THE GOOD VIBES PROJECT

Gold Spike

Case Film

Presentation Image

TitleTHE GOOD VIBES PROJECT
ClientSENSE INTERNATIONAL INDIA
Product / ServiceMOBILE APP FOR THE DEAFBLIND
CategoryB02. Mobile Apps
EntrantCHEIL WORLDWIDE Gurgaon, INDIA
Idea Creation CHEIL WORLDWIDE Gurgaon, INDIA
Production CHEIL WORLDWIDE Gurgaon, INDIA

The Campaign

The Good Vibes App: the first, two-way communication tool for the deafblind. Since the deafblind deciphered all things by touch, we needed a technology or medium that could replicate tactile feedback. And it had to be easily available, affordable, and dependable. We found all those qualities in the ubiquitous smartphone. We simply found a way to convert the English alphabet into tactile inputs (tap/long press) and back into tactile outputs (distinct vibrations). After interacting with the deafblind and their caregivers, we knew we had our task cut out. We had to design a user experience that replicates ‘touch & feel’ - the only form of two-way communication used by them. With the Good Vibes app, we dug deep and explored a whole new dimension of app design: one that works for those who can’t see nor hear. The result is ‘the invisible UI’ – probably the first of its kind.

Creative Execution

The Good Vibes App: the first, two-way communication tool for the deafblind. Since the deafblind deciphered all things by touch, we needed a technology or medium that could replicate tactile feedback. And it had to be easily available, affordable, and dependable. We found all those qualities in the ubiquitous smartphone. We simply found a way to convert the English alphabet into tactile inputs (tap/long press) and back into tactile outputs (distinct vibrations). After interacting with the deafblind and their caregivers, we knew we had our task cut out. We had to design a user experience that replicates ‘touch & feel’ - the only form of two-way communication used by them. With the Good Vibes app, we dug deep and explored a whole new dimension of app design: one that works for those who can’t see nor hear. The result is ‘the invisible UI’ – probably the first of its kind.

App launched to a LIVE audience (deafblind and their caregivers) on 15th January 2018 at the National Training For Adult Deafblind, Ahmedabad, INDIA—organised by Sense International INDIA. The launch was followed by an immersive workshop where the caregivers were given English/Morse conversion training material along with the app downloaded on to their smartphones. The deafblind, aside to the smartphone with the app installed, were given special, raised-UV coated English/Morse cue cards with dots and dashes that they could feel with their fingers. And, a short while later—the deafblind and their caregivers were messaging 'hello' to each other—for the first time, using a smartphone! Primary Medium: Mobile App, Google PlayStore www.goodvibesapp.org

App launched to a LIVE audience (deafblind and their caregivers) on 15th January 2018 at the National Training For Adult Deafblind, Ahmedabad, INDIA—organised by Sense International INDIA. The launch was followed by an immersive workshop where the caregivers were given English/Morse conversion training material along with the app downloaded on to their smartphones. The deafblind, aside to the smartphone with the app installed, were given special, raised-UV coated English/Morse cue cards with dots and dashes that they could feel with their fingers. And, a short while later—the deafblind and their caregivers were messaging 'hello' to each other—for the first time, using a smartphone! Primary Medium: Mobile App, Google PlayStore www.goodvibesapp.org

Credits

Name Company Position
Vinod Sivan Cheil Worldwide India Group Creative Director
Vijay Simha Vellanki Cheil Worldwide India Executive Creative Director
Nishith Sidana Cheil Worldwide India Creative Supervisor—Copy
Kailash Chandra Bhatt Cheil Worldwide India Creative Supervisor—Art
Rohit Kumar Cheil Worldwide India UX Design Lead
Sagar Prabhakar Mahabaleshwarkar Cheil Worldwide India Chief Creative Officer
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