Title Brand Product / Service Entrant Company Location Award
D02 Use of Mobile & Devices
GOOGLE TEZ SPARKS
GOOGLE / TEZ
TOASTER LIMITED SINGAPORE BRANCH SINGAPORE
C03 Exhibitions / Installations
KINDLE WORLD BOOK DAY #CHASETHELIGHT ART INSTALLATION EXPERIENCE
AMAZON KINDLE / KINDLE
INNOKIDS COMMUNICATIONS Beijing CHINA
A08 Leisure
THE MEETUP TICKET
TOKYO TOWER / TOKYO TOWER TOP DECK TOUR
DENTSU INC. Tokyo JAPAN
D03 Use of Social & Digital Platforms
MOMSENGER
MEAD JOHNSON NUTRITION (HONG KONG) LTD  / MEAD JOHNSON HONG KONG FACEBOOK CHATBOT SERVICE
CMRS DIGITAL SOLUTIONS LIMITED Hong Kong HONG KONG
A01 Food & Drink
PK CARD, A WIN-WIN COLLABORATION BY CONNECTING DATA FROM 2 LEADING BRANDS!
PIZZA HUT, KFC / PK CARD (THE CO-BRANDED MEMBERSHIP APP BY PIZZA HUT AND KFC)
DENTSU X Taipei CHINESE TAIPEI
E02 Sponsorship & Brand Partnership
ORIGINS OF LUXURY
HSBC / JADE
REBEL AND SOUL Singapore SINGAPORE
C02 Live Shows / Concerts / Festivals
ORIGINS OF LUXURY
HSBC / JADE
REBEL AND SOUL Singapore SINGAPORE
A11 Consumer Services
ORIGINS OF LUXURY
HSBC / JADE
REBEL AND SOUL Singapore SINGAPORE
D01 Touchpoint Technology & Tech-led Brand Experience
SOUND-FREE CONCERT
JAPAN PHILHARMONIC ORCHESTRA / ORCHESTRA CONCERT
TBWA\HAKUHODO INC. Tokyo JAPAN
C02 Live Shows / Concerts / Festivals
SOUND-FREE CONCERT
JAPAN PHILHARMONIC ORCHESTRA / ORCHESTRA CONCERT
TBWA\HAKUHODO INC. Tokyo JAPAN
C01 Guerrilla Marketing & Stunts
MISIS DONUT
MISTER DONUT / MISTER DONUT
FCB MANILA THE PHILIPPINES
A13 Not-for-profit / Charity / Government
DEFEATING MALARIA BY 2030
ASIA PACIFIC LEADERS MALARIA ASSOCIATION (APLMA) / M2030
VIZEUM Singapore SINGAPORE
D01 Touchpoint Technology & Tech-led Brand Experience
OUR FUTURE BABY
IKEA / IKEA SHOWROOM
F5 Shanghai CHINA
C05 Customer Retail / In-Store Experience
OUR FUTURE BABY
IKEA / IKEA SHOWROOM
F5 Shanghai CHINA
B01 Use of Ambient Media: Small Scale
OUR FUTURE BABY
IKEA / IKEA SHOWROOM
F5 Shanghai CHINA
F01 Integrated Campaign led by Brand Experience & Activation
THE WITNESS OF NUMBER
INFINITI / INFINITI BRAND
CHEIL WORLDWIDE Beijing CHINA
C05 Customer Retail / In-Store Experience
THE WITNESS OF NUMBER
INFINITI / INFINITI BRAND
CHEIL WORLDWIDE Beijing CHINA
A03 Healthcare
CLARITYNE ALLERGIC FREAK DEPARTMENT
BAYER / CLARITYNE
PROXIMITY CHINA Shanghai CHINA
E02 Sponsorship & Brand Partnership
BRINGING THE BEACH COURTSIDE - MASTERCARD AUSTRALIAN OPEN 2018
MASTERCARD / AUSTRALIAN OPEN
MASTERCARD Sydney AUSTRALIA
A11 Consumer Services
KING KENNY
STANDARD CHARTERED BANK / LIVERPOOL FC PARTNERSHIP
STANDARD CHARTERED BANK Singapore SINGAPORE
E02 Sponsorship & Brand Partnership
THE POWER OF NUMBERS
STANDARD CHARTERED BANK / LIVERPOOL FC PARTNERSHIP
STANDARD CHARTERED BANK Singapore SINGAPORE
B02 Use of Ambient Media: Large Scale
INCONVENIENCE STORES
SWANN INSURANCE / MOTORCYCLE INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
D01 Touchpoint Technology & Tech-led Brand Experience
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA
A05 Automotive
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
F02 Low Budget / High Impact Campaign
SINDOOR KHELA - NO CONDITIONS APPLY
THE TIMES OF INDIA / NEWSPAPER
FCBULKA Gurgaon INDIA
Bronze Spike
C05 Customer Retail / In-Store Experience
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
Bronze Spike
A01 Food & Drink
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
Bronze Spike
B01 Use of Ambient Media: Small Scale
FRIED CHICKEN BATH BOMBS
KFC / KFC FRIED CHICKEN BATH BOMBS
GEOMETRY GLOBAL Tokyo JAPAN
Bronze Spike
F01 Integrated Campaign led by Brand Experience & Activation
PRIDE JERSEY
AIG JAPAN / CSR
TBWA\HAKUHODO INC. Tokyo JAPAN
Bronze Spike
A12 Corporate Social Responsibility (CSR) / Corporate Image
PRIDE JERSEY
AIG JAPAN / CSR
TBWA\HAKUHODO INC. Tokyo JAPAN
Bronze Spike
D03 Use of Social & Digital Platforms
720 HOURS OF YOUTH
Y!MOBILE / Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN
Bronze Spike
A09 Media / Entertainment
MAKE IT METAL
SONY MUSIC LABELS (JAPAN) INC. / CROSSFAITH (MUSIC ARTISTS)
OGILVY JAPAN Tokyo JAPAN
Bronze Spike
E01 Launch / Re-launch
PLAY THE GIFT
SKY PERFECT JSAT CORPORATION × PIZZA OF DEATH RECORDS / HI-STANDARD "THE GIFT"
DENTSU INC. Tokyo JAPAN
Bronze Spike
D03 Use of Social & Digital Platforms
SELFIESTIX
MARS NZ / PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
F02 Low Budget / High Impact Campaign
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
C02 Live Shows / Concerts / Festivals
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
C01 Guerrilla Marketing & Stunts
THE IKEA HUMAN CATALOGUE
IKEA / IKEA CATALOGUE
BBH Singapore SINGAPORE
Bronze Spike
A11 Consumer Services
SAY IT TIKA
VODAFONE NEW ZEALAND / BRAND
FCB NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
C01 Guerrilla Marketing & Stunts
HOME IS NOT A BOXING RING
WOMEN AND MEN PROGRESSIVE FOUNDATION / WOMEN AND MEN PROGRESSIVE FOUNDATION
J. WALTER THOMPSON BANGKOK THAILAND
Bronze Spike
B01 Use of Ambient Media: Small Scale
MY CRAYON PROJECT
SHISEIDO / NO PRODUCT
R/GA TOKYO JAPAN
Bronze Spike
E01 Launch / Re-launch
PALAU PLEDGE
PALAU LEGACY PROJECT / PALAU PLEDGE
HOST/HAVAS Sydney AUSTRALIA
Silver Spike
C03 Exhibitions / Installations
2018 PYEONGCHANG WINTER OLYMPIC, PARALYMPIC HYUNDAI PAVILION
HYUNDAI MOTOR COMPANY / HYDROGEN FUEL CELL VEHICLE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Silver Spike
A02 Other FMCG
SELFIESTIX
MARS NZ / PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
F02 Low Budget / High Impact Campaign
FRIED CHICKEN BATH BOMBS
KFC / KFC FRIED CHICKEN BATH BOMBS
GEOMETRY GLOBAL Tokyo JAPAN
Silver Spike
C01 Guerrilla Marketing & Stunts
FRIED CHICKEN BATH BOMBS
KFC / KFC FRIED CHICKEN BATH BOMBS
GEOMETRY GLOBAL Tokyo JAPAN
Silver Spike
A01 Food & Drink
FIGHT FOR TERRITORY
LION / STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
B04 Use of Print or Outdoor
FIGHT FOR TERRITORY
LION / STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
D02 Use of Mobile & Devices
SELFIESTIX
MARS NZ / PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND
Gold Spike
A07 Travel
PALAU PLEDGE
PALAU LEGACY PROJECT / PALAU PLEDGE
HOST/HAVAS Sydney AUSTRALIA
Gold Spike
E02 Sponsorship & Brand Partnership
FIGHT FOR TERRITORY
LION / STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND
Grand Prix