|Title||KFC DELIVERY – KIRI YOUR PERSONAL AI BARISTA|
|Product / Service||KFC DELIVERY COFFEE|
|Category||A09. Use of Advanced Learning Technologies|
|Entrant||ISOBAR CHINA GROUP Shanghai, CHINA|
|Idea Creation||ISOBAR CHINA GROUP Shanghai, CHINA|
|Production||ISOBAR CHINA GROUP Shanghai, CHINA|
|Chris Chen||Isobar China Group||Chief Creative Officer|
|Jianhao Chen||Isobar China Group||CTO|
|Kenneth Hsieh||Isobar China Group||Group Creative Director|
|Cindy Lee||Isobar China Group||Deputy General Manager|
|Iris Kao||Isobar China Group||Group Account Director|
|Elle Sun||Isobar China Group||Account Manager|
|Eva Lin||Isobar China Group||Senior Strategy Director|
|Matt Ma||Isobar China Group||Senior Art Director|
|Sasa Zhang||Isobar China Group||Associate Creative Director|
|Qian Li||Isobar China Group||Data R&D Manager|
|Geng Lei||Isobar China Group||Data R&D Vice-Director|
|Hongchao Hao||Isobar China Group||Senior Python R&D|
|LiangLiang Sun||Isobar China Group||Senior Python R&D|
|Hao Wu||Isobar China Group||Python R&D|
|Yaonan Chen||Isobar China Group||Project Director|
|Xue Jiang||Isobar China Group||Project Manager|
|Alvin Huang||Isobar China Group||Chief Executive Officer|
|Iris Han||Yum China||Marketing Manager|
As AI assisted service becomes a new trend with voice surface as its hub, KFC Delivery, as a pioneer of online ordering platforms, brings humanized voice chatbot named Kiri to create an artificial intelligence ordering system, makes online ordering more fun.
Based on Social APP WeChat Mini Program, the AI voice ordering system named Kiri is a chatbot programmed with the application of UNIT NLP technology and big data in order to engage with consumers. It recognizes user’s input and answers accordingly. Integrated with Knowledge Graphs, the chatbot is also endowed with human personality who has a fine sense of humor while chatting and interacting with customers. First, users can start the conversation with Kiri by selecting it from the menu on KFC’s WeChat Official Account. Second, users will get a customized image-text welcome based on the day and time Kiri is activated. Third, click the menu to see details about the products provided by Kiri. Lastly, while Choosing sizes and flavors, users are also receiving messages from Kiri such as pretty images or funny texts, which adds more human elements and fun to online ordering.
After the campaign launched, KFC Delivery social account has increased its fans by 10% every week. Fans’ activity and interaction has been enhanced 46%.
Artificial intelligence technology has been penetrating into our lives in this fast-changing mobile internet world, while AI users especially the young digital generation aged from 18 to 35 are expecting more personalized and diversified experience full of creativity, which they are willing to share with others.