Title Brand Product / Service Entrant Company Location Award
A01 Food & Drink
SHARK
BEGA / VEGEMITE
THINKERBELL Melbourne AUSTRALIA
DENMARK
BEGA / VEGEMITE
THINKERBELL Melbourne AUSTRALIA
BRADBURY
BEGA / VEGEMITE
THINKERBELL Melbourne AUSTRALIA
KOLKATA
AMAR TEA PVT. LTD. / SOCIETY TEA
BLACK SWAN LIFE COMMUNICATIONS Mumbai INDIA
KASHMIR
AMAR TEA PVT. LTD. / SOCIETY TEA
BLACK SWAN LIFE COMMUNICATIONS Mumbai INDIA
KANYAKUMARI
AMAR TEA PVT. LTD. / SOCIETY TEA
BLACK SWAN LIFE COMMUNICATIONS Mumbai INDIA
A02 Other FMCG
READ OUR LIPS
ISEHAN CO., LTD. / KISSME
DENTSU INC. Tokyo JAPAN
MOSQUITO FLIGHT PATH
S.C. JOHNSON & SON / RAID
BBDO CHINA Shanghai CHINA
A04 Consumer Durables
CHOP-CHOP 2.0 BEEF
AMMELOO / HOUSEHOLD PRODUCTS
AMBER CHINA Shanghai CHINA
CHOP-CHOP 2.0 PORK
AMMELOO / HOUSEHOLD PRODUCTS
AMBER CHINA Shanghai CHINA
CHOP-CHOP 2.0 MUTTON
AMMELOO / HOUSEHOLD PRODUCTS
AMBER CHINA Shanghai CHINA
BLOCK OUT THE CHAOS: WORLD LEADERS
JBL (ITECT LTD) / HEADPHONES
CHEIL WORLDWIDE Hong Kong HONG KONG
Bronze Spike
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS
JBL (ITECT LTD) / HEADPHONES
CHEIL WORLDWIDE Hong Kong HONG KONG
Bronze Spike
DRAGON
DKSH (THAILAND) LTD. / LEGO
OGILVY Bangkok THAILAND
Bronze Spike
WHALE
DKSH (THAILAND) LTD. / LEGO
OGILVY Bangkok THAILAND
Short List
KING KONG
DKSH (THAILAND) LTD. / LEGO
OGILVY Bangkok THAILAND
Bronze Spike
CHILI PEPPERS
THERMOS K.K. / THERMOS
McCANN TOKYO JAPAN
NATURAL ICE
THERMOS K.K. / THERMOS
McCANN TOKYO JAPAN
CHARCOAL
THERMOS K.K. / THERMOS
McCANN TOKYO JAPAN
SALT
THERMOS K.K. / THERMOS
McCANN TOKYO JAPAN
A06 Retail
COMMON GROUND - FRIES
MCDONALD'S PHILIPPINES / MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES
COMMON GROUND - BURGER
MCDONALD'S PHILIPPINES / MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES
COMMON GROUND - NUGGETS
MCDONALD'S PHILIPPINES / MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES
COMMON GROUND - SUNDAE
MCDONALD'S PHILIPPINES / MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES
MCDONALD'S "CAN'T STOP" BILLBOARD
MCDONALD'S HONG KONG / MCDOANALD'S
DDB WORLDWIDE Hong Kong HONG KONG
DRAGSTER
KFC BIRDLAND (HONG KONG) LTD / KFC
OGILVY HONG KONG HONG KONG
Silver Spike
SHUTTLE
KFC BIRDLAND (HONG KONG) LTD / KFC
OGILVY HONG KONG HONG KONG
Silver Spike
HEROES
KFC BIRDLAND (HONG KONG) LTD / KFC
OGILVY HONG KONG HONG KONG
Silver Spike
A07 Travel
GET BACK, TOHOKU. 1
EAST JAPAN RAILWAY COMPANY / TOHOKU SHINKANSEN
DENTSU INC. Tokyo JAPAN
GET BACK, TOHOKU. 2
EAST JAPAN RAILWAY COMPANY / TOHOKU SHINKANSEN
DENTSU INC. Tokyo JAPAN
GET BACK, TOHOKU. 3
EAST JAPAN RAILWAY COMPANY / TOHOKU SHINKANSEN
DENTSU INC. Tokyo JAPAN
GET BACK, TOHOKU. 4
EAST JAPAN RAILWAY COMPANY / TOHOKU SHINKANSEN
DENTSU INC. Tokyo JAPAN
GET BACK, TOHOKU. 5
EAST JAPAN RAILWAY COMPANY / TOHOKU SHINKANSEN
DENTSU INC. Tokyo JAPAN
FAKE LEANING TOWER
C-TRIP / CTRIP.COM
OGILVY SHANGHAI CHINA
FAKE STONEHENGE
C-TRIP / CTRIP.COM
OGILVY SHANGHAI CHINA
FAKE EIFFEL TOWER
C-TRIP / CTRIP.COM
OGILVY SHANGHAI CHINA
FAKE MOUNT RUSHMORE
C-TRIP / CTRIP.COM
OGILVY SHANGHAI CHINA
FAKE SYDNEY OPERA HOUSE
C-TRIP / CTRIP.COM
OGILVY SHANGHAI CHINA
A08 Leisure
SALONE DEL MOBILE. MILANO SHANGHAI 2017
FEDERLEGNO ARREDO EVENTI SPA / SALONE DEL MOBILE. MILANO SHANGHAI 2017
LORENZO MARINI GROUP Milan ITALY
A09 Media / Entertainment
TONGUE-TIED
WISE MONKEY PUBLICATIONS / E-BOOK
DENTSU SINGAPORE SINGAPORE
INTROVERT
WISE MONKEY PUBLICATIONS / E-BOOK
DENTSU SINGAPORE SINGAPORE
MELTDOWN
WISE MONKEY PUBLICATIONS / E-BOOK
DENTSU SINGAPORE SINGAPORE
A12 Corporate Social Responsibility (CSR) / Corporate Image
DRINKING SOS
THIRUMALAI MISSION HOSPITAL / ALCOHOL DEADDICTION CENTRE
R K SWAMY BBDO Mumbai INDIA
A13 Not-for-profit / Charity / Government
CURIOUS CHILDREN
KOREA ELECTRICAL SAFETY CORPORATION / ELECTRICAL SAFETY
KOREA ELECTRICAL SAFETY CORPORATION Wanju-gun, Jeollabuk-do SOUTH KOREA
UNRAVELLING#INREALLIFE
THE SAMARITANS / THE SAMARITANS
OGILVY HONG KONG HONG KONG
TIGERS
FREELAND FOUNDATION / FREELAND
OGILVY Bangkok THAILAND
BEARS
FREELAND FOUNDATION / FREELAND
OGILVY Bangkok THAILAND
WOLVES
FREELAND FOUNDATION / FREELAND
OGILVY Bangkok THAILAND
TABLET
SINGAPORE UNIVERSITY OF TECHNOLOGY AND DESIGN (SUTD) / SINGAPORE UNIVERSITY OF TECHNOLOGY AND DESIGN (SUTD)
GOODFELLAS Singapore SINGAPORE
GAME
SINGAPORE UNIVERSITY OF TECHNOLOGY AND DESIGN (SUTD) / SINGAPORE UNIVERSITY OF TECHNOLOGY AND DESIGN (SUTD)
GOODFELLAS Singapore SINGAPORE