KFC DELIVERY – KIRI YOUR PERSONAL AI BARISTA

TitleKFC DELIVERY – KIRI YOUR PERSONAL AI BARISTA
ClientKFC
Product / ServiceKFC DELIVERY COFFEE
CategoryD02. Use of Mobile & Devices
EntrantISOBAR CHINA GROUP Shanghai, CHINA
Idea Creation ISOBAR CHINA GROUP Shanghai, CHINA
Production ISOBAR CHINA GROUP Shanghai, CHINA

The Campaign

As AI assisted service becomes a new trend with voice surface as its hub, KFC Delivery, as a pioneer of online ordering platforms, brings humanized voice chatbot named Kiri to create an artificial intelligence ordering system, makes online ordering more fun.

The Brief

Two million RMB on AI system development. No paid media cost as Kiri is launched and promoted on KFC Delivery Official Platform.

Creative Execution

Based on Social APP WeChat Mini Program, the AI voice ordering system named Kiri is a chatbot programmed with the application of UNIT NLP technology and big data in order to engage with consumers. It recognizes user’s input and answers accordingly. Integrated with Knowledge Graphs, the chatbot is also endowed with human personality who has a fine sense of humor while chatting and interacting with customers. First, users can start the conversation with Kiri by selecting it from the menu on KFC’s WeChat Official Account. Second, users will get a customized image-text welcome based on the day and time Kiri is activated. Third, click the menu to see details about the products provided by Kiri. Lastly, while Choosing sizes and flavors, users are also receiving messages from Kiri such as pretty images or funny texts, which adds more human elements and fun to online ordering.

Describe the success of the promotion with both client and consumer including some quantifiable results

After the campaign launched, KFC Delivery social account has increased its fans by 10% every week. Fans’ activity and interaction has been enhanced 46%.

Explain why the method of promotion was most relevant to the product or service

KFC Delivery sends you Kiri, your personal artificial intelligence barista. Based on WeChat Mini Program, the AI voice ordering system named Kiri orders coffee for you over chats, enables you to pay online. The application of UNIT NLP technology combined with big data adds a human element to an easier innovative ordering experience. Online ordering is getting more fun, as KFC brings AI to your world.

Artificial intelligence technology has been penetrating into our lives in this fast-changing mobile internet world, while AI users especially the young digital generation aged from 18 to 35 are expecting more personalized and diversified experience full of creativity, which they are willing to share with others.

Credits

Name Company Position
Chris Chen Isobar China Group Chief Creative Officer
Jianhao Chen Isobar China Group CTO
Kenneth Hsieh Isobar China Group Senior Creative Director
Cindy Lee Isobar China Group Deputy General Manager
Iris Kao Isobar China Group Group Account Director
Elle Sun Isobar China Group Account Manager
Eva Lin Isobar China Group Senior Strategy Director
Matt Ma Isobar China Group Senior Art Director
Sasa Zhang Isobar China Group Associate Creative Director
Qian Li Isobar China Group Data R&D Manager
Geng Lei Isobar China Group Data R&D Vice-Director
Hongchao Hao Isobar China Group Senior Python R&D
LiangLiang Sun Isobar China Group Senior Python R&D
Hao Wu Isobar China Group Python R&D
Yaonan Chen Isobar China Group Project Director
Xue Jiang Isobar China Group Project Manager
Alvin Huang Isobar China Group Chief Executive Officer
Iris Han Yum China Marketing Manager
Links
Supporting Webpage