|Brand||TOYOTA MOTOR CORPORATION|
|Product / Service||TOYOTA|
|Category||B02. Mobile Apps|
|Entrant||DELPHYS Tokyo, JAPAN|
|Idea Creation||TEAMLAB Tokyo, JAPAN|
|Media Placement||DELPHYS Tokyo, JAPAN|
|PR||DELPHYS Tokyo, JAPAN|
|Production||TEAMLAB Tokyo, JAPAN|
|Isao Kawano||Delphys||Activation Planning Director|
|Shimpei Matsui||Life is Tech||Executive Officer|
|Ryota Iijima||Delphys||Digital Communication Planning Director|
|Masayuki Osawa||Boostar||PR Planning|
|Koichi Yamamoto||TYA||Creative Director|
|Andres Lopez||TYA||Creative Director|
|Wataru Tamura||teamLab||Creative Director|
Created an app "Mobilmo" in order to provide more Digital Monozukuri (making things) opportunities of creativity & co-creation for children.
Mobilmo is designed based on the culture of software development. I is recommended that people around the world can appropriate ideas publicized in open sources and make improvements on them. We have been able to make use of the great variety of modules devised by creative individuals around the world, improving them and combining them so as to come up with new developments on a daily basis. By sharing what were created, the creativity of society as a whole will increase. Mobilmo also makes use of this idea. In the world of Mobilmo the mobile bodies we create can be shared around the world. And by sharing them, your own mobile body can appear on the planets of users around the world, so that it can be used as just like a software open source. As a result, the world’s users can freely copy parts from this Mobilmo.
Over 400K downloads / Over 1K users in 16 countries / Approx. 0.5mil mobile bodies (mobilmo) were created
In modern society, digital technology has infiltrated more and more areas of our lives and an increasing number of tasks have been taken over by machines. In the society of the future, things that can only be performed by humans, which means cooperative creativity, will be most important for all of us. Targeting all children all over the world, "Mobilmo" was developed to let children to discover new ways of making something truly unique and to connect with others.