The Campaign

With over 450 million Indians accessing the internet on their phones, it was clear that the Rin Career Ready Academy couldn’t be an academy of brick and mortar. But rather one of bits and bytes. So, we designed a bandwidth first platform that worked across devices and bandwidths. Additionally, we ensured- Consumer personas were mapped and unique user journeys designed. The UI/UX and Strategy teams worked closely with the client and users to come up with different user scenarios. Content was designed for easy loading, while being both immersive and engaging. And positive feedback loops were built in with every action receiving instant feedback and recognition, encouraging them to complete each module. We also ensured that the platform could be accessed from just about any device, be it a feature phone, a smartphone or a computer, with minimum disruption in the user experience.

Creative Execution

Built with a bandwidth-first approach, the academy was accessible even on 2G networks and basic phone browsers. It worked with all default device browsers giving it a reach and scale it never had before. With just a single sign up, users got access to the platform from any device. They could start the program on a basic feature phone, and then move to smart one, or a computer, with no loss of progress or data. Most importantly, the web-based platform was seamlessly integrated with the older IVR system so any user of the old system could easily transition to the new platform, without any loss of progress or data. After India, this platform is now being rolled out with the same user context in Bangladesh, Thailand, South Africa and Cambodia

The Rin Career Ready Academy is empowering an entire generation of young people with the skills and confidence to realize their ambition. 8.9 million minutes of content consumed 2.2 million sessions 414,778 registrations Ranked 8th in the Ansible studies for the top 10 mobile websites in India

With over 450 million Indians accessing the internet on their phones, it was clear that the Rin Career Ready Academy couldn’t be an academy of brick and mortar. But rather one of bits and bytes. So, we designed a bandwidth first platform that worked across devices and bandwidths. Additionally, we ensured- Consumer personas were mapped and unique user journeys designed. The UI/UX and Strategy teams worked closely with the client and users to come up with different user scenarios. Content was designed for easy loading, while being both immersive and engaging. And positive feedback loops were built in with every action receiving instant feedback and recognition, encouraging them to complete each module. We also ensured that the platform could be accessed from just about any device, be it a feature phone, a smartphone or a computer, with minimum disruption in the user experience.