Title Brand Product / Service Entrant Company Location Award
A13 Not-for-profit / Charity / Government
CHATBOOKS
SINGAPORE BOOK COUNCIL / #BUYSINGLIT 2018 (BUY SINGAPORE LITERATURE MOVEMENT)
DDB SINGAPORE SINGAPORE
D03 Use of Social & Digital Platforms
CHATBOOKS
SINGAPORE BOOK COUNCIL / #BUYSINGLIT 2018 (BUY SINGAPORE LITERATURE MOVEMENT)
DDB SINGAPORE SINGAPORE
A11 Consumer Services
3D SELFIE PROJECT
NTT DOCOMO, INC. / 3D SELFIE PROJECT
DENTSU INC. Tokyo JAPAN
C03 Exhibitions / Installations
5RAMS
NESTLE / 5RAMS
OGILVY BEIJING CHINA
B02 Use of Ambient Media: Large Scale
AMAZING DRESSING ROOM
HUNYA FOODS / 77 NOUGAT CHOCOLATE BAR
DENTSU TAIWAN Taipei City CHINESE TAIPEI
C04 Competitions & Promotional Games
INSPIRING FAMILIES TO LIVE HEALTHIER AND FULLER LIVES
ABBOTT CHINA / ABBOTT
COMMUNNECTION Shanghai CHINA
A07 Travel
AIR ASIA HOT HEADS
AIR ASIA / AIR ASIA
VICE Melbourne AUSTRALIA
A13 Not-for-profit / Charity / Government
NIGHTLIGHT PROJECT
RONALD MCDONALD HOUSE CHARITY / AIRBNB
VML Sydney AUSTRALIA
A01 Food & Drink
AKUMA KIMURA
NISSIN FOODS HOLDINGS CO., LTD. / AKUMA KIMURA
DENTSU INC. Tokyo JAPAN
A06 Retail
AMAZON MATCHING BAR
AMAZON JAPAN / AMAZON.CO.JP
TOKYU AGENCY INC. Tokyo JAPAN
A09 Media / Entertainment
COSPLAY ENCYCLOPEDIA
KODANSHA / ANIMAL ENCYCLOPEDIA "MOVE"
DENTSU INC. Tokyo JAPAN
C03 Exhibitions / Installations
COSPLAY ENCYCLOPEDIA
KODANSHA / ANIMAL ENCYCLOPEDIA "MOVE"
DENTSU INC. Tokyo JAPAN
ANNIL “RIDING ON DADDY’S NECK”
ANNIL / ANNIL CHILDREN-CLOTHING
HYLINK DIGITAL SOLUTIONS Beijing CHINA
C02 Live Shows / Concerts / Festivals
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
F02 Low Budget / High Impact Campaign
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
A09 Media / Entertainment
SAFETY HACKS
NHK / APP/ NHK NEWS
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
A02 Other FMCG
#SHARETHELOAD COLOURING BOOK
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
B01 Use of Ambient Media: Small Scale
#SHARETHELOAD COLOURING BOOK
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
E02 Sponsorship & Brand Partnership
#SHARETHELOAD COLOURING BOOK
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
C03 Exhibitions / Installations
ARF!-ITECTURE ~CREATIVE CONSTRUCTION ART~
TOKYO MIDTOWN MANAGEMENT CO., LTD. / ART MONUMENT, PROMOTIONAL ITEM AND EVENT FOR A NEW YEAR
ADK Tokyo JAPAN
F02 Low Budget / High Impact Campaign
ARF!-ITECTURE ~CREATIVE CONSTRUCTION ART~
TOKYO MIDTOWN MANAGEMENT CO., LTD. / ART MONUMENT, PROMOTIONAL ITEM AND EVENT FOR A NEW YEAR
ADK Tokyo JAPAN
A13 Not-for-profit / Charity / Government
FUTURE CUISINE RESTAURANT IBUKI
JAXA (JAPAN AEROSPACE EXPLORATION AGENCY) / ARTIFICIAL SATELLITE 'IBUKI'
ADK Tokyo JAPAN
F02 Low Budget / High Impact Campaign
FUTURE CUISINE RESTAURANT IBUKI
JAXA (JAPAN AEROSPACE EXPLORATION AGENCY) / ARTIFICIAL SATELLITE 'IBUKI'
ADK Tokyo JAPAN
RESTARTING A MEMORABLE MOBILE PHONE
KDDI / AU
KDDI CORPORATION Tokyo JAPAN
D01 Touchpoint Technology & Tech-led Brand Experience
AU FUTURE STADIUM
KDDI / AU FUTURE STADIUM
DENTSU INC. Tokyo JAPAN
D02 Use of Mobile & Devices
THE LEGEND'S ACT
KDDI CORPORATION / AU HIKARI
HAKUHODO DY DIGITAL Tokyo JAPAN
A11 Consumer Services
MOM’S WAKE-UP CALL CENTER
KDDI CORPORATION / AU MOBILE
I&S BBDO Tokyo JAPAN
C03 Exhibitions / Installations
AUDI MR EXPERIENCE
AUDI KOREA / AUDI KOREA
AUDI KOREA Seoul SOUTH KOREA
E02 Sponsorship & Brand Partnership
BRINGING THE BEACH COURTSIDE - MASTERCARD AUSTRALIAN OPEN 2018
MASTERCARD / AUSTRALIAN OPEN
MASTERCARD Sydney AUSTRALIA
A01 Food & Drink
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
Bronze Spike
B01 Use of Ambient Media: Small Scale
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
Short List
C05 Customer Retail / In-Store Experience
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
Bronze Spike
A12 Corporate Social Responsibility (CSR) / Corporate Image
THE INVINCIBLE INDIANS PROJECT
BAJAJ AUTO / BAJAJ V
LEO BURNETT INDIA Mumbai INDIA
A01 Food & Drink
MY STRAW
BINGGRAE BANANA-FLAVORED MILK / BANANA-FLAVORED MILK
INNORED Seoul SOUTH KOREA
Short List
C06 360° Customer Journey
MY STRAW
BINGGRAE BANANA-FLAVORED MILK / BANANA-FLAVORED MILK
INNORED Seoul SOUTH KOREA
A03 Healthcare
PAY BY PLAY
BANG LAMUNG HOME FOR BOYS / BANG LAMUNG HOME FOR BOYS
LEO BURNETT Bangkok THAILAND
D02 Use of Mobile & Devices
BELLTON
FUN SOLUTIONS, INC. / BELLTON
DENTSU INC. Tokyo JAPAN
Short List
E02 Sponsorship & Brand Partnership
BLUIE
THE STAR / BLUIE
BASHFUL Sydney AUSTRALIA
A05 Automotive
BMW X2 LAUNCH
BMW CHINA / BMW X2
JACK MORTON WORLDWIDE Hong Kong HONG KONG
C03 Exhibitions / Installations
BMW X2 LAUNCH
BMW CHINA / BMW X2
JACK MORTON WORLDWIDE Hong Kong HONG KONG
C01 Guerrilla Marketing & Stunts
THE MOST PROSPEROUS ATM
BANK OF NEW ZEALAND / BNZ
COLENSO BBDO Auckland NEW ZEALAND
1/1 PLASTIC MODEL PROJECT
SEGA INTERACTIVE / BORDER BREAK
TOKYU AGENCY INC. Tokyo JAPAN
A11 Consumer Services
SAY IT TIKA
VODAFONE NEW ZEALAND / BRAND
FCB NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
A04 Consumer Durables
100 YEARS OF IDEAS
PANASONIC CORPORATION / BRAND ADVERTISING(100TH ANNIVERSARY ANNOUNCEMENT)
DENTSU INC. Osaka JAPAN
A09 Media / Entertainment
GREAT FAILURE
FROEBEL-KAN CO., LTD. / BRANDING
FROEBEL-KAN Tokyo JAPAN
F02 Low Budget / High Impact Campaign
STOP DOWNLOADKILL
BUSAN METROPOLITAN POLICE AGENCY / BUSAN METROPOLITAN POLICE AGENCY
CHEIL WORLDWIDE Seoul SOUTH KOREA
A07 Travel
LITTLE CARNIVAL. THE SMALL SHIP THATS BIG ON FUN.
CARNIVAL CRUISE LINE AUSTRALIA / CARNIVAL CRUISES
RED ENGINE Sydney AUSTRALIA
C01 Guerrilla Marketing & Stunts
LITTLE CARNIVAL. THE SMALL SHIP THATS BIG ON FUN.
CARNIVAL CRUISE LINE AUSTRALIA / CARNIVAL CRUISES
RED ENGINE Sydney AUSTRALIA
A01 Food & Drink
THE DIABLO FOOD
MERCIAN CORPORATION / CASILLERO DEL DIABLO
DENTSU ISOBAR Tokyo JAPAN
D02 Use of Mobile & Devices
CAT CRITIC - GIVING CATS A VOICE
FRISKIES / CAT FOOD
McCANN SYDNEY AUSTRALIA