Title Brand Product / Service Entrant Company Location Production Company Location Award
B03 Social for Mobile
720 HOURS OF YOUTH
Y!MOBILE / Y!MOBILE
HAKUHODO KETTLE INC Tokyo / HAKUHODO INC. Tokyo JAPAN AOI PRO. INC. Tokyo / BABEL LABEL Tokyo JAPAN
C01 Integrated Mobile Campaign
LAYTON'S MYSTERY JOURNEY: REAL WORLD PUZZLE SOLVING
LEVEL-5 / LAYTON'S MYSTERY JOURNEY
PARTY Tokyo JAPAN SCRAP Tokyo / KAIBUTSU Tokyo JAPAN
A02 AR
SELFIESTIX
MARS NZ / PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND FINCH Auckland / FRANKLIN RD Auckland NEW ZEALAND
Bronze Spike
B02 Mobile Apps
SELFIESTIX
MARS NZ / PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND FINCH Auckland / FRANKLIN RD Auckland NEW ZEALAND
Silver Spike
C03 Messaging Campaign
A MEME GALLERY
TENCENT / TENCENT CHARITY
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
Short List
A07 Data / Insight
WE REMIT
TENCENT / WE REMIT
TENCENT Shenzhen CHINA HAND IN HAND PRODUCTIONS Shenzhen / TENCENT Shenzhen CHINA
C02 Cross Device Campaign
EXPERIMENT FOR THE SMART
TENCENT / TENCENT
TENCENT Shenzhen / ZHENG&CO. Guangzhou CHINA FEATURE WORKS Shanghai / MAGIC PAINT ADVERTISING Guangzhou CHINA
B04 Mobile Games
AMERICAN ASSASSIN
VILLAGE ROADSHOW / AMERICAN ASSASSIN FILM
ISOBAR Melbourne AUSTRALIA ISOBAR Melbourne AUSTRALIA
A01 Activation by Location
DUSTSEE
SEOUL METROPOLITAN GOVERNMENT / PUBLIC HEALTH AND SAFETY AWARENESS
CHEIL WORLDWIDE Seoul SOUTH KOREA IM FINE Seoul / SOMEDAY SPRING Seoul SOUTH KOREA
Short List
A04 360° Videos
NIKE BELIEVE IN MORE : ZHOU DONGYU
NIKE GREATER CHINA / NIKE WOMEN
AKQA Shanghai CHINA AKQA Shanghai / CEKAI INC. Tokyo CHINA / JAPAN
B01 Mobile Websites
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
A09 Use of Advanced Learning Technologies
KFC DELIVERY – KIRI YOUR PERSONAL AI BARISTA
KFC / KFC DELIVERY COFFEE
ISOBAR CHINA GROUP Shanghai CHINA ISOBAR CHINA GROUP Shanghai CHINA
B05 Mobile Advertising
PATH TO PEACE
COCA-COLA / COCA-COLA
OGILVY VIETNAM Ho Chi Minh City VIETNAM OGILVY VIETNAM Ho Chi Minh City VIETNAM
Short List
A08 Innovative Use of Technology
LIFELINELUNCHBOX
HAKUHODO I-STUDIO / LIFELINELUNCHBOX
HAKUHODO I-STUDIO Tokyo JAPAN HAKUHODO I-STUDIO Tokyo / TAIYO KIKAKU Tokyo JAPAN
A03 VR
FOX MOVIES VR
FOX NETWORKS GROUP / FOX MOVIES
CREOTE STUDIO LIMITED Hong Kong HONG KONG CREOTE STUDIO LIMITED Hong Kong HONG KONG
A06 Wearable Technology
HOMEBOUND PENDANT
DAWN JEWELLERY - JADE GPS / GPS
DDB WORLDWIDE Hong Kong HONG KONG
A05 Networked / Connected Devices
MENGNIU NEST COMPASS
MENGNIU / MILK
HYLINK DIGITAL SOLUTIONS Beijing CHINA HYLINK DIGITAL SOLUTIONS Beijing CHINA
A08 Innovative Use of Technology
INVISIBLE FRIENDS
MISSING PERSONS ADVOCACY NETWORK / MISSING PERSONS ADVOCACY NETWORK
whiteGREY MELBOURNE AUSTRALIA whiteGREY MELBOURNE AUSTRALIA
Short List
A04 360° Videos
BLUIE
THE STAR / BLUIE
BASHFUL Sydney / TSE Sydney AUSTRALIA
Short List
B05 Mobile Advertising
24H JOURNEY TO THE EARTH —— EQUINOX FBI CAMPAIGN ON THE WORLD EARTH DAY
SAIC-GM / CHEVROLET
HYLINK DIGITAL SOLUTIONS Beijing CHINA HYLINK DIGITAL SOLUTIONS Beijing CHINA
A03 VR
PUCCHO A-N 4D GOGGLES
UHA MIKAKUTO CO., LTD., / PUCCHO
ADK Tokyo / PYRAMID FILM QUADRA Tokyo JAPAN PYRAMID FILM QUADRA Tokyo / PYRAMID FILM QUADRA Tokyo JAPAN
B01 Mobile Websites
HAVE A WIDER VIEW TO THE SEA
ORIS / ORIS HAMMERHEAD LIMITED EDITION
DENTSU X Taipei CHINESE TAIPEI
A09 Use of Advanced Learning Technologies
LUCY
PRINCE OF WALES HOSPITAL / PRINCE OF WALES HOSPITAL - SPINAL UNIT
DELOITTE AUSTRALIA Melbourne AUSTRALIA DELOITTE AUSTRALIA Melbourne AUSTRALIA
Bronze Spike
B04 Mobile Games
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
A01 Activation by Location
MCDELIVERY PIN
MCDONALD'S PHILIPPINES / MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES
C03 Messaging Campaign
AMERICAN ASSASSIN
VILLAGE ROADSHOW / AMERICAN ASSASSIN FILM
ISOBAR Melbourne AUSTRALIA ISOBAR Melbourne AUSTRALIA
A02 AR
OREO OBOX
MONDELEZ / OREO COOKIE
INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai CHINA INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai CHINA
B02 Mobile Apps
WE REMIT
TENCENT / WE REMIT
TENCENT Shenzhen CHINA HAND IN HAND PRODUCTIONS Shenzhen / TENCENT Shenzhen CHINA
Grand Prix
A07 Data / Insight
EXPERIMENT FOR THE SMART
TENCENT / TENCENT
TENCENT Shenzhen / ZHENG&CO. Guangzhou CHINA FEATURE WORKS Shanghai / MAGIC PAINT ADVERTISING Guangzhou CHINA
C01 Integrated Mobile Campaign
DINE® CREAMY TREATS | GET MORE FACE-TO-FACE TIME
MARS NZ / DINE® CREAMY TREATS
COLENSO BBDO Auckland NEW ZEALAND ROBBER'S DOG Auckland NEW ZEALAND
B03 Social for Mobile
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY AUSTRALIA
A06 Wearable Technology
PUNISH FOR PANIC
JAPAN PARK & RESORT / AMUSEMENT PARK "SPACE WORLD"
HAKUHODO INC. Tokyo / INVISIBLE DESIGNS LAB Tokyo JAPAN HAKUHODO PRODUCT'S Tokyo / INVISIBLE DESIGNS LAB Tokyo JAPAN
A09 Use of Advanced Learning Technologies
REXONA MOVEMENT FOR MOVEMENT
UNILEVER / REXONA
MINDSHARE Jakarta INDONESIA
A08 Innovative Use of Technology
HYPER COURT
NIKE / NIKE
BBH Singapore THE NETHERLANDS MEDIAMONKS Amsterdam THE NETHERLANDS
Short List
C01 Integrated Mobile Campaign
SELFIESTIX
MARS NZ / PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND FINCH Auckland / FRANKLIN RD Auckland NEW ZEALAND
Gold Spike
B03 Social for Mobile
A MEME GALLERY
TENCENT / TENCENT CHARITY
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
A01 Activation by Location
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA GUILTY CONTENT Melbourne AUSTRALIA
Gold Spike
C03 Messaging Campaign
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA GUILTY CONTENT Melbourne AUSTRALIA
Bronze Spike
B02 Mobile Apps
PREDICT TO PREVENT
SAMSUNG / DEPRESSION AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND 1MOBY Bangkok THAILAND
A07 Data / Insight
DUSTSEE
SEOUL METROPOLITAN GOVERNMENT / PUBLIC HEALTH AND SAFETY AWARENESS
CHEIL WORLDWIDE Seoul SOUTH KOREA IM FINE Seoul / SOMEDAY SPRING Seoul SOUTH KOREA
A02 AR
ADIDAS RUNNING HIT THIS GROUND RUNNING
ADIDAS RUNNING / PUREBOOST DPR
PROXIMITY CHINA Shanghai CHINA PROXIMITY CHINA Shanghai CHINA
B04 Mobile Games
30 MILLION TOUCHES
RELIANCE JIO / JIO KBC
RELIANCE JIO INFOCOMM Mumbai INDIA RELIANCE JIO INFOCOMM Mumbai INDIA
B05 Mobile Advertising
JD 618 “IN THE MIDDLE OF THE YEAR”
JD / E-COMMERCE
HYLINK DIGITAL SOLUTIONS Beijing CHINA HYLINK DIGITAL SOLUTIONS Beijing CHINA
B01 Mobile Websites
THE MEETUP TICKET
TOKYO TOWER / TOKYO TOWER TOP DECK TOUR
DENTSU INC. Tokyo JAPAN AID-DCC Tokyo / FUTUREK Osaka JAPAN
MENGNIU NEST COMPASS
MENGNIU / MILK
HYLINK DIGITAL SOLUTIONS Beijing CHINA HYLINK DIGITAL SOLUTIONS Beijing CHINA
B05 Mobile Advertising
MOSQUITO FLIGHT PATH
S.C. JOHNSON & SON / RAID
BBDO CHINA Shanghai CHINA
C01 Integrated Mobile Campaign
OREO FACE TIME CAMPAIGN
MONDELEZ JAPAN / OREO
McCANN TOKYO JAPAN WONDERACTIVE Tokyo / 301 INC. Tokyo JAPAN
A01 Activation by Location
SHIBUYA FALLOUT
TOWA PICTURES / MISSION: IMPOSSIBLE - FALLOUT
DENTSU EVENT OPERATIONS INC. Tokyo / DENTSU INC. Tokyo JAPAN DENTSU EVENT OPERATIONS INC. Tokyo / DENTSU INC. Tokyo JAPAN
B02 Mobile Apps
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
A07 Data / Insight
PREDICT TO PREVENT
SAMSUNG / DEPRESSION AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND 1MOBY Bangkok THAILAND