| Title | PAY BY PLAY |
| Brand | BANG LAMUNG HOME FOR BOYS |
| Product / Service | BANG LAMUNG HOME FOR BOYS |
| Category | A03. Healthcare |
| Entrant | LEO BURNETT Bangkok, THAILAND |
| Idea Creation | LEO BURNETT Bangkok, THAILAND |
| Media Placement | MSL Bangkok, THAILAND |
| PR | MSL Bangkok, THAILAND |
| Production | CHUBCHEEVIT Bangkok, THAILAND |
| Additional Company | BANG LAMUNG HOME FOR BOYS Chonburi, THAILAND |
| Name | Company | Position |
|---|---|---|
| Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
| Ariyawat Juntaratip | The Leo Burnett Group Thailand | Executive Creative Director |
| Sarut Yungcharoen | The Leo Burnett Group Thailand | Creative Director |
| Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
| Ariyawat Juntaratip | The Leo Burnett Group Thailand | Executive Creative Director |
| Sarut Yungcharoen | The Leo Burnett Group Thailand | Creative Director |
| Nararut Opasprayoon | The Leo Burnett Group Thailand | Art Director |
| Kittinat Prasomsap | The Leo Burnett Group Thailand | Copywriter |
| Parinyaporn Srangsomwong | The Leo Burnett Group Thailand | Group Account Director |
| Wanrawee Tangsuwan | The Leo Burnett Group Thailand | Account Executive |
| Vorasit Turongsomboon | The Leo Burnett Group Thailand | Head of Public Relations |
| Patsachon Phomphattaraphan | The Leo Burnett Group Thailand | PR Account Director |
| Ninasreen Matha | The Leo Burnett Group Thailand | Media Relations |
| Sarawut Lertkittipaporn | The Leo Burnett Group Thailand | Agency Producer |
| Supameth Artwichai | The Leo Burnett Group Thailand | Editor |
| Chub Nokkaew | Chubcheevit Studio Bangkok | Director |
| Sukij Pongpisuth | Chubcheevit Studio Bangkok | Producer |
| Praka Wangkaew | Chubcheevit Studio Bangkok | DOP |
| Amnaj Plangklang | Chubcheevit Studio Bangkok | DOP |
Pay By Play The initiative guest house in the orphanages home by the sea which will make people come to spend their time to play with the kids.
USD 0 PR & Media investment +1,059,361 online engagement +40,000,000 impressions + USD 7+ Million in earn media.
We renovated an old house by the sea into a comfortable guest house next to orphanages home where people could book a room online to stay without paying any money, the only condition asked from the guests was to spend time to play with the orphanage children based on their talent or ability to expose children to new passionate interests.
USD 0 PR & Media investment +1,059,361 online engagement +40,000,000 impressions + USD 7+ Million in earn media. Ultimately, the children are showing positive signs of happiness and look forward with excitement to their next guest.
Drive awareness and inspire people to join the activity with orphans at Baan Banglamung.
Attract people to make a good use of their skills and their knowledge. Then pass forward to orphan by playing with them. Activity can be the crucial factor to uplift orphan’s development emotionally.