PUNISH FOR PANIC

TitlePUNISH FOR PANIC
BrandJAPAN PARK & RESORT
Product / ServiceAMUSEMENT PARK "SPACE WORLD"
CategoryA06. Wearable Technology
EntrantHAKUHODO INC. Tokyo, JAPAN
Idea Creation HAKUHODO INC. Tokyo, JAPAN
Idea Creation 2 INVISIBLE DESIGNS LAB Tokyo, JAPAN
Idea Creation 3 ANNO LAB Fukuoka, JAPAN
Media Placement HAKUHODO INC. Tokyo, JAPAN
PR HAKUHODO INC. Tokyo, JAPAN
Production HAKUHODO PRODUCT'S Tokyo, JAPAN
Production 2 INVISIBLE DESIGNS LAB Tokyo, JAPAN
Production 3 ANNO LAB Fukuoka, JAPAN

Credits

Name Company Position
Tomohiko Kawanishi hakuhodo creative director
Masayuki Noda invisible design lab producer
Sadam Fujioka anno lab Technical Director/ Programmer
Yudai Kagawa invisible design lab Producer
Nariaki Iwatani anno lab Technical support
Megumi Yoshida anno lab Technical support
Daizo Imabayashi hakuhodo kyushu designer
Tokuo Tanida taima2 Film producer
shinji asano hakuhodo producuts film producer
Shun Nagata hakuhodo products Film director
Hidenori Hayashida hakuhodo products film director
Riko Uetake freerance translator

The Campaign

The existing old haunted house was changed into the most advanced attraction by an idea and mobile technology. Visitors wear a heart rate meter(commercial goods) on one arm and attach the clock of electric shocks(also commercial goods) on another arm, and enter the old haunted house. When visitors feel tense or afraid,a heart rate meter reacts. It sends a digital signal to electric shocks meter and visitors receive punishment. This technology fits to every attractions and cost only ten thousand dollars.

Creative Execution

There is an old and small amusement park “Space world” in Japan. From July to December 2017, the old haunted house in Space World was changed into the most advanced attraction by this technology. The name of attraction had also changed from "Alien Panic" to "Biri Biri(means electric shock) Alien Panic". This haunted house cost 3$ extra charge.

·This haunted house was taken away by more than 100 medias. ·The waiting time became over 70 minutes. ·Attendance increased to 167% comparing to the previous year. ·This technology will be introduced to 3 more another Amusement Park next yeah.

Idea × Combine the low budget mobile technologies × The existing old analog attraction = the most advanced attraction

Links

Video URL