Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Activation by Location
DUSTSEE
SEOUL METROPOLITAN GOVERNMENT
PUBLIC HEALTH AND SAFETY AWARENESS
CHEIL WORLDWIDE Seoul SOUTH KOREA IM FINE Seoul / SOMEDAY SPRING Seoul SOUTH KOREA
Short List
MCDELIVERY PIN
MCDONALD'S PHILIPPINES
MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE
DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA GUILTY CONTENT Melbourne AUSTRALIA
Gold
SHIBUYA FALLOUT
TOWA PICTURES
MISSION: IMPOSSIBLE - FALLOUT
DENTSU EVENT OPERATIONS INC. Tokyo JAPAN DENTSU EVENT OPERATIONS INC. Tokyo / DENTSU INC. Tokyo JAPAN
THE FLIXONASE ALLERGY MONITOR
GSK
FLIXONASE NASAL ALLERGY SPRAY
MEDIACOM Beijing CHINA MOJI WEATHER Beijing CHINA
BIRD HEARING TEST
PANASONIC
HEARING AID
HAKUHODO INC. Tokyo JAPAN 1-10DESIGN Kyoto / CREATORS GROUP MAC Tokyo JAPAN
HYPER COURT
NIKE
NIKE
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam THE NETHERLANDS
Bronze
REXONA MOVEMENT FOR MOVEMENT
UNILEVER
REXONA
MINDSHARE Jakarta INDONESIA
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA
HINDUSTAN UNILEVER LIMITED
LIFEBUOY
MINDSHARE Mumbai INDIA
A02 AR
SELFIESTIX
MARS NZ
PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND FINCH Auckland / FRANKLIN RD Auckland NEW ZEALAND
Bronze
OREO OBOX
MONDELEZ
OREO COOKIE
INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai CHINA INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai CHINA
ADIDAS RUNNING HIT THIS GROUND RUNNING
ADIDAS RUNNING
PUREBOOST DPR
PROXIMITY CHINA Shanghai CHINA PROXIMITY CHINA Shanghai CHINA
PEPSI FOOTBALL CHALLENGE
SUNTORY PEPSICO BEVERAGE (THAILAND) CO., LTD
PEPSI
MINDSHARE THAILAND Bangkok THAILAND BLIPPAR SINGAPORE SINGAPORE
THE 'OFFICE OF THE FUTURE'
HPI
HP COMMERCIAL PRODUCTS - ELITEBOOK X360 1020
PHD SINGAPORE SINGAPORE
A03 VR
FOX MOVIES VR
FOX NETWORKS GROUP
FOX MOVIES
CREOTE STUDIO LIMITED Hong Kong HONG KONG CREOTE STUDIO LIMITED Hong Kong HONG KONG
PUCCHO A-N 4D GOGGLES
UHA MIKAKUTO CO., LTD.,
PUCCHO
ADK Tokyo JAPAN PYRAMID FILM QUADRA Tokyo / PYRAMID FILM QUADRA Tokyo JAPAN
A04 360° Videos
NIKE BELIEVE IN MORE : ZHOU DONGYU
NIKE GREATER CHINA
NIKE WOMEN
AKQA Shanghai CHINA AKQA Shanghai / CEKAI INC. Tokyo CHINA / JAPAN
BLUIE
THE STAR
BLUIE
BASHFUL Sydney AUSTRALIA
Short List
A05 Networked / Connected Devices
MENGNIU NEST COMPASS
MENGNIU
MILK
HYLINK DIGITAL SOLUTIONS Beijing CHINA HYLINK DIGITAL SOLUTIONS Beijing CHINA
A06 Wearable Technology
HOMEBOUND PENDANT
DAWN JEWELLERY - JADE GPS
GPS
DDB WORLDWIDE Hong Kong HONG KONG
PUNISH FOR PANIC
JAPAN PARK & RESORT
AMUSEMENT PARK "SPACE WORLD"
HAKUHODO INC. Tokyo JAPAN HAKUHODO PRODUCT'S Tokyo / INVISIBLE DESIGNS LAB Tokyo JAPAN
A07 Data / Insight
WE REMIT
TENCENT
WE REMIT
TENCENT Shenzhen CHINA HAND IN HAND PRODUCTIONS Shenzhen / TENCENT Shenzhen CHINA
EXPERIMENT FOR THE SMART
TENCENT
TENCENT
TENCENT Shenzhen CHINA FEATURE WORKS Shanghai / MAGIC PAINT ADVERTISING Guangzhou CHINA
DUSTSEE
SEOUL METROPOLITAN GOVERNMENT
PUBLIC HEALTH AND SAFETY AWARENESS
CHEIL WORLDWIDE Seoul SOUTH KOREA IM FINE Seoul / SOMEDAY SPRING Seoul SOUTH KOREA
PREDICT TO PREVENT
SAMSUNG
DEPRESSION AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND 1MOBY Bangkok THAILAND
YEAR WITH UBER
UBER
YEAR WITH UBER
R/GA SINGAPORE SINGAPORE R/GA SINGAPORE SINGAPORE
LIFELINELUNCHBOX
HAKUHODO I-STUDIO
LIFELINELUNCHBOX
HAKUHODO I-STUDIO Tokyo JAPAN HAKUHODO I-STUDIO Tokyo / TAIYO KIKAKU Tokyo JAPAN
YUMMY SAKE / TASTE FIRST. LABEL SECOND.
MIRAI SAKE STORE, LTD.
YUMMY SAKE
HAKUHODO I-STUDIO Tokyo JAPAN HAKUHODO I-STUDIO Tokyo / TAIYO KIKAKU Tokyo JAPAN
SEARCH ENGINE FOR REAL LIFE - CHEVROLET DIGITAL BRANDING CAMPAIGN
SAIC-GM
CHEVROLET
HYLINK DIGITAL SOLUTIONS Beijing CHINA HYLINK DIGITAL SOLUTIONS Beijing CHINA
HIJACKING THE LARGEST SHOPPING FESTIVAL IN THE WORLD
UNIQLO/FAST RETAILING
UNIQLO STORES
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
H&M SOCIAL STYLIST
H&M
SOCIAL INTELLIGENCE
OGILVY SHANGHAI CHINA
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA
HINDUSTAN UNILEVER LIMITED
LIFEBUOY
MINDSHARE Mumbai INDIA
Bronze
LITTLE MOMENTS. BIGGER THINGS
SAMSUNG
GALAXY NOTE 8
PUBLICIS SINGAPORE SINGAPORE PRODIGIOUS SINGAPORE SINGAPORE
A08 Innovative Use of Technology
LIFELINELUNCHBOX
HAKUHODO I-STUDIO
LIFELINELUNCHBOX
HAKUHODO I-STUDIO Tokyo JAPAN HAKUHODO I-STUDIO Tokyo / TAIYO KIKAKU Tokyo JAPAN
INVISIBLE FRIENDS
MISSING PERSONS ADVOCACY NETWORK
MISSING PERSONS ADVOCACY NETWORK
whiteGREY MELBOURNE AUSTRALIA whiteGREY MELBOURNE AUSTRALIA
Short List
HYPER COURT
NIKE
NIKE
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam THE NETHERLANDS
Short List
THE GOOD VIBES PROJECT
SENSE INTERNATIONAL INDIA
MOBILE APP FOR THE DEAFBLIND
CHEIL WORLDWIDE Gurgaon INDIA CHEIL WORLDWIDE Gurgaon INDIA
Silver
RUNWAY TO CART
TRESEMME/UNILEVER
TRESEMME SHAMPOO
INMOBI Jakarta INDONESIA INMOBI Jakarta INDONESIA
A09 Use of Advanced Learning Technologies
KFC DELIVERY – KIRI YOUR PERSONAL AI BARISTA
KFC
KFC DELIVERY COFFEE
ISOBAR CHINA GROUP Shanghai CHINA ISOBAR CHINA GROUP Shanghai CHINA
LUCY
PRINCE OF WALES HOSPITAL
PRINCE OF WALES HOSPITAL - SPINAL UNIT
DELOITTE AUSTRALIA Melbourne AUSTRALIA DELOITTE AUSTRALIA Melbourne AUSTRALIA
Bronze
REXONA MOVEMENT FOR MOVEMENT
UNILEVER
REXONA
MINDSHARE Jakarta INDONESIA
B01 Mobile Websites
#POWERLESSQUEEN
PROJECT NANHI KALI
NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
HAVE A WIDER VIEW TO THE SEA
ORIS
ORIS HAMMERHEAD LIMITED EDITION
DENTSU X Taipei CHINESE TAIPEI
THE MEETUP TICKET
TOKYO TOWER
TOKYO TOWER TOP DECK TOUR
DENTSU INC. Tokyo JAPAN AID-DCC Tokyo / FUTUREK Osaka JAPAN
MENGNIU NEST COMPASS
MENGNIU
MILK
HYLINK DIGITAL SOLUTIONS Beijing CHINA HYLINK DIGITAL SOLUTIONS Beijing CHINA
SAFFOLA - BEAT THE CRAVE
SAFFOLA ACTUVE NUTRI SHAKE
DRINK
WAT MEDIA Mumbai, INDIA
RIN CAREER READY ACADEMY - KEEP SHINING!
HINDUSTAN UNILEVER LIMITED
CUSTOMER CENTRICITY PROGRAMME
DIGITAS Mumbai INDIA DIGITAS Mumbai INDIA
B02 Mobile Apps
SELFIESTIX
MARS NZ
PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND FINCH Auckland / FRANKLIN RD Auckland NEW ZEALAND
Silver
WE REMIT
TENCENT
WE REMIT
TENCENT Shenzhen CHINA HAND IN HAND PRODUCTIONS Shenzhen / TENCENT Shenzhen CHINA
Grand Prix
PREDICT TO PREVENT
SAMSUNG
DEPRESSION AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND 1MOBY Bangkok THAILAND