Title Brand Product / Service Entrant Company Location Award
A01 Food & Drink
MY STRAW
BINGGRAE BANANA-FLAVORED MILK
BANANA-FLAVORED MILK
INNORED Seoul SOUTH KOREA
Short List
TASTE THE WINTER OLYMPICS
COCA-COLA
COCA-COLA, COCA-COLA ZERO
McCANN SEOUL SOUTH KOREA
KWENTONG JOLLIBEE: CELEBRATING BRAND LOVE THROUGH COMPELLING DIGITAL STORYTELLIN
JOLLIBEE FOODS CORPORATION
JOLLIBEE
JOLLIBEE FOODS CORPORATION Pasig City THE PHILIPPINES
RECRUITING RICE ATOTORIMUSUKO
KUROHONE RICE FARMING ASSOCIATION
KUROHONE RICE
DENTSU INC. Tokyo JAPAN
FIGHT FOR TERRITORY
LION
STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
PLAY WITH YOUR FOOD
LOTTE
SOH
DENTSU INC. Tokyo JAPAN
SNICKERS AIR
MARS WRIGLEY
SNICKERS
MEDIACOM Beijing CHINA
HAHON HOHAHO HIE
MCDONALD'S
BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
Bronze Spike
THE DIABLO FOOD
MERCIAN CORPORATION
CASILLERO DEL DIABLO
DENTSU ISOBAR Tokyo JAPAN
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA
MIRINDA
BBDO INDIA Gurgaon INDIA
AKUMA KIMURA
NISSIN FOODS HOLDINGS CO., LTD.
AKUMA KIMURA
DENTSU INC. Tokyo JAPAN
PK CARD, A WIN-WIN COLLABORATION BY CONNECTING DATA FROM 2 LEADING BRANDS!
PIZZA HUT, KFC
PK CARD (THE CO-BRANDED MEMBERSHIP APP BY PIZZA HUT AND KFC)
DENTSU X Taipei CHINESE TAIPEI
MIMIC ICE CREAM
SONY MUSIC ENTERTAINMENT INC. / TAKESHITA SEIKA CO,LTD
MIMIC ICE CREAM"DO NOT EAT"
DENTSU INC. Tokyo JAPAN
Short List
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA
GOULBURN VALLEY FRUIT
SPC ARDMONA Melbourne AUSTRALIA
KAISI OOLONG TEA- THE TASTE OF HOME
TAIT MARKETING AND DISTRIBUTION CO.
KAISI OOLONG TEA
EXPLORER INTERNATIONAL LTD. CO. Taipei CHINESE TAIPEI
THE OFFICIAL CAPSULE COLLECTION
THAIBEV
CHANG BEER
IRIS SINGAPORE SINGAPORE
CRACKER BARREL CATCH UP - SWAPPING SMARTPHONES FOR SMART CONVERSATIONS
WARRNAMBOOL CHEESE & BUTTER
CRACKER BARREL VINTAGE CHEDDAR
HAVAS AUSTRALIA Melbourne AUSTRALIA
A02 Other FMCG
PETAL PAINT
JAT HOLDINGS (PVT) LTD.,
PAINTS
LEO BURNETT Colombo SRI LANKA
Short List
MON PARIS COUTURE EXPERIENCE
L'OREAL
YSL BEAUTÉ - MON PARIS COUTURE
MINDSHARE Hong Kong HONG KONG
SELFIESTIX
MARS NZ
PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
CLOUD CREAM CONE
NIVEA
CLOUD CLEANSING MOUSSE
MATCH Shanghai CHINA
WHISPERS BREAK SILENCE
P&G
WHISPER
LEO BURNETT INDIA Mumbai INDIA
GILLETTE BACHELOR OF SHAVING
P&G INDIA
GILLETTE
MEDIACOM Mumbai INDIA
PAMPERS - "BUMS DON'T LIE"
P&G INDIA
PAMPERS INDIA
MEDIACOM Mumbai INDIA
#SHARETHELOAD COLOURING BOOK
P&G INDIA
ARIEL MATIC
BBDO INDIA Mumbai INDIA
CHANGING HOUSEWORK FROM A JOB TO JOY
PROCTER AND GAMBLE JAPAN KK
JOY(DISHWASHING DETERGENT)
DENTSU INC. Tokyo JAPAN
ICE-COLD SHAVING
SCHICK JAPAN K.K.
SCHICK HYDRO5 PREMIUM
J. WALTER THOMPSON JAPAN Tokyo JAPAN
A03 Healthcare
WASHABLE BOOK
ANGFA
SAVE SOAP PROJECT (CSR)
McCANN TOKYO JAPAN
PAY BY PLAY
BANG LAMUNG HOME FOR BOYS
BANG LAMUNG HOME FOR BOYS
LEO BURNETT Bangkok THAILAND
CLARITYNE ALLERGIC FREAK DEPARTMENT
BAYER
CLARITYNE
PROXIMITY CHINA Shanghai CHINA
THE ONE WHO HURT YOU THE MOST IS THE ONE YOU LOVE MOST
BY-HEALTH JIAN SHI JIA
HUCKLEBERRY LUTEIN ESTER AND BETA-CAROTENE SOFT CAPSULE
GUANGZHOU JIAYI ADVETISING CO.,LTD. CHINA
LESS SUGAR, MORE FLAVOUR
HEALTH PROMOTION BOARD, SINGAPORE
N/A
PUBLICIS SINGAPORE SINGAPORE
NOON ASSEMBLY
KWALITY LTD.
KWALITY MILK
McCANN INDIA Mumbai INDIA
Short List
SKYN EXTRA LUB - DIVERSIFYING SAFE SEX
LIFESTYLES HEALTHCARE PTE LTD
SKYN EXTRA LUB
ULTRASUPERNEW JAPAN
THE UNBRANDED PRESCRIPTION
RECKITT BENCKISER
STREPSILS
McCANN INDIA Mumbai INDIA
EYES OF THE FUTURE
ROHTO PHARMACEUTICAL
EYE-DROPS
ADK Tokyo JAPAN
THE ERROR RIDDEN AD
SPECSAVERS
SPECSAVERS EYE TEST
CUMMINS & PARTNERS Melbourne AUSTRALIA
SCOOP TO KILL
THAI HEALTH PROMOTION FOUNDATION
THAI HEALTH PROMOTION FOUNDATION
LEO BURNETT Bangkok THAILAND
A04 Consumer Durables
STEAL PROPERE
ADIDAS JAPAN K.K.
PROPHERE
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Short List
THE ANTI-PERFECT COLLECTION
DIESEL
FASHION
AMBER CHINA Shanghai CHINA
GOOGLE HOME DONUT SHOP
GOOGLE
GOOGLE HOME AND GOOGLE HOME MINI
PMG INTEGRATED COMMUNICATIONS New Delhi INDIA
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION
MAN ON THE CURTAIN
DENTSU INC. Tokyo JAPAN
100 YEARS OF IDEAS
PANASONIC CORPORATION
BRAND ADVERTISING(100TH ANNIVERSARY ANNOUNCEMENT)
DENTSU INC. Osaka JAPAN
STUDIO 9
SAMSUNG MALAYSIA
SAMSUNG GALAXY S9
CHEIL WORLDWIDE Kuala Lumpur MALAYSIA
BEFORE DEPARTURE TAKE ADVANTAGE OF THE LEFTOVER JPY COINS!
T-ARTS COMPANY,LTD.
GACHA (TOY VENDING MACHINES)
DENTSU TEC Tokyo JAPAN
HOTEL HIGHWAY
TWO INC.
SLEEPDAYS
HAKUHODO KETTLE INC Tokyo JAPAN
A05 Automotive
BMW X2 LAUNCH
BMW CHINA
BMW X2
JACK MORTON WORLDWIDE Hong Kong HONG KONG
AUTOADS
CARSALES.COM.AU
ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
THE SCENT OF NATURAL
CHEVROLET
EQUINOX
McCANN SHANGHAI CHINA
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY
HYUNDAI PR
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA