Title Brand Product / Service Entrant Company Location Award
C05 Customer Retail / In-Store Experience
THE LOWLIGHT PHOTOBOOTH
SAMSUNG / SAMSUNG GALAXY S9|S9+
CHEIL WORLDWIDE Sydney AUSTRALIA
E02 Sponsorship & Brand Partnership
USING A 30 YEAR OLD SPONSORSHIP TO REPOSITION A 130 YEAR OLD COMPANY
QBE / SYDNEY SWANS PARTNERSHIP
QBE Sydney AUSTRALIA
FANCESTRY
OPTUS TELECOMMUNICATION / FANCESTRY
M&C SAATCHI Sydney AUSTRALIA
B01 Use of Ambient Media: Small Scale
SIP SAFE
MONASH UNIVERSITY / SIP SAFE
Y&R ANZ Melbourne AUSTRALIA
A07 Travel
LITTLE CARNIVAL. THE SMALL SHIP THATS BIG ON FUN.
CARNIVAL CRUISE LINE AUSTRALIA / CARNIVAL CRUISES
RED ENGINE Sydney AUSTRALIA
C01 Guerrilla Marketing & Stunts
LITTLE CARNIVAL. THE SMALL SHIP THATS BIG ON FUN.
CARNIVAL CRUISE LINE AUSTRALIA / CARNIVAL CRUISES
RED ENGINE Sydney AUSTRALIA
A01 Food & Drink
CRACKER BARREL CATCH UP - SWAPPING SMARTPHONES FOR SMART CONVERSATIONS
WARRNAMBOOL CHEESE & BUTTER / CRACKER BARREL VINTAGE CHEDDAR
HAVAS AUSTRALIA Melbourne AUSTRALIA
D03 Use of Social & Digital Platforms
CRACKER BARREL CATCH UP - SWAPPING SMARTPHONES FOR SMART CONVERSATIONS
WARRNAMBOOL CHEESE & BUTTER / CRACKER BARREL VINTAGE CHEDDAR
HAVAS AUSTRALIA Melbourne AUSTRALIA
E01 Launch / Re-launch
XBOX STAY N' PLAY
MICROSOFT / XBOX ONE X
OPR AGENCY Sydney AUSTRALIA
C01 Guerrilla Marketing & Stunts
VIRTUAL EQUALITY
QUEERAZ / MARRIAGE EQUALITY
J. WALTER THOMPSON Sydney AUSTRALIA
E02 Sponsorship & Brand Partnership
CLOSE MATTERS
P&G / GILLETTE
HAVAS MEDIA Sydney AUSTRALIA
BLUIE
THE STAR / BLUIE
BASHFUL Sydney AUSTRALIA
TAP FOR YOUR TOWN
MASTERCARD / CONTACTLESS PAYMENT
McCANN SYDNEY AUSTRALIA
D02 Use of Mobile & Devices
CAT CRITIC - GIVING CATS A VOICE
FRISKIES / CAT FOOD
McCANN SYDNEY AUSTRALIA
E02 Sponsorship & Brand Partnership
BRINGING THE BEACH COURTSIDE - MASTERCARD AUSTRALIAN OPEN 2018
MASTERCARD / AUSTRALIAN OPEN
MASTERCARD Sydney AUSTRALIA
A05 Automotive
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
D01 Touchpoint Technology & Tech-led Brand Experience
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA
B02 Use of Ambient Media: Large Scale
INCONVENIENCE STORES
SWANN INSURANCE / MOTORCYCLE INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
A07 Travel
PALAU PLEDGE
PALAU LEGACY PROJECT / PALAU PLEDGE
HOST/HAVAS Sydney AUSTRALIA
Gold Spike
E01 Launch / Re-launch
PALAU PLEDGE
PALAU LEGACY PROJECT / PALAU PLEDGE
HOST/HAVAS Sydney AUSTRALIA
Silver Spike
A09 Media / Entertainment
VR DIGITAL PUPPETRY
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA
D01 Touchpoint Technology & Tech-led Brand Experience
VR DIGITAL PUPPETRY
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA
C06 360° Customer Journey
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA / GOULBURN VALLEY FRUIT
SPC ARDMONA Melbourne AUSTRALIA
Short List
F01 Integrated Campaign led by Brand Experience & Activation
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA / GOULBURN VALLEY FRUIT
SPC ARDMONA Melbourne AUSTRALIA
Short List
A06 Retail
MASH UP
BONDS / YOUTH WOMENS UNDERWEAR
HANNES AUSTRALIA (BONDS) Melbourne AUSTRALIA
D01 Touchpoint Technology & Tech-led Brand Experience
MASH UP
BONDS / YOUTH WOMENS UNDERWEAR
HANNES AUSTRALIA (BONDS) Melbourne AUSTRALIA
A03 Healthcare
THE ERROR RIDDEN AD
SPECSAVERS / SPECSAVERS EYE TEST
CUMMINS & PARTNERS Melbourne AUSTRALIA
B03 Use of Broadcast
THE ERROR RIDDEN AD
SPECSAVERS / SPECSAVERS EYE TEST
CUMMINS & PARTNERS Melbourne AUSTRALIA
C04 Competitions & Promotional Games
THE ERROR RIDDEN AD
SPECSAVERS / SPECSAVERS EYE TEST
CUMMINS & PARTNERS Melbourne AUSTRALIA
Short List
C03 Exhibitions / Installations
SAMSUNG'S EMOJI FACELIFT
SAMSUNG / GALAXY S9 AND S9+
LEO BURNETT SYDNEY AUSTRALIA
D02 Use of Mobile & Devices
SAMSUNG'S EMOJI FACELIFT
SAMSUNG / GALAXY S9 AND S9+
LEO BURNETT SYDNEY AUSTRALIA
B02 Use of Ambient Media: Large Scale
SAMSUNG'S EMOJI FACELIFT
SAMSUNG / GALAXY S9 AND S9+
LEO BURNETT SYDNEY AUSTRALIA
A01 Food & Drink
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA / GOULBURN VALLEY FRUIT
SPC ARDMONA Melbourne AUSTRALIA
E01 Launch / Re-launch
WINDERMERE
COUNTRY GARDEN AUSTRALIA / LAND DEVELOPMENT
COUNTRY GARDEN AUSTRALIA Melbourne AUSTRALIA
A13 Not-for-profit / Charity / Government
NIGHTLIGHT PROJECT
RONALD MCDONALD HOUSE CHARITY / AIRBNB
VML Sydney AUSTRALIA
A07 Travel
AIR ASIA HOT HEADS
AIR ASIA / AIR ASIA
VICE Melbourne AUSTRALIA
D01 Touchpoint Technology & Tech-led Brand Experience
PEPSODENT GERMINATOR VR EXPERIENCE MARKETING
UNILEVER BANGLADESH / PEPSODENT GERMICHECK
SINGULARITY LIMITED Dhaka BANGLADESH
A08 Leisure
UBISOFT CHINAJOY LIVE SHOW
UBISOFT CHINA / UBISOFT GAMING
FREEMANXP Shanghai CHINA
C02 Live Shows / Concerts / Festivals
UBISOFT CHINAJOY LIVE SHOW
UBISOFT CHINA / UBISOFT GAMING
FREEMANXP Shanghai CHINA
A03 Healthcare
THE ONE WHO HURT YOU THE MOST IS THE ONE YOU LOVE MOST
BY-HEALTH JIAN SHI JIA / HUCKLEBERRY LUTEIN ESTER AND BETA-CAROTENE SOFT CAPSULE
GUANGZHOU JIAYI ADVETISING CO.,LTD. CHINA
C04 Competitions & Promotional Games
INSPIRING FAMILIES TO LIVE HEALTHIER AND FULLER LIVES
ABBOTT CHINA / ABBOTT
COMMUNNECTION Shanghai CHINA
F01 Integrated Campaign led by Brand Experience & Activation
LYCRA MOVES YOU
INVISTA / LYCRA
GOLIN Shanghai CHINA
C03 Exhibitions / Installations
5RAMS
NESTLE / 5RAMS
OGILVY BEIJING CHINA
E01 Launch / Re-launch
CHENGZHEN
NESTLE / CHENGZHEN
OGILVY BEIJING CHINA
D03 Use of Social & Digital Platforms
CATWALK COLLISION
VOLKSWAGEN CHINA / VW TECHNOLOGY
PROXIMITY CHINA Beijing CHINA
C01 Guerrilla Marketing & Stunts
LYCRA MOVES YOU
INVISTA / LYCRA
GOLIN Shanghai CHINA
C05 Customer Retail / In-Store Experience
LYCRA MOVES YOU
INVISTA / LYCRA
GOLIN Shanghai CHINA
A12 Corporate Social Responsibility (CSR) / Corporate Image
ALIBABA - CROPS DREAM
ALIBABA GROUP / RURAL E-COMMERCE PLATFORM
FRED & FARID SHANGHAI CHINA
Short List
F02 Low Budget / High Impact Campaign
ELEME - EDIBLE CHOPSTICKS
ALIBABA GROUP / EDIBLE CHOPSTICKS
FRED & FARID SHANGHAI CHINA
A12 Corporate Social Responsibility (CSR) / Corporate Image
XIAMI DISC - TOXIC RECORDS
XIAMI DISC / VINYLS
FRED & FARID SHANGHAI CHINA