PAY BY PLAY

TitlePAY BY PLAY
ClientBANG LAMUNG HOME FOR BOYS
Product / ServiceBANG LAMUNG HOME FOR BOYS
CategoryA03. Healthcare
EntrantLEO BURNETT Bangkok, THAILAND
Idea Creation LEO BURNETT Bangkok, THAILAND
Media Placement MSL Bangkok, THAILAND
PR MSL Bangkok, THAILAND
Production CHUBCHEEVIT Bangkok, THAILAND
Additional Company BANG LAMUNG HOME FOR BOYS Chonburi, THAILAND

The Campaign

Pay By Play The initiative guest house in the orphanages home by the sea which will make people come to spend their time to play with the kids.

The Brief

USD 0 PR & Media investment +1,059,361 online engagement +40,000,000 impressions + USD 7+ Million in earn media.

Creative Execution

We renovated an old house by the sea into a comfortable guest house next to orphanages home where people could book a room online to stay without paying any money, the only condition asked from the guests was to spend time to play with the orphanage children based on their talent or ability to expose children to new passionate interests.

Describe the success of the promotion with both client and consumer including some quantifiable results

USD 0 PR & Media investment +1,059,361 online engagement +40,000,000 impressions + USD 7+ Million in earn media. Ultimately, the children are showing positive signs of happiness and look forward with excitement to their next guest.

Explain why the method of promotion was most relevant to the product or service

Drive awareness and inspire people to join the activity with orphans at Baan Banglamung.

Attract people to make a good use of their skills and their knowledge. Then pass forward to orphan by playing with them. Activity can be the crucial factor to uplift orphan’s development emotionally.

Credits

Name Company Position
Sompat Trisadikun The Leo Burnett Group Thailand Chief Creative Officer
Ariyawat Juntaratip The Leo Burnett Group Thailand Executive Creative Director
Sarut Yungcharoen The Leo Burnett Group Thailand Creative Director
Sompat Trisadikun The Leo Burnett Group Thailand Chief Creative Officer
Ariyawat Juntaratip The Leo Burnett Group Thailand Executive Creative Director
Sarut Yungcharoen The Leo Burnett Group Thailand Creative Director
Nararut Opasprayoon The Leo Burnett Group Thailand Art Director
Kittinat Prasomsap The Leo Burnett Group Thailand Copywriter
Parinyaporn Srangsomwong The Leo Burnett Group Thailand Group Account Director
Wanrawee Tangsuwan The Leo Burnett Group Thailand Account Executive
Vorasit Turongsomboon The Leo Burnett Group Thailand Head of Public Relations
Patsachon Phomphattaraphan The Leo Burnett Group Thailand PR Account Director
Ninasreen Matha The Leo Burnett Group Thailand Media Relations
Sarawut Lertkittipaporn The Leo Burnett Group Thailand Agency Producer
Supameth Artwichai The Leo Burnett Group Thailand Editor
Chub Nokkaew Chubcheevit Studio Bangkok Director
Sukij Pongpisuth Chubcheevit Studio Bangkok Producer
Praka Wangkaew Chubcheevit Studio Bangkok DOP
Amnaj Plangklang Chubcheevit Studio Bangkok DOP