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Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Activation by Location
DUSTSEE
SEOUL METROPOLITAN GOVERNMENT / PUBLIC HEALTH AND SAFETY AWARENESS		 CHEIL WORLDWIDE Seoul SOUTH KOREA IM FINE Seoul / SOMEDAY SPRING Seoul SOUTH KOREA
Short List
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS		 BWM DENTSU Melbourne AUSTRALIA GUILTY CONTENT Melbourne AUSTRALIA
Gold Spike
HYPER COURT
NIKE / NIKE		 MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam * THE NETHERLANDS
Bronze Spike
A02 AR
SELFIESTIX
MARS NZ / PEDIGREE DENTASTIX		 COLENSO BBDO Auckland NEW ZEALAND FINCH Auckland / FRANKLIN RD Auckland NEW ZEALAND
Bronze Spike
A04 360° Videos
BLUIE
THE STAR / BLUIE		 BASHFUL Sydney AUSTRALIA
Short List
A07 Data / Insight
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA
HINDUSTAN UNILEVER LIMITED / LIFEBUOY		 MINDSHARE Mumbai INDIA
Bronze Spike
A08 Innovative Use of Technology
INVISIBLE FRIENDS
MISSING PERSONS ADVOCACY NETWORK / MISSING PERSONS ADVOCACY NETWORK		 whiteGREY MELBOURNE AUSTRALIA whiteGREY MELBOURNE AUSTRALIA
Short List
HYPER COURT
NIKE / NIKE		 MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam * THE NETHERLANDS
Short List
THE GOOD VIBES PROJECT
SENSE INTERNATIONAL INDIA / MOBILE APP FOR THE DEAFBLIND		 CHEIL WORLDWIDE Gurgaon INDIA CHEIL WORLDWIDE Gurgaon INDIA
Silver Spike
A09 Use of Advanced Learning Technologies
LUCY
PRINCE OF WALES HOSPITAL / PRINCE OF WALES HOSPITAL - SPINAL UNIT		 DELOITTE AUSTRALIA Melbourne AUSTRALIA DELOITTE AUSTRALIA Melbourne AUSTRALIA
Bronze Spike
B02 Mobile Apps
SELFIESTIX
MARS NZ / PEDIGREE DENTASTIX		 COLENSO BBDO Auckland NEW ZEALAND FINCH Auckland / FRANKLIN RD Auckland NEW ZEALAND
Silver Spike
WE REMIT
TENCENT / WE REMIT		 TENCENT Shenzhen CHINA HAND IN HAND PRODUCTIONS Shenzhen / TENCENT Shenzhen CHINA
Grand Prix
HYPER COURT
NIKE / NIKE		 MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam * THE NETHERLANDS
Short List
THE GOOD VIBES PROJECT
SENSE INTERNATIONAL INDIA / MOBILE APP FOR THE DEAFBLIND		 CHEIL WORLDWIDE Gurgaon INDIA CHEIL WORLDWIDE Gurgaon INDIA
Gold Spike
B03 Social for Mobile
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS		 BWM DENTSU Melbourne AUSTRALIA GUILTY CONTENT Melbourne AUSTRALIA
Silver Spike
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION		 WATCONSULT Mumbai INDIA
Short List
CHATBOOKS
SINGAPORE BOOK COUNCIL / #BUYSINGLIT 2018 (BUY SINGAPORE LITERATURE MOVEMENT)		 DDB SINGAPORE SINGAPORE DDB SINGAPORE SINGAPORE
Short List
INVISIBLE FRIENDS
MISSING PERSONS ADVOCACY NETWORK / MISSING PERSONS ADVOCACY NETWORK		 whiteGREY MELBOURNE AUSTRALIA whiteGREY MELBOURNE AUSTRALIA
Bronze Spike
B05 Mobile Advertising
PATH TO PEACE
COCA-COLA / COCA-COLA		 OGILVY VIETNAM Ho Chi Minh City VIETNAM OGILVY VIETNAM Ho Chi Minh City VIETNAM
Short List
C01 Integrated Mobile Campaign
SELFIESTIX
MARS NZ / PEDIGREE DENTASTIX		 COLENSO BBDO Auckland NEW ZEALAND FINCH Auckland / FRANKLIN RD Auckland NEW ZEALAND
Gold Spike
C03 Messaging Campaign
A MEME GALLERY
TENCENT / TENCENT CHARITY		 TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
Short List
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS		 BWM DENTSU Melbourne AUSTRALIA GUILTY CONTENT Melbourne AUSTRALIA
Bronze Spike
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