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Title Brand Product / Service Entrant Company Location Award
A01 Food & Drink
AKUMA KIMURA
NISSIN FOODS HOLDINGS CO., LTD. / AKUMA KIMURA 		DENTSU INC. Tokyo JAPAN
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE 		BEACON/LEO BURNETT Tokyo JAPAN
Bronze Spike
MY STRAW
BINGGRAE BANANA-FLAVORED MILK / BANANA-FLAVORED MILK 		INNORED Seoul SOUTH KOREA
Short List
THE DIABLO FOOD
MERCIAN CORPORATION / CASILLERO DEL DIABLO 		DENTSU ISOBAR Tokyo JAPAN
THE OFFICIAL CAPSULE COLLECTION
THAIBEV / CHANG BEER 		IRIS SINGAPORE SINGAPORE
TASTE THE WINTER OLYMPICS
COCA-COLA / COCA-COLA, COCA-COLA ZERO 		McCANN SEOUL SOUTH KOREA
CRACKER BARREL CATCH UP - SWAPPING SMARTPHONES FOR SMART CONVERSATIONS
WARRNAMBOOL CHEESE & BUTTER / CRACKER BARREL VINTAGE CHEDDAR 		HAVAS AUSTRALIA Melbourne AUSTRALIA
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA / GOULBURN VALLEY FRUIT 		SPC ARDMONA Melbourne AUSTRALIA
KWENTONG JOLLIBEE: CELEBRATING BRAND LOVE THROUGH COMPELLING DIGITAL STORYTELLIN
JOLLIBEE FOODS CORPORATION / JOLLIBEE 		JOLLIBEE FOODS CORPORATION Pasig City THE PHILIPPINES
KAISI OOLONG TEA- THE TASTE OF HOME
TAIT MARKETING AND DISTRIBUTION CO. / KAISI OOLONG TEA 		EXPLORER INTERNATIONAL LTD. CO. Taipei CHINESE TAIPEI
RECRUITING RICE ATOTORIMUSUKO
KUROHONE RICE FARMING ASSOCIATION / KUROHONE RICE 		DENTSU INC. Tokyo JAPAN
MIMIC ICE CREAM
SONY MUSIC ENTERTAINMENT INC. / TAKESHITA SEIKA CO,LTD / MIMIC ICE CREAM"DO NOT EAT" 		DENTSU INC. Tokyo JAPAN
Short List
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA / MIRINDA 		BBDO INDIA Gurgaon INDIA
PK CARD, A WIN-WIN COLLABORATION BY CONNECTING DATA FROM 2 LEADING BRANDS!
PIZZA HUT, KFC / PK CARD (THE CO-BRANDED MEMBERSHIP APP BY PIZZA HUT AND KFC) 		DENTSU X Taipei CHINESE TAIPEI
SNICKERS AIR
MARS WRIGLEY / SNICKERS 		MEDIACOM Beijing CHINA
PLAY WITH YOUR FOOD
LOTTE / SOH 		DENTSU INC. Tokyo JAPAN
FIGHT FOR TERRITORY
LION / STEINLAGER 		DDB NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
A02 Other FMCG
#SHARETHELOAD COLOURING BOOK
P&G INDIA / ARIEL MATIC 		BBDO INDIA Mumbai INDIA
CLOUD CREAM CONE
NIVEA / CLOUD CLEANSING MOUSSE 		MATCH Shanghai CHINA
GILLETTE BACHELOR OF SHAVING
P&G INDIA / GILLETTE 		MEDIACOM Mumbai INDIA
CHANGING HOUSEWORK FROM A JOB TO JOY
PROCTER AND GAMBLE JAPAN KK / JOY(DISHWASHING DETERGENT) 		DENTSU INC. Tokyo JAPAN
PETAL PAINT
JAT HOLDINGS (PVT) LTD., / PAINTS 		LEO BURNETT Colombo SRI LANKA
Short List
PAMPERS - "BUMS DON'T LIE"
P&G INDIA / PAMPERS INDIA 		MEDIACOM Mumbai INDIA
SELFIESTIX
MARS NZ / PEDIGREE DENTASTIX 		COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
ICE-COLD SHAVING
SCHICK JAPAN K.K. / SCHICK HYDRO5 PREMIUM 		J. WALTER THOMPSON JAPAN Tokyo JAPAN
WHISPERS BREAK SILENCE
P&G / WHISPER 		LEO BURNETT INDIA Mumbai INDIA
MON PARIS COUTURE EXPERIENCE
L'OREAL / YSL BEAUTÉ - MON PARIS COUTURE 		MINDSHARE Hong Kong HONG KONG
A03 Healthcare
PAY BY PLAY
BANG LAMUNG HOME FOR BOYS / BANG LAMUNG HOME FOR BOYS 		LEO BURNETT Bangkok THAILAND
CLARITYNE ALLERGIC FREAK DEPARTMENT
BAYER / CLARITYNE 		PROXIMITY CHINA Shanghai CHINA
EYES OF THE FUTURE
ROHTO PHARMACEUTICAL / EYE-DROPS 		ADK Tokyo JAPAN
THE ONE WHO HURT YOU THE MOST IS THE ONE YOU LOVE MOST
BY-HEALTH JIAN SHI JIA / HUCKLEBERRY LUTEIN ESTER AND BETA-CAROTENE SOFT CAPSULE 		GUANGZHOU JIAYI ADVETISING CO.,LTD. CHINA
NOON ASSEMBLY
KWALITY LTD. / KWALITY MILK 		McCANN INDIA Mumbai INDIA
Short List
LESS SUGAR, MORE FLAVOUR
HEALTH PROMOTION BOARD, SINGAPORE / N/A 		PUBLICIS SINGAPORE SINGAPORE
WASHABLE BOOK
ANGFA / SAVE SOAP PROJECT (CSR) 		McCANN TOKYO JAPAN
SKYN EXTRA LUB - DIVERSIFYING SAFE SEX
LIFESTYLES HEALTHCARE PTE LTD / SKYN EXTRA LUB 		ULTRASUPERNEW JAPAN
THE ERROR RIDDEN AD
SPECSAVERS / SPECSAVERS EYE TEST 		CUMMINS & PARTNERS Melbourne AUSTRALIA
THE UNBRANDED PRESCRIPTION
RECKITT BENCKISER / STREPSILS 		McCANN INDIA Mumbai INDIA
SCOOP TO KILL
THAI HEALTH PROMOTION FOUNDATION / THAI HEALTH PROMOTION FOUNDATION 		LEO BURNETT Bangkok THAILAND
A04 Consumer Durables
100 YEARS OF IDEAS
PANASONIC CORPORATION / BRAND ADVERTISING(100TH ANNIVERSARY ANNOUNCEMENT) 		DENTSU INC. Osaka JAPAN
THE ANTI-PERFECT COLLECTION
DIESEL / FASHION 		AMBER CHINA Shanghai CHINA
BEFORE DEPARTURE TAKE ADVANTAGE OF THE LEFTOVER JPY COINS!
T-ARTS COMPANY,LTD. / GACHA (TOY VENDING MACHINES) 		DENTSU TEC Tokyo JAPAN
GOOGLE HOME DONUT SHOP
GOOGLE / GOOGLE HOME AND GOOGLE HOME MINI 		PMG INTEGRATED COMMUNICATIONS New Delhi INDIA
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION / MAN ON THE CURTAIN 		DENTSU INC. Tokyo JAPAN
STEAL PROPERE
ADIDAS JAPAN K.K. / PROPHERE 		TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Short List
STUDIO 9
SAMSUNG MALAYSIA / SAMSUNG GALAXY S9 		CHEIL WORLDWIDE Kuala Lumpur MALAYSIA
HOTEL HIGHWAY
TWO INC. / SLEEPDAYS 		HAKUHODO KETTLE INC Tokyo JAPAN
A05 Automotive
BMW X2 LAUNCH
BMW CHINA / BMW X2 		JACK MORTON WORLDWIDE Hong Kong HONG KONG
THE NIGHT SHOWROOM
MITSUBISHI MOTORS CORPORATION / ECLIPSE CROSS 		ROBOT COMMUNICATIONS Tokyo JAPAN
THE SCENT OF NATURAL
CHEVROLET / EQUINOX 		McCANN SHANGHAI CHINA
2018 PYEONGCHANG WINTER OLYMPIC, PARALYMPIC HYUNDAI PAVILION
HYUNDAI MOTOR COMPANY / HYDROGEN FUEL CELL VEHICLE 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List