Title Client Product/Service Entrant Company Country Award
A01 Food & Drink
MY STRAW
BINGGRAE BANANA-FLAVORED MILK / BANANA-FLAVORED MILK
INNORED Seoul SOUTH KOREA
Short List
MIMIC ICE CREAM
SONY MUSIC ENTERTAINMENT INC. / TAKESHITA SEIKA CO,LTD / MIMIC ICE CREAM"DO NOT EAT"
DENTSU INC. Tokyo JAPAN
Short List
FIGHT FOR TERRITORY
LION / STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
Bronze Spike
A02 Other FMCG
SELFIESTIX
MARS NZ / PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
PETAL PAINT
JAT HOLDINGS (PVT) LTD., / PAINTS
LEO BURNETT Colombo SRI LANKA
Short List
A03 Healthcare
NOON ASSEMBLY
KWALITY LTD. / KWALITY MILK
McCANN INDIA Mumbai INDIA
Short List
A04 Consumer Durables
STEAL PROPERE
ADIDAS JAPAN K.K. / PROPHERE
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Short List
A05 Automotive
2018 PYEONGCHANG WINTER OLYMPIC, PARALYMPIC HYUNDAI PAVILION
HYUNDAI MOTOR COMPANY / HYDROGEN FUEL CELL VEHICLE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA
Bronze Spike
A06 Retail
NIKE REACTLAND
NIKE / NIKE REACT
WIEDEN+KENNEDY SHANGHAI CHINA
Short List
NIKE REACT STUNT
NIKE / NIKE REACT SNICKERS
WIEDEN+KENNEDY SHANGHAI CHINA
Short List
A07 Travel
PALAU PLEDGE
PALAU LEGACY PROJECT / PALAU PLEDGE
HOST/HAVAS Sydney AUSTRALIA
Gold Spike
A08 Leisure
MANNEQUIN IDOL GROUP "GINZAN BOYZ"
SILVER IKUNO CORPORATION / IKUNO SILVER MINE
DENTSU INC. Osaka JAPAN
Short List
A09 Media / Entertainment
MAKE IT METAL
SONY MUSIC LABELS (JAPAN) INC. / CROSSFAITH (MUSIC ARTISTS)
OGILVY JAPAN Tokyo JAPAN
Bronze Spike
SAFETY HACKS
NHK / APP/ NHK NEWS
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
A11 Consumer Services
SAY IT TIKA
VODAFONE NEW ZEALAND / BRAND
FCB NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
720 HOURS OF YOUTH
Y!MOBILE / Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN
Short List
A12 Corporate Social Responsibility (CSR) / Corporate Image
CAR CURLING
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
THE UNIVERSAL LANGUAGE OF PAIN
MERCEDES-BENZ (THAILAND) ,THAIHEALTH / MERCEDES-BENZ SPRINTER
BBDO BANGKOK THAILAND
Short List
52 MAYORS OF DANZHAI
DALIAN WANDA GROUP CO.,LTD. / WANDA DANZHAI VILLAGE
OGILVY BEIJING CHINA
Short List
PRIDE JERSEY
AIG JAPAN / CSR
TBWA\HAKUHODO INC. Tokyo JAPAN
Bronze Spike
MY CRAYON PROJECT
SHISEIDO / NO PRODUCT
R/GA TOKYO JAPAN
Short List
THE OTHER SANDERS
QSR STORES SDN BHD / KFC
REPRISE Petaling Jaya MALAYSIA
Short List
ALIBABA - CROPS DREAM
ALIBABA GROUP / RURAL E-COMMERCE PLATFORM
FRED & FARID SHANGHAI CHINA
Short List
A13 Not-for-profit / Charity / Government
SURVIVORS COLLECTION
BREAST CANCER FOUNDATION NEW ZEALAND / OCTOBER AWARENESS MONTH
COLENSO BBDO Auckland NEW ZEALAND
Short List
HOME IS NOT A BOXING RING
WOMEN AND MEN PROGRESSIVE FOUNDATION / WOMEN AND MEN PROGRESSIVE FOUNDATION
J. WALTER THOMPSON BANGKOK THAILAND
Short List
B01 Use of Ambient Media: Small Scale
MY CRAYON PROJECT
SHISEIDO / NO PRODUCT
R/GA TOKYO JAPAN
Bronze Spike
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
Short List
FRIED CHICKEN BATH BOMBS
KFC / KFC FRIED CHICKEN BATH BOMBS
GEOMETRY GLOBAL Tokyo JAPAN
Bronze Spike
B02 Use of Ambient Media: Large Scale
SURVIVORS COLLECTION
BREAST CANCER FOUNDATION NEW ZEALAND / OCTOBER AWARENESS MONTH
COLENSO BBDO Auckland NEW ZEALAND
Short List
INCONVENIENCE STORES
SWANN INSURANCE / MOTORCYCLE INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
B04 Use of Print or Outdoor
FIGHT FOR TERRITORY
LION / STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
C01 Guerrilla Marketing & Stunts
STEAL PROPERE
ADIDAS JAPAN K.K. / PROPHERE
DENTSU INC. Tokyo JAPAN
Short List
THE IKEA HUMAN CATALOGUE
IKEA / IKEA CATALOGUE
BBH Singapore SINGAPORE
Bronze Spike
PROPILOT HOTEL
NISSAN MOTOR CO.,LTD. / PROPILOT
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
HOME IS NOT A BOXING RING
WOMEN AND MEN PROGRESSIVE FOUNDATION / WOMEN AND MEN PROGRESSIVE FOUNDATION
J. WALTER THOMPSON BANGKOK THAILAND
Bronze Spike
FRIED CHICKEN BATH BOMBS
KFC / KFC FRIED CHICKEN BATH BOMBS
GEOMETRY GLOBAL Tokyo JAPAN
Silver Spike
C02 Live Shows / Concerts / Festivals
SPAMUSEMENT PARK PROJECT
BEPPU CITY / TOURISM PROMOTION
DENTSU INC. Tokyo JAPAN
Short List
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
BEST ACTRESS HIJACK
RAINLILY / THE ASSOCIATION AGAINST SEXUAL VIOLENCE IN HONG KONG
CHEIL WORLDWIDE Hong Kong HONG KONG
Short List
C03 Exhibitions / Installations
SURVIVORS COLLECTION
BREAST CANCER FOUNDATION NEW ZEALAND / OCTOBER AWARENESS MONTH
COLENSO BBDO Auckland NEW ZEALAND
Short List
2018 PYEONGCHANG WINTER OLYMPIC, PARALYMPIC HYUNDAI PAVILION
HYUNDAI MOTOR COMPANY / HYDROGEN FUEL CELL VEHICLE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Silver Spike
THE REVERSE GLOBAL WARMING PROJECT
GREENPEACE INTERNATIONAL GREENPEACE AUSTRALIA PACIFIC / THE REVERSE GLOBAL WARMING PROJECT
OGILVY SINGAPORE SINGAPORE
Short List
C04 Competitions & Promotional Games
THE ERROR RIDDEN AD
SPECSAVERS / SPECSAVERS EYE TEST
CUMMINS & PARTNERS Melbourne AUSTRALIA
Short List
C05 Customer Retail / In-Store Experience
HAHON HOHAHO HIE
MCDONALD'S / BACON POTATO PIE
BEACON/LEO BURNETT Tokyo JAPAN
Bronze Spike
RHYTHM OF LOVE WALL
7-ELEVEN TAIWAN / CSR
ADK TAIWAN Taipei City CHINESE TAIPEI
Short List
C06 360° Customer Journey
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA / GOULBURN VALLEY FRUIT
SPC ARDMONA Melbourne AUSTRALIA
Short List
D01 Touchpoint Technology & Tech-led Brand Experience
REDEFINING DISTANCE
NTT DOCOMO, INC. / NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY
DENTSU INC. Tokyo JAPAN
Short List
NECK CHECK BY DIGI
DIGI TELECOMMUNICATIONS / CONNECTIVITY AND INTERNET SERVICE PROVIDER
NAGA DDB TRIBAL Petaling Jaya MALAYSIA
Short List
D02 Use of Mobile & Devices
SELFIESTIX
MARS NZ / PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND
Gold Spike
BELLTON
FUN SOLUTIONS, INC. / BELLTON
DENTSU INC. Tokyo JAPAN
Short List
BIRD HEARING TEST
PANASONIC / HEARING AID
HAKUHODO INC. Tokyo JAPAN
Short List
D03 Use of Social & Digital Platforms
SELFIESTIX
MARS NZ / PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
720 HOURS OF YOUTH
Y!MOBILE / Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN
Bronze Spike
D04 Digital Installations
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY / HYUNDAI PR
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA
Short List
E01 Launch / Re-launch
PLAY THE GIFT
SKY PERFECT JSAT CORPORATION × PIZZA OF DEATH RECORDS / HI-STANDARD "THE GIFT"
DENTSU INC. Tokyo JAPAN
Bronze Spike
HAUNTED M&M’S®
MARS NZ / M&M'S
COLENSO BBDO Auckland NEW ZEALAND
Short List
GEOFF
KRAFT HEINZ AUSTRALIA / HEINZ BEANZ
Y&R ANZ Auckland NEW ZEALAND
Short List
PALAU PLEDGE
PALAU LEGACY PROJECT / PALAU PLEDGE
HOST/HAVAS Sydney AUSTRALIA
Silver Spike
E02 Sponsorship & Brand Partnership
FIGHT FOR TERRITORY
LION / STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND
Grand Prix
F01 Integrated Campaign led by Brand Experience & Activation
PETAL PAINT
JAT HOLDINGS (PVT) LTD., / PAINTS
LEO BURNETT Colombo SRI LANKA
Short List
GOULBURN VALLEY FOOD TOURS
SPC ARDMONA / GOULBURN VALLEY FRUIT
SPC ARDMONA Melbourne AUSTRALIA
Short List
PRIDE JERSEY
AIG JAPAN / CSR
TBWA\HAKUHODO INC. Tokyo JAPAN
Bronze Spike
F02 Low Budget / High Impact Campaign
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
FRIED CHICKEN BATH BOMBS
KFC / KFC FRIED CHICKEN BATH BOMBS
GEOMETRY GLOBAL Tokyo JAPAN
Silver Spike
SINDOOR KHELA - NO CONDITIONS APPLY
THE TIMES OF INDIA / NEWSPAPER
FCBULKA Gurgaon INDIA
Bronze Spike