SCOOP TO KILL

TitleSCOOP TO KILL
ClientTHAI HEALTH PROMOTION FOUNDATION
Product / ServiceTHAI HEALTH PROMOTION FOUNDATION
CategoryA03. Healthcare
EntrantLEO BURNETT Bangkok, THAILAND
Idea Creation LEO BURNETT Bangkok, THAILAND
Production CHUBCHEEVIT Bangkok, THAILAND
Additional Company THAI HEALTH PROMOTION FOUNDATION Bangkok, THAILAND

The Campaign

To helps people to eliminate mosquitos we came up with an effective solution to eliminate mosquitos. Scoop to kill, the Sand Abate installation was created to encourage people scoop the sand to eliminate mosquito larvaes before they grow and became threat.

The Brief

USD 30,000

Creative Execution

Scoop to Kill The Abate sand sculpture installation was created to encourage people to scoop the sand and use it to eliminate mosquito larvaes before they grow up and become a threat to people. With the colllaboration from various parties, Abate sand has been dispatched though out all 77 provinces in Thailand.

Describe the success of the promotion with both client and consumer including some quantifiable results

Large amounts of sand are continuously being distributed nationwide. Patients with Dengue have decreased 18% from the previous year.

Explain why the method of promotion was most relevant to the product or service

Scoop to Kill is a campaign of sand sculptures installations made of a special sand called the Abate sand. Through these sculptures, we communicate to Thai people and educate them the fact that mosquito population is a serious issue, which is directly linked to the spread of Dengue fever in Thailand. Furthermore, this campaign encouraged people to scoop some sands from the sculptures to use at their home areas. We received tremendous participation from active citizens and the campaign turned out to be a success.

We strongly believe that strategy is a crucial factor to the success of this campaign. That is why we cooperated with professional sculptors to make beautiful sand sculptures. With the art of sculpting involved in the process, we can grab more attention from the public and increase the impact on the elimination of mosquito larvae. Furthermore, in order to reach out to even more people, and to maximize results from citizens, we decided to install our sand sculptures at the landmark of each and every province in Thailand such as at a famous public park.

Credits

Name Company Position
Sompat Trisadikun The Leo Burnett Group Thailand Chief Creative Officer
Chanyutt Boonyagate The Leo Burnett Group Thailand Executive Creative Director
Skon Khanawuthikarn The Leo Burnett Group Thailand Creative Group Head
Juthamas Udomlapsakul The Leo Burnett Group Thailand Art Director
Sompat Trisadikun The Leo Burnett Group Thailand Chief Creative Officer
Jakkaphong Kirdtongkum The Leo Burnett Group Thailand Copywriter
Panjaporn Kruapanichwong The Leo Burnett Group Thailand Account Director
Sarawut Lertkittipaporn The Leo Burnett Group Thailand Agency Producer
Chub Nokkaew Chubcheevit Studio Bangkok Director
Sukij Pongpisuth Chubcheevit Studio Bangkok Production Producer
Prakan Wangkaew Chubcheevit Studio Bangkok Photographer
Prakan Wangkaew Chubcheevit Studio Bangkok Editor