIVITY
180 CHINA Beijing CHINA
E02 Sponsorship & Brand Partnership
TIME OF A SONG
TENCENT / TENCENT
J. WALTER THOMPSON Shanghai CHINA
C06 360° Customer Journey
THE SACRED STEP
TENCENT / MONUMENT VALLEY 2
TENCENT Shenzhen CHINA
A08 Leisure
PRUDENTIAL MARINA BAY CARNIVAL
PRUDENTIAL ASSURANCE COMPANY SINGAPORE / PRUDENTIAL MARINA BAY CARNIVAL
PICO ART INTERNATIONAL Singapore SINGAPORE
A03 Healthcare
PAY BY PLAY
BANG LAMUNG HOME FOR BOYS / BANG LAMUNG HOME FOR BOYS
LEO BURNETT Bangkok THAILAND
C04 Competitions & Promotional Games
HBL CAPSULE TOY MACHINE
NIKE TAIWAN / HBL FAN GEAR-UP
+ING INTERACTIVE Taipei City CHINESE TAIPEI
A07 Travel
THE BLIND FAITH UPGRADE
HOTEL RAMADA / THE BLIND FAITH UPGRADE
ISOBAR Gurgaon INDIA
A08 Leisure
THE MEETUP TICKET
TOKYO TOWER / TOKYO TOWER TOP DECK TOUR
DENTSU INC. Tokyo JAPAN
A07 Travel
PALAU PLEDGE
PALAU LEGACY PROJECT / PALAU PLEDGE
HOST/HAVAS Sydney AUSTRALIA
Gold Spike
C04 Competitions & Promotional Games
THE ERROR RIDDEN AD
SPECSAVERS / SPECSAVERS EYE TEST
CUMMINS & PARTNERS Melbourne AUSTRALIA
Short List
C05 Customer Retail / In-Store Experience
7-DAY INSURANCE
SHELL THAILAND / SHELL HELIX
J. WALTER THOMPSON BANGKOK THAILAND
C06 360° Customer Journey
MON PARIS COUTURE EXPERIENCE
L'OREAL / YSL BEAUTÉ - MON PARIS COUTURE
MINDSHARE Hong Kong HONG KONG
A03 Healthcare
WASHABLE BOOK
ANGFA / SAVE SOAP PROJECT (CSR)
McCANN TOKYO JAPAN
B04 Use of Print or Outdoor
WASHABLE BOOK
ANGFA / SAVE SOAP PROJECT (CSR)
McCANN TOKYO JAPAN
A05 Automotive
VOLVO LIGHTNING POWERED BILLBOARD
VOLVO / VOLVO CAR S90 T8 PLUG-IN HYBRID
GREYNJ UNITED Bangkok THAILAND
A11 Consumer Services
TIME OF A SONG
TENCENT / TENCENT
J. WALTER THOMPSON Shanghai CHINA
A01 Food & Drink
MIMIC ICE CREAM
SONY MUSIC ENTERTAINMENT INC. / TAKESHITA SEIKA CO,LTD / MIMIC ICE CREAM"DO NOT EAT"
DENTSU INC. Tokyo JAPAN
Short List