Title Brand Product / Service Entrant Company Location Award
F01 Integrated Campaign led by Brand Experience & Activation
MCDONALD'S, 'HEY,THIS TABLE HAS A STORY’
MCDONALD'S / MCDONALD'S TABLE
@COMM Shanghai CHINA
E02 Sponsorship & Brand Partnership
HBL CAPSULE TOY MACHINE
NIKE TAIWAN / HBL FAN GEAR-UP
+ING INTERACTIVE Taipei City CHINESE TAIPEI
C04 Competitions & Promotional Games
HBL CAPSULE TOY MACHINE
NIKE TAIWAN / HBL FAN GEAR-UP
+ING INTERACTIVE Taipei City CHINESE TAIPEI
C05 Customer Retail / In-Store Experience
NIKE TRIAL ZONE
NIKE / NIKE BASKETBALL
+ING INTERACTIVE Taipei City CHINESE TAIPEI
E01 Launch / Re-launch
WASO THE COS"VEGE"TIC STORE
SHISEIDO / WASO
1-10DESIGN Kyoto JAPAN
C03 Exhibitions / Installations
SPARSH VINAYAK
TATA NX / NATURAL SWEETENER
121 EXPERIENCE INTEGRATED MARKETING Mumbai INDIA
B02 Use of Ambient Media: Large Scale
SPARSH VINAYAK
TATA NX / NATURAL SWEETENER
121 EXPERIENCE INTEGRATED MARKETING Mumbai INDIA
A06 Retail
REFIRE THE CHINESE TRADITION
JD.COM / JD NON-PROFIT ACTIVITY
180 CHINA Beijing CHINA
A12 Corporate Social Responsibility (CSR) / Corporate Image
BUILD STATION
HYUNDAI MOTOR COMPANY / PUBLIC SERVICE
2STORY SEOUL SOUTH KOREA
C03 Exhibitions / Installations
BUILD STATION
HYUNDAI MOTOR COMPANY / PUBLIC SERVICE
2STORY SEOUL SOUTH KOREA
D01 Touchpoint Technology & Tech-led Brand Experience
BONS-AI
TDK / CORPORATE
ADK Tokyo JAPAN
A13 Not-for-profit / Charity / Government
FUTURE CUISINE RESTAURANT IBUKI
JAXA (JAPAN AEROSPACE EXPLORATION AGENCY) / ARTIFICIAL SATELLITE 'IBUKI'
ADK Tokyo JAPAN
A11 Consumer Services
TOUCH & BLOOM
VISA / VISA CONTACTLESS PAYMENT
ADK Tokyo JAPAN
B02 Use of Ambient Media: Large Scale
TOUCH & BLOOM
VISA / VISA CONTACTLESS PAYMENT
ADK Tokyo JAPAN
C03 Exhibitions / Installations
TOUCH & BLOOM
VISA / VISA CONTACTLESS PAYMENT
ADK Tokyo JAPAN
A03 Healthcare
EYES OF THE FUTURE
ROHTO PHARMACEUTICAL / EYE-DROPS
ADK Tokyo JAPAN
C03 Exhibitions / Installations
EYES OF THE FUTURE
ROHTO PHARMACEUTICAL / EYE-DROPS
ADK Tokyo JAPAN
ARF!-ITECTURE ~CREATIVE CONSTRUCTION ART~
TOKYO MIDTOWN MANAGEMENT CO., LTD. / ART MONUMENT, PROMOTIONAL ITEM AND EVENT FOR A NEW YEAR
ADK Tokyo JAPAN
F02 Low Budget / High Impact Campaign
ARF!-ITECTURE ~CREATIVE CONSTRUCTION ART~
TOKYO MIDTOWN MANAGEMENT CO., LTD. / ART MONUMENT, PROMOTIONAL ITEM AND EVENT FOR A NEW YEAR
ADK Tokyo JAPAN
FUTURE CUISINE RESTAURANT IBUKI
JAXA (JAPAN AEROSPACE EXPLORATION AGENCY) / ARTIFICIAL SATELLITE 'IBUKI'
ADK Tokyo JAPAN
C05 Customer Retail / In-Store Experience
RHYTHM OF LOVE WALL
7-ELEVEN TAIWAN / CSR
ADK TAIWAN Taipei City CHINESE TAIPEI
Short List
B02 Use of Ambient Media: Large Scale
RHYTHM OF LOVE WALL
7-ELEVEN TAIWAN / CSR
ADK TAIWAN Taipei City CHINESE TAIPEI
E01 Launch / Re-launch
ALL NEW JEJU AIR'S FARE SYSTEM
JEJU AIR / JEJU AIR
ADMISSION Seoul SOUTH KOREA
A07 Travel
ALL NEW JEJU AIR'S FARE SYSTEM
JEJU AIR / JEJU AIR
ADMISSION Seoul SOUTH KOREA
A04 Consumer Durables
THE ANTI-PERFECT COLLECTION
DIESEL / FASHION
AMBER CHINA Shanghai CHINA
C03 Exhibitions / Installations
AUDI MR EXPERIENCE
AUDI KOREA / AUDI KOREA
AUDI KOREA Seoul SOUTH KOREA
E02 Sponsorship & Brand Partnership
BLUIE
THE STAR / BLUIE
BASHFUL Sydney AUSTRALIA
A11 Consumer Services
KHAN BANK SIGNATURE
KHAN BANK / KHAN BANK SIGNATURE CARD
BAT SOLUTION PARTNERS Ulaanbaatar MONGOLIA
A12 Corporate Social Responsibility (CSR) / Corporate Image
CPROBIC
VIRGIN ACTIVE, THAILAND / FITNESS CLASS
BBDO BANGKOK THAILAND
C05 Customer Retail / In-Store Experience
CPROBIC
VIRGIN ACTIVE, THAILAND / FITNESS CLASS
BBDO BANGKOK THAILAND
D01 Touchpoint Technology & Tech-led Brand Experience
PREDICT TO PREVENT
SAMSUNG / DEPRESSION AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND
D02 Use of Mobile & Devices
PREDICT TO PREVENT
SAMSUNG / DEPRESSION AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND
A12 Corporate Social Responsibility (CSR) / Corporate Image
THE UNIVERSAL LANGUAGE OF PAIN
MERCEDES-BENZ (THAILAND) ,THAIHEALTH / MERCEDES-BENZ SPRINTER
BBDO BANGKOK THAILAND
Short List
E02 Sponsorship & Brand Partnership
MY TIME
VIVO / SMART PHONE
BBDO HONG KONG HONG KONG
A01 Food & Drink
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA / MIRINDA
BBDO INDIA Gurgaon INDIA
B01 Use of Ambient Media: Small Scale
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA / MIRINDA
BBDO INDIA Gurgaon INDIA
F01 Integrated Campaign led by Brand Experience & Activation
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA / MIRINDA
BBDO INDIA Gurgaon INDIA
A02 Other FMCG
#SHARETHELOAD COLOURING BOOK
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
B01 Use of Ambient Media: Small Scale
#SHARETHELOAD COLOURING BOOK
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
E02 Sponsorship & Brand Partnership
#SHARETHELOAD COLOURING BOOK
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
A13 Not-for-profit / Charity / Government
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
B02 Use of Ambient Media: Large Scale
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
C01 Guerrilla Marketing & Stunts
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
E01 Launch / Re-launch
M ART M'S
MARS JAPAN / M&M’S®
BBDO JAPAN Tokyo JAPAN
C02 Live Shows / Concerts / Festivals
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
F02 Low Budget / High Impact Campaign
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
C01 Guerrilla Marketing & Stunts
THE IKEA HUMAN CATALOGUE
IKEA / IKEA CATALOGUE
BBH Singapore SINGAPORE
Bronze Spike
A01 Food & Drink
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
Bronze Spike
B01 Use of Ambient Media: Small Scale
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
Short List
C05 Customer Retail / In-Store Experience
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
Bronze Spike