Title Brand Product / Service Entrant Company Location Award
C05 Customer Retail / In-Store Experience
RHYTHM OF LOVE WALL
7-ELEVEN TAIWAN / CSR
ADK TAIWAN Taipei City CHINESE TAIPEI
Short List
B02 Use of Ambient Media: Large Scale
RHYTHM OF LOVE WALL
7-ELEVEN TAIWAN / CSR
ADK TAIWAN Taipei City CHINESE TAIPEI
A12 Corporate Social Responsibility (CSR) / Corporate Image
DREAM PROTECTOR
A.P. HONDA CO., LTD. / CSR (HELMET)
RABBIT DIGITAL GROUP Bangkok THAILAND
B01 Use of Ambient Media: Small Scale
DREAM PROTECTOR
A.P. HONDA CO., LTD. / CSR (HELMET)
RABBIT DIGITAL GROUP Bangkok THAILAND
C04 Competitions & Promotional Games
INSPIRING FAMILIES TO LIVE HEALTHIER AND FULLER LIVES
ABBOTT CHINA / ABBOTT
COMMUNNECTION Shanghai CHINA
C01 Guerrilla Marketing & Stunts
STEAL PROPERE
ADIDAS JAPAN K.K. / PROPHERE
DENTSU INC. Tokyo JAPAN
Short List
A04 Consumer Durables
STEAL PROPERE
ADIDAS JAPAN K.K. / PROPHERE
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Short List
B02 Use of Ambient Media: Large Scale
STEAL PROPERE
ADIDAS JAPAN K.K. / PROPHERE
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
E01 Launch / Re-launch
STEAL PROPERE
ADIDAS JAPAN K.K. / PROPHERE
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
A12 Corporate Social Responsibility (CSR) / Corporate Image
PRIDE JERSEY
AIG JAPAN / CSR
TBWA\HAKUHODO INC. Tokyo JAPAN
Bronze Spike
F01 Integrated Campaign led by Brand Experience & Activation
PRIDE JERSEY
AIG JAPAN / CSR
TBWA\HAKUHODO INC. Tokyo JAPAN
Bronze Spike
A07 Travel
AIR ASIA HOT HEADS
AIR ASIA / AIR ASIA
VICE Melbourne AUSTRALIA
A12 Corporate Social Responsibility (CSR) / Corporate Image
ALIBABA - CROPS DREAM
ALIBABA GROUP / RURAL E-COMMERCE PLATFORM
FRED & FARID SHANGHAI CHINA
Short List
F02 Low Budget / High Impact Campaign
ELEME - EDIBLE CHOPSTICKS
ALIBABA GROUP / EDIBLE CHOPSTICKS
FRED & FARID SHANGHAI CHINA
A06 Retail
AMAZON MATCHING BAR
AMAZON JAPAN / AMAZON.CO.JP
TOKYU AGENCY INC. Tokyo JAPAN
C03 Exhibitions / Installations
KINDLE WORLD BOOK DAY #CHASETHELIGHT ART INSTALLATION EXPERIENCE
AMAZON KINDLE / KINDLE
INNOKIDS COMMUNICATIONS Beijing CHINA
E02 Sponsorship & Brand Partnership
FINGER MARATHON
AMERICAN EXPRESS INTERNATIONAL, INC. / PROPRIETARY CARD SERVICE
OGILVY JAPAN Tokyo JAPAN
A03 Healthcare
WASHABLE BOOK
ANGFA / SAVE SOAP PROJECT (CSR)
McCANN TOKYO JAPAN
B04 Use of Print or Outdoor
WASHABLE BOOK
ANGFA / SAVE SOAP PROJECT (CSR)
McCANN TOKYO JAPAN
C03 Exhibitions / Installations
ANNIL “RIDING ON DADDY’S NECK”
ANNIL / ANNIL CHILDREN-CLOTHING
HYLINK DIGITAL SOLUTIONS Beijing CHINA
F01 Integrated Campaign led by Brand Experience & Activation
GUINNESS SPD
ASIA PACIFIC BREWERIES / DIAGEO / GUINNESS DRAUGHT
SAATCHI & SAATCHI Singapore SINGAPORE
A13 Not-for-profit / Charity / Government
DEFEATING MALARIA BY 2030
ASIA PACIFIC LEADERS MALARIA ASSOCIATION (APLMA) / M2030
VIZEUM Singapore SINGAPORE
C03 Exhibitions / Installations
AUDI MR EXPERIENCE
AUDI KOREA / AUDI KOREA
AUDI KOREA Seoul SOUTH KOREA
A13 Not-for-profit / Charity / Government
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
B02 Use of Ambient Media: Large Scale
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
C01 Guerrilla Marketing & Stunts
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
A12 Corporate Social Responsibility (CSR) / Corporate Image
THE INVINCIBLE INDIANS PROJECT
BAJAJ AUTO / BAJAJ V
LEO BURNETT INDIA Mumbai INDIA
A03 Healthcare
PAY BY PLAY
BANG LAMUNG HOME FOR BOYS / BANG LAMUNG HOME FOR BOYS
LEO BURNETT Bangkok THAILAND
C01 Guerrilla Marketing & Stunts
THE MOST PROSPEROUS ATM
BANK OF NEW ZEALAND / BNZ
COLENSO BBDO Auckland NEW ZEALAND
A03 Healthcare
CLARITYNE ALLERGIC FREAK DEPARTMENT
BAYER / CLARITYNE
PROXIMITY CHINA Shanghai CHINA
C02 Live Shows / Concerts / Festivals
SPAMUSEMENT PARK PROJECT
BEPPU CITY / TOURISM PROMOTION
DENTSU INC. Tokyo JAPAN
Short List
A01 Food & Drink
MY STRAW
BINGGRAE BANANA-FLAVORED MILK / BANANA-FLAVORED MILK
INNORED Seoul SOUTH KOREA
Short List
C06 360° Customer Journey
MY STRAW
BINGGRAE BANANA-FLAVORED MILK / BANANA-FLAVORED MILK
INNORED Seoul SOUTH KOREA
A05 Automotive
BMW X2 LAUNCH
BMW CHINA / BMW X2
JACK MORTON WORLDWIDE Hong Kong HONG KONG
C03 Exhibitions / Installations
BMW X2 LAUNCH
BMW CHINA / BMW X2
JACK MORTON WORLDWIDE Hong Kong HONG KONG
D03 Use of Social & Digital Platforms
WALL FOR ONE
BOEHRINGER INGELHEIM JAPAN, INC / CSR
BEACON/LEO BURNETT Tokyo JAPAN
A06 Retail
MASH UP
BONDS / YOUTH WOMENS UNDERWEAR
HANNES AUSTRALIA (BONDS) Melbourne AUSTRALIA
D01 Touchpoint Technology & Tech-led Brand Experience
MASH UP
BONDS / YOUTH WOMENS UNDERWEAR
HANNES AUSTRALIA (BONDS) Melbourne AUSTRALIA
A13 Not-for-profit / Charity / Government
SURVIVORS COLLECTION
BREAST CANCER FOUNDATION NEW ZEALAND / OCTOBER AWARENESS MONTH
COLENSO BBDO Auckland NEW ZEALAND
Short List
B02 Use of Ambient Media: Large Scale
SURVIVORS COLLECTION
BREAST CANCER FOUNDATION NEW ZEALAND / OCTOBER AWARENESS MONTH
COLENSO BBDO Auckland NEW ZEALAND
Short List
C03 Exhibitions / Installations
SURVIVORS COLLECTION
BREAST CANCER FOUNDATION NEW ZEALAND / OCTOBER AWARENESS MONTH
COLENSO BBDO Auckland NEW ZEALAND
Short List
A12 Corporate Social Responsibility (CSR) / Corporate Image
DALDA - PEHLE TUM
BUNGE INDIA / DALDA - COOKING OIL
LEO BURNETT INDIA Mumbai INDIA
F01 Integrated Campaign led by Brand Experience & Activation
DALDA - PEHLE TUM
BUNGE INDIA / DALDA - COOKING OIL
LEO BURNETT INDIA Mumbai INDIA
F02 Low Budget / High Impact Campaign
STOP DOWNLOADKILL
BUSAN METROPOLITAN POLICE AGENCY / BUSAN METROPOLITAN POLICE AGENCY
CHEIL WORLDWIDE Seoul SOUTH KOREA
A03 Healthcare
THE ONE WHO HURT YOU THE MOST IS THE ONE YOU LOVE MOST
BY-HEALTH JIAN SHI JIA / HUCKLEBERRY LUTEIN ESTER AND BETA-CAROTENE SOFT CAPSULE
GUANGZHOU JIAYI ADVETISING CO.,LTD. CHINA
A07 Travel
LITTLE CARNIVAL. THE SMALL SHIP THATS BIG ON FUN.
CARNIVAL CRUISE LINE AUSTRALIA / CARNIVAL CRUISES
RED ENGINE Sydney AUSTRALIA
C01 Guerrilla Marketing & Stunts
LITTLE CARNIVAL. THE SMALL SHIP THATS BIG ON FUN.
CARNIVAL CRUISE LINE AUSTRALIA / CARNIVAL CRUISES
RED ENGINE Sydney AUSTRALIA
A05 Automotive
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
D01 Touchpoint Technology & Tech-led Brand Experience
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA
A05 Automotive
THE SCENT OF NATURAL
CHEVROLET / EQUINOX
McCANN SHANGHAI CHINA