| Title | SEARCH ENGINE FOR REAL LIFE - CHEVROLET DIGITAL BRANDING CAMPAIGN |
| Brand | SAIC-GM |
| Product / Service | CHEVROLET |
| Category | A07. Data / Insight |
| Entrant | HYLINK DIGITAL SOLUTIONS Beijing, CHINA |
| Idea Creation | HYLINK DIGITAL SOLUTIONS Beijing, CHINA |
| Media Placement | HYLINK DIGITAL SOLUTIONS Beijing, CHINA |
| Production | HYLINK DIGITAL SOLUTIONS Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| zhang ke | Hylink Shanghai | Deputy General Manager |
Chevrolet launched an integrated digital branding campaign together with top 4 Chinese search engines to inspire people to explore the real world with a Chevrolet vehicle. By employing AR technology and big data from Baidu, Chevrolet let 5.3million users face themselves on Baidu.
Chevrolet launched an integrated digital branding campaign together with top 4 Chinese search engines to inspire people to explore the real world with a Chevrolet vehicle. By employing AR technology and big data from Baidu, Chevrolet let 5.3million users face themselves on Baidu.
Chevrolet launched an integrated digital branding campaign together with top 4 Chinese search engines to inspire people to explore the real world with a Chevrolet vehicle. By employing AR technology and big data from Baidu, Chevrolet let 5.3million users face themselves on Baidu.
Chevrolet launched an integrated digital branding campaign together with top 4 Chinese search engines to inspire people to explore the real world with a Chevrolet vehicle. By employing AR technology and big data from Baidu, Chevrolet let 5.3million users face themselves on Baidu.