Title Brand Product / Service Entrant Company Location Award
A01 Food & Drink
SHARK
BEGA
VEGEMITE
THINKERBELL Melbourne AUSTRALIA
DENMARK
BEGA
VEGEMITE
THINKERBELL Melbourne AUSTRALIA
BRADBURY
BEGA
VEGEMITE
THINKERBELL Melbourne AUSTRALIA
KOLKATA
AMAR TEA PVT. LTD.
SOCIETY TEA
BLACK SWAN LIFE COMMUNICATIONS Mumbai INDIA
KASHMIR
AMAR TEA PVT. LTD.
SOCIETY TEA
BLACK SWAN LIFE COMMUNICATIONS Mumbai INDIA
KANYAKUMARI
AMAR TEA PVT. LTD.
SOCIETY TEA
BLACK SWAN LIFE COMMUNICATIONS Mumbai INDIA
A02 Other FMCG
READ OUR LIPS
ISEHAN CO., LTD.
KISSME
DENTSU INC. Tokyo JAPAN
MOSQUITO FLIGHT PATH
S.C. JOHNSON & SON
RAID
BBDO CHINA Shanghai CHINA
A04 Consumer Durables
CHOP-CHOP 2.0 BEEF
AMMELOO
HOUSEHOLD PRODUCTS
AMBER CHINA Shanghai CHINA
CHOP-CHOP 2.0 PORK
AMMELOO
HOUSEHOLD PRODUCTS
AMBER CHINA Shanghai CHINA
CHOP-CHOP 2.0 MUTTON
AMMELOO
HOUSEHOLD PRODUCTS
AMBER CHINA Shanghai CHINA
CHILI PEPPERS
THERMOS K.K.
THERMOS
McCANN TOKYO JAPAN
NATURAL ICE
THERMOS K.K.
THERMOS
McCANN TOKYO JAPAN
CHARCOAL
THERMOS K.K.
THERMOS
McCANN TOKYO JAPAN
SALT
THERMOS K.K.
THERMOS
McCANN TOKYO JAPAN
WHALE
DKSH (THAILAND) LTD.
LEGO
OGILVY Bangkok THAILAND
Short List
BLOCK OUT THE CHAOS: WORLD LEADERS
JBL (ITECT LTD)
HEADPHONES
CHEIL WORLDWIDE Hong Kong HONG KONG
Bronze
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS
JBL (ITECT LTD)
HEADPHONES
CHEIL WORLDWIDE Hong Kong HONG KONG
Bronze
DRAGON
DKSH (THAILAND) LTD.
LEGO
OGILVY Bangkok THAILAND
Bronze
KING KONG
DKSH (THAILAND) LTD.
LEGO
OGILVY Bangkok THAILAND
Bronze
A06 Retail
COMMON GROUND - FRIES
MCDONALD'S PHILIPPINES
MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES
COMMON GROUND - BURGER
MCDONALD'S PHILIPPINES
MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES
COMMON GROUND - NUGGETS
MCDONALD'S PHILIPPINES
MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES
COMMON GROUND - SUNDAE
MCDONALD'S PHILIPPINES
MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES
MCDONALD'S "CAN'T STOP" BILLBOARD
MCDONALD'S HONG KONG
MCDOANALD'S
DDB WORLDWIDE Hong Kong HONG KONG
DRAGSTER
KFC BIRDLAND (HONG KONG) LTD
KFC
OGILVY HONG KONG HONG KONG
Silver
SHUTTLE
KFC BIRDLAND (HONG KONG) LTD
KFC
OGILVY HONG KONG HONG KONG
Silver
HEROES
KFC BIRDLAND (HONG KONG) LTD
KFC
OGILVY HONG KONG HONG KONG
Silver
A07 Travel
GET BACK, TOHOKU. 1
EAST JAPAN RAILWAY COMPANY
TOHOKU SHINKANSEN
DENTSU INC. Tokyo JAPAN
GET BACK, TOHOKU. 2
EAST JAPAN RAILWAY COMPANY
TOHOKU SHINKANSEN
DENTSU INC. Tokyo JAPAN
GET BACK, TOHOKU. 3
EAST JAPAN RAILWAY COMPANY
TOHOKU SHINKANSEN
DENTSU INC. Tokyo JAPAN
GET BACK, TOHOKU. 4
EAST JAPAN RAILWAY COMPANY
TOHOKU SHINKANSEN
DENTSU INC. Tokyo JAPAN
GET BACK, TOHOKU. 5
EAST JAPAN RAILWAY COMPANY
TOHOKU SHINKANSEN
DENTSU INC. Tokyo JAPAN
FAKE LEANING TOWER
C-TRIP
CTRIP.COM
OGILVY SHANGHAI CHINA
FAKE STONEHENGE
C-TRIP
CTRIP.COM
OGILVY SHANGHAI CHINA
FAKE EIFFEL TOWER
C-TRIP
CTRIP.COM
OGILVY SHANGHAI CHINA
FAKE MOUNT RUSHMORE
C-TRIP
CTRIP.COM
OGILVY SHANGHAI CHINA
FAKE SYDNEY OPERA HOUSE
C-TRIP
CTRIP.COM
OGILVY SHANGHAI CHINA
A08 Leisure
SALONE DEL MOBILE. MILANO SHANGHAI 2017
FEDERLEGNO ARREDO EVENTI SPA
SALONE DEL MOBILE. MILANO SHANGHAI 2017
LORENZO MARINI GROUP Milan ITALY
A09 Media / Entertainment
TONGUE-TIED
WISE MONKEY PUBLICATIONS
E-BOOK
DENTSU SINGAPORE SINGAPORE
INTROVERT
WISE MONKEY PUBLICATIONS
E-BOOK
DENTSU SINGAPORE SINGAPORE
MELTDOWN
WISE MONKEY PUBLICATIONS
E-BOOK
DENTSU SINGAPORE SINGAPORE
A12 Corporate Social Responsibility (CSR) / Corporate Image
DRINKING SOS
THIRUMALAI MISSION HOSPITAL
ALCOHOL DEADDICTION CENTRE
R K SWAMY BBDO Mumbai INDIA
A13 Not-for-profit / Charity / Government
CURIOUS CHILDREN
KOREA ELECTRICAL SAFETY CORPORATION
ELECTRICAL SAFETY
KOREA ELECTRICAL SAFETY CORPORATION Wanju-gun, Jeollabuk-do SOUTH KOREA
UNRAVELLING#INREALLIFE
THE SAMARITANS
THE SAMARITANS
OGILVY HONG KONG HONG KONG
TIGERS
FREELAND FOUNDATION
FREELAND
OGILVY Bangkok THAILAND
BEARS
FREELAND FOUNDATION
FREELAND
OGILVY Bangkok THAILAND
WOLVES
FREELAND FOUNDATION
FREELAND
OGILVY Bangkok THAILAND
TABLET
SINGAPORE UNIVERSITY OF TECHNOLOGY AND DESIGN (SUTD)
SINGAPORE UNIVERSITY OF TECHNOLOGY AND DESIGN (SUTD)
GOODFELLAS Singapore SINGAPORE
GAME
SINGAPORE UNIVERSITY OF TECHNOLOGY AND DESIGN (SUTD)
SINGAPORE UNIVERSITY OF TECHNOLOGY AND DESIGN (SUTD)
GOODFELLAS Singapore SINGAPORE