| Title | GREENWICH "GBOX PIZZA BOX MULTIPLAYER CONSOLE" |
| Brand | FRESH N' FAMOUS INC. - GREENWICH |
| Product / Service | GREENWICH PIZZA |
| Category | D01. Touchpoint Technology & Tech-led Brand Experience |
| Entrant | NUWORKS INTERACTIVE LABS, INC. Pasig, THE PHILIPPINES |
| Idea Creation | NUWORKS INTERACTIVE LABS, INC. Pasig, THE PHILIPPINES |
| PR | NUWORKS INTERACTIVE LABS, INC. Pasig, THE PHILIPPINES |
| Production | NUWORKS INTERACTIVE LABS, INC. Pasig, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Joey David Tiempo | NuWorks Interactive Labs, Inc. | Executive Creative Director |
| Ryan Rubillar | NuWorks Interactive Labs, Inc. | Creative Director |
| Vandy Pesarillo | NuWorks Interactive Labs, Inc. | Creative Director |
| Nolan Fabular | NuWorks Interactive Labs, Inc. | Creative Director |
| Mark Lavin | NuWorks Interactive Labs, Inc. | Associate Creative Director |
| Pauline Ty | NuWorks Interactive Labs, Inc. | Associate Creative Director |
| Terence Eduarte | NuWorks Interactive Labs, Inc. | Associate Creative Director |
| Mica dela Rosa | NuWorks Interactive Labs, Inc. | Copywriter |
| Gab Hernandez | NuWorks Interactive Labs, Inc. | Graphic Designer |
| Patricia Bautista | NuWorks Interactive Labs, Inc. | Client Services Director |
| Nika Ojeda | NuWorks Interactive Labs, Inc. | Account Supervisor |
| Hannah Sulit | NuWorks Interactive Labs, Inc. | Account Executive |
| Jeff Saez | NuWorks Interactive Labs, Inc. | Chairman & President |
| Tomas de Leon III | NuWorks Interactive Labs, Inc. | Director of Operations |
| Michel Hil Ng | NuWorks Interactive Labs, Inc. | Director of Technology |
| Kenneth Llave | NuWorks Interactive Labs, Inc. | Associate Business Unit Manager |
| Clyde Narte | NuWorks Interactive Labs, Inc. | Graphic Designer |
| Patricia Tan | NuWorks Interactive Labs, Inc. | Graphic Designer |
| Alexis Asual | NuWorks Interactive Labs, Inc. | Interactive Developer |
| Gianco Ante | NuWorks Interactive Labs, Inc. | Sound Design |
| Jordan Jacinto | NuWorks Interactive Labs, Inc. | Lead Animation (Game Animation) / Editor |
| Anton Da Rocha | NuWorks Interactive Labs, Inc. | Editor |
| Blanche Llanes | NuWorks Interactive Labs, Inc. | Editor |
| Robert Valdellon | NuWorks Interactive Labs, Inc. | Editor |
| Melody Santos | NuWorks Interactive Labs, Inc. | Editor |
| Ella Fucanan | NuWorks Interactive Labs, Inc. | Corporate Communications Officer |
| John Paul Sanchez | NuWorks Interactive Labs, Inc. | Corporate Communications Executive |
Greenwich Pizza decided to change the game by giving young Filipinos a new reason to love pizza on World Pizza Day, with the help of an item they can’t live without, their mobile phone.
Overall Budget: Php 500,000 (USD 9,400) Breakdown: - R&D and Development: Php 350,000 (USD 6,600) - Box Production: Php 150,000 (USD 2,800) Paid Media: 0 - PR Seeding: No costs
Using Bluetooth technology, the Gbox automatically links to a mobile phone that transforms it into a console. To match the box, we’ve created three addicting mobile games that can be played by a group of four and downloaded on google play. The more games the friends played, the more pizza slices consumed!
The Greenwich Gbox drew crowds during its launch at the World Pizza Day giving these Filipino kids another reason to love their favorite Greenwich pizza. Number of people who lined up for Gbox: 5,000 + Minutes of gameplay: 3, 840 + Number of pizzas scored: 21, 760 + The Greenwich Gbox will soon be available for delivery, along with new games to play with friends. Who would have thought that a simple pizza box can be a game changer? G?
The Greenwich GBox transformed how our young tech-savvy customers consume pizza and brought back the fun of sharing a box of pizza with friends. In this age of new experiences, the GBox underscores the role of technology in deepening brand interaction with its audience. And most importantly, it differentiated Greenwich Pizza among its competitors during its launch on World Pizza Day.
Young Filipinos are huge mobile gamers. In gaming lingo, ‘G’ means Game. ‘G’ also happens to be the Greenwich logo. By infusing the Filipino kids’ love for mobile gaming into their pizza experience, we’ve invented the Greenwich Gbox: the first ever pizza box multiplayer game console.