Title Brand Product / Service Entrant Company Location Award
A09 Media / Entertainment
#OPENNEWWORLDS - VIACOM18 TURNS 10!
VIACOM18 MEDIA PVT. LTD. / VIACOM18
VIACOM 18 MEDIA Mumbai INDIA
A02 Other FMCG
#SHARETHELOAD COLOURING BOOK
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
B01 Use of Ambient Media: Small Scale
#SHARETHELOAD COLOURING BOOK
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
E02 Sponsorship & Brand Partnership
#SHARETHELOAD COLOURING BOOK
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
C01 Guerrilla Marketing & Stunts
1/1 PLASTIC MODEL PROJECT
SEGA INTERACTIVE / BORDER BREAK
TOKYU AGENCY INC. Tokyo JAPAN
A04 Consumer Durables
100 YEARS OF IDEAS
PANASONIC CORPORATION / BRAND ADVERTISING(100TH ANNIVERSARY ANNOUNCEMENT)
DENTSU INC. Osaka JAPAN
A05 Automotive
2018 PYEONGCHANG WINTER OLYMPIC, PARALYMPIC HYUNDAI PAVILION
HYUNDAI MOTOR COMPANY / HYDROGEN FUEL CELL VEHICLE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
C03 Exhibitions / Installations
2018 PYEONGCHANG WINTER OLYMPIC, PARALYMPIC HYUNDAI PAVILION
HYUNDAI MOTOR COMPANY / HYDROGEN FUEL CELL VEHICLE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Silver Spike
A11 Consumer Services
3D SELFIE PROJECT
NTT DOCOMO, INC. / 3D SELFIE PROJECT
DENTSU INC. Tokyo JAPAN
A12 Corporate Social Responsibility (CSR) / Corporate Image
52 MAYORS OF DANZHAI
DALIAN WANDA GROUP CO.,LTD. / WANDA DANZHAI VILLAGE
OGILVY BEIJING CHINA
Short List
C03 Exhibitions / Installations
5RAMS
NESTLE / 5RAMS
OGILVY BEIJING CHINA
A11 Consumer Services
720 HOURS OF YOUTH
Y!MOBILE / Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN
Short List
D03 Use of Social & Digital Platforms
720 HOURS OF YOUTH
Y!MOBILE / Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN
Bronze Spike
C05 Customer Retail / In-Store Experience
7-DAY INSURANCE
SHELL THAILAND / SHELL HELIX
J. WALTER THOMPSON BANGKOK THAILAND
D03 Use of Social & Digital Platforms
A PIECE OF CAKE
TENCENT / TENCENT FOUNDATION
HYLINK DIGITAL SOLUTIONS Beijing CHINA
A07 Travel
AIR ASIA HOT HEADS
AIR ASIA / AIR ASIA
VICE Melbourne AUSTRALIA
A01 Food & Drink
AKUMA KIMURA
NISSIN FOODS HOLDINGS CO., LTD. / AKUMA KIMURA
DENTSU INC. Tokyo JAPAN
A12 Corporate Social Responsibility (CSR) / Corporate Image
ALIBABA - CROPS DREAM
ALIBABA GROUP / RURAL E-COMMERCE PLATFORM
FRED & FARID SHANGHAI CHINA
Short List
D01 Touchpoint Technology & Tech-led Brand Experience
ALIVE AD BOARD
FUJI TELEVISION NETWORK, INC. / HIT VARIETY SHOW “VS ARASHI”
DENTSU INC. Tokyo JAPAN
E01 Launch / Re-launch
ALL NEW JEJU AIR'S FARE SYSTEM
JEJU AIR / JEJU AIR
ADMISSION Seoul SOUTH KOREA
A07 Travel
ALL NEW JEJU AIR'S FARE SYSTEM
JEJU AIR / JEJU AIR
ADMISSION Seoul SOUTH KOREA
B02 Use of Ambient Media: Large Scale
AMAZING DRESSING ROOM
HUNYA FOODS / 77 NOUGAT CHOCOLATE BAR
DENTSU TAIWAN Taipei City CHINESE TAIPEI
A06 Retail
AMAZON MATCHING BAR
AMAZON JAPAN / AMAZON.CO.JP
TOKYU AGENCY INC. Tokyo JAPAN
A13 Not-for-profit / Charity / Government
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
B02 Use of Ambient Media: Large Scale
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
C01 Guerrilla Marketing & Stunts
ANIT-HONKING RICKSHAW
AWAAZ FOUNDATION / NON-PROFIT
BBDO INDIA Mumbai INDIA
C03 Exhibitions / Installations
ANNIL “RIDING ON DADDY’S NECK”
ANNIL / ANNIL CHILDREN-CLOTHING
HYLINK DIGITAL SOLUTIONS Beijing CHINA
ARF!-ITECTURE ~CREATIVE CONSTRUCTION ART~
TOKYO MIDTOWN MANAGEMENT CO., LTD. / ART MONUMENT, PROMOTIONAL ITEM AND EVENT FOR A NEW YEAR
ADK Tokyo JAPAN
F02 Low Budget / High Impact Campaign
ARF!-ITECTURE ~CREATIVE CONSTRUCTION ART~
TOKYO MIDTOWN MANAGEMENT CO., LTD. / ART MONUMENT, PROMOTIONAL ITEM AND EVENT FOR A NEW YEAR
ADK Tokyo JAPAN
D01 Touchpoint Technology & Tech-led Brand Experience
AU FUTURE STADIUM
KDDI / AU FUTURE STADIUM
DENTSU INC. Tokyo JAPAN
C03 Exhibitions / Installations
AUDI MR EXPERIENCE
AUDI KOREA / AUDI KOREA
AUDI KOREA Seoul SOUTH KOREA
A05 Automotive
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
D01 Touchpoint Technology & Tech-led Brand Experience
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA
A04 Consumer Durables
BEFORE DEPARTURE TAKE ADVANTAGE OF THE LEFTOVER JPY COINS!
T-ARTS COMPANY,LTD. / GACHA (TOY VENDING MACHINES)
DENTSU TEC Tokyo JAPAN
D02 Use of Mobile & Devices
BELLTON
FUN SOLUTIONS, INC. / BELLTON
DENTSU INC. Tokyo JAPAN
Short List
C02 Live Shows / Concerts / Festivals
BEST ACTRESS HIJACK
RAINLILY / THE ASSOCIATION AGAINST SEXUAL VIOLENCE IN HONG KONG
CHEIL WORLDWIDE Hong Kong HONG KONG
Short List
D02 Use of Mobile & Devices
BIRD HEARING TEST
PANASONIC / HEARING AID
HAKUHODO INC. Tokyo JAPAN
Short List
A12 Corporate Social Responsibility (CSR) / Corporate Image
BLACK SPOT CAMPAIGN
TAIWAN STAR TELECOM CO., LTD. / TAIWAN STAR TELECOM CO., LTD.
X-LINE CO. LTD Taipei CHINESE TAIPEI
E02 Sponsorship & Brand Partnership
BLUIE
THE STAR / BLUIE
BASHFUL Sydney AUSTRALIA
A05 Automotive
BMW X2 LAUNCH
BMW CHINA / BMW X2
JACK MORTON WORLDWIDE Hong Kong HONG KONG
C03 Exhibitions / Installations
BMW X2 LAUNCH
BMW CHINA / BMW X2
JACK MORTON WORLDWIDE Hong Kong HONG KONG
D01 Touchpoint Technology & Tech-led Brand Experience
BONS-AI
TDK / CORPORATE
ADK Tokyo JAPAN
E02 Sponsorship & Brand Partnership
BRINGING THE BEACH COURTSIDE - MASTERCARD AUSTRALIAN OPEN 2018
MASTERCARD / AUSTRALIAN OPEN
MASTERCARD Sydney AUSTRALIA
A12 Corporate Social Responsibility (CSR) / Corporate Image
BUILD STATION
HYUNDAI MOTOR COMPANY / PUBLIC SERVICE
2STORY SEOUL SOUTH KOREA
C03 Exhibitions / Installations
BUILD STATION
HYUNDAI MOTOR COMPANY / PUBLIC SERVICE
2STORY SEOUL SOUTH KOREA
A12 Corporate Social Responsibility (CSR) / Corporate Image
CAR CURLING
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
D02 Use of Mobile & Devices
CAT CRITIC - GIVING CATS A VOICE
FRISKIES / CAT FOOD
McCANN SYDNEY AUSTRALIA
D03 Use of Social & Digital Platforms
CATWALK COLLISION
VOLKSWAGEN CHINA / VW TECHNOLOGY
PROXIMITY CHINA Beijing CHINA
D04 Digital Installations
CEEC - SHOW CASE
SHENZHEN INTERNATIONAL CEEC CO., LTD. / CONSUMER ELECTRONICS
DANS DIGITAL TECHNOLOGY CO. Shenzhen CHINA
A02 Other FMCG
CHANGING HOUSEWORK FROM A JOB TO JOY
PROCTER AND GAMBLE JAPAN KK / JOY(DISHWASHING DETERGENT)
DENTSU INC. Tokyo JAPAN