Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Activation by Location
MCDELIVERY PIN
MCDONALD'S PHILIPPINES
MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES
HYPER COURT
NIKE
NIKE
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS
Amsterdam
THE NETHERLANDS
Bronze
DUSTSEE
SEOUL METROPOLITAN GOVERNMENT
PUBLIC HEALTH AND SAFETY AWARENESS
CHEIL WORLDWIDE Seoul SOUTH KOREA IM FINE
Seoul
SOMEDAY SPRING
Seoul
ORANGE CODE SOUND FACTORY
Seoul
FAT BOY
Seoul
FIREWORKS
Seoul
SOUTH KOREA
Short List
BIRD HEARING TEST
PANASONIC
HEARING AID
HAKUHODO INC. Tokyo JAPAN 1-10DESIGN
Kyoto
CREATORS GROUP MAC
Tokyo
GEEK PICTURES
Tokyo
TOKYO WONDER STUDIO
JAPAN
SHIBUYA FALLOUT
TOWA PICTURES
MISSION: IMPOSSIBLE - FALLOUT
DENTSU EVENT OPERATIONS INC. Tokyo JAPAN DENTSU EVENT OPERATIONS INC.
Tokyo
DENTSU INC.
Tokyo
BASCULE
Tokyo
JAPAN
REXONA MOVEMENT FOR MOVEMENT
UNILEVER
REXONA
MINDSHARE Jakarta INDONESIA
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA
HINDUSTAN UNILEVER LIMITED
LIFEBUOY
MINDSHARE Mumbai INDIA
THE FLIXONASE ALLERGY MONITOR
GSK
FLIXONASE NASAL ALLERGY SPRAY
MEDIACOM Beijing CHINA MOJI WEATHER
Beijing
CHINA
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE
DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA GUILTY CONTENT
Melbourne
AUSTRALIA

Gold Spike

A02 AR
PEPSI FOOTBALL CHALLENGE
SUNTORY PEPSICO BEVERAGE (THAILAND) CO., LTD
PEPSI
MINDSHARE THAILAND Bangkok THAILAND BLIPPAR SINGAPORE
SINGAPORE
THE 'OFFICE OF THE FUTURE'
HPI
HP COMMERCIAL PRODUCTS - ELITEBOOK X360 1020
PHD SINGAPORE SINGAPORE
SELFIESTIX
MARS NZ
PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND FINCH
Auckland
FRANKLIN RD
Auckland
NEW ZEALAND
Bronze
OREO OBOX
MONDELEZ
OREO COOKIE
INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai CHINA INSPIRE ADVERTISING & COMMUNICATION CO., LTD
Shanghai
CHINA
ADIDAS RUNNING HIT THIS GROUND RUNNING
ADIDAS RUNNING
PUREBOOST DPR
PROXIMITY CHINA Shanghai CHINA PROXIMITY CHINA
Shanghai
CHINA
A03 VR
PUCCHO A-N 4D GOGGLES
UHA MIKAKUTO CO., LTD.,
PUCCHO
ADK Tokyo JAPAN PYRAMID FILM QUADRA
Tokyo
PYRAMID FILM QUADRA
Tokyo
JAPAN
FOX MOVIES VR
FOX NETWORKS GROUP
FOX MOVIES
CREOTE STUDIO LIMITED Hong Kong HONG KONG CREOTE STUDIO LIMITED
Hong Kong
HONG KONG
A04 360° Videos
NIKE BELIEVE IN MORE : ZHOU DONGYU
NIKE GREATER CHINA
NIKE WOMEN
AKQA Shanghai CHINA AKQA
Shanghai
CEKAI INC.
Tokyo
ENGINE FILM
Tokyo
DIGITAL GARDEN
Tokyo
GREEN UNITED MUSIC
Shanghai
CHINA
JAPAN
BLUIE
THE STAR
BLUIE
BASHFUL Sydney AUSTRALIA
Short List
A05 Networked / Connected Devices
MENGNIU NEST COMPASS
MENGNIU
MILK
HYLINK DIGITAL SOLUTIONS Beijing CHINA HYLINK DIGITAL SOLUTIONS
Beijing
CHINA
A06 Wearable Technology
PUNISH FOR PANIC
JAPAN PARK & RESORT
AMUSEMENT PARK "SPACE WORLD"
HAKUHODO INC. Tokyo JAPAN HAKUHODO PRODUCT'S
Tokyo
INVISIBLE DESIGNS LAB
Tokyo
ANNO LAB
Fukuoka
JAPAN
HOMEBOUND PENDANT
DAWN JEWELLERY - JADE GPS
GPS
DDB WORLDWIDE Hong Kong HONG KONG
A07 Data / Insight
PREDICT TO PREVENT
SAMSUNG
DEPRESSION AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND 1MOBY
Bangkok
THAILAND
DUSTSEE
SEOUL METROPOLITAN GOVERNMENT
PUBLIC HEALTH AND SAFETY AWARENESS
CHEIL WORLDWIDE Seoul SOUTH KOREA IM FINE
Seoul
SOMEDAY SPRING
Seoul
ORANGE CODE SOUND FACTORY
Seoul
FAT BOY
Seoul
FIREWORKS
Seoul
SOUTH KOREA
YEAR WITH UBER
UBER
YEAR WITH UBER
R/GA SINGAPORE SINGAPORE R/GA SINGAPORE
SINGAPORE
LITTLE MOMENTS. BIGGER THINGS
SAMSUNG
GALAXY NOTE 8
PUBLICIS SINGAPORE SINGAPORE PRODIGIOUS SINGAPORE
SINGAPORE
LIFELINELUNCHBOX
HAKUHODO I-STUDIO
LIFELINELUNCHBOX
HAKUHODO I-STUDIO Tokyo JAPAN HAKUHODO I-STUDIO
Tokyo
TAIYO KIKAKU
Tokyo
JAPAN
YUMMY SAKE / TASTE FIRST. LABEL SECOND.
MIRAI SAKE STORE, LTD.
YUMMY SAKE
HAKUHODO I-STUDIO Tokyo JAPAN HAKUHODO I-STUDIO
Tokyo
TAIYO KIKAKU
Tokyo
JAPAN
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA
HINDUSTAN UNILEVER LIMITED
LIFEBUOY
MINDSHARE Mumbai INDIA
Bronze
WE REMIT
TENCENT
WE REMIT
TENCENT Shenzhen CHINA HAND IN HAND PRODUCTIONS
Shenzhen
TENCENT
Shenzhen
CHINA
EXPERIMENT FOR THE SMART
TENCENT
TENCENT
TENCENT Shenzhen CHINA FEATURE WORKS
Shanghai
MAGIC PAINT ADVERTISING
Guangzhou
CHINA
SEARCH ENGINE FOR REAL LIFE - CHEVROLET DIGITAL BRANDING CAMPAIGN
SAIC-GM
CHEVROLET
HYLINK DIGITAL SOLUTIONS Beijing CHINA HYLINK DIGITAL SOLUTIONS
Beijing
CHINA
HIJACKING THE LARGEST SHOPPING FESTIVAL IN THE WORLD
UNIQLO/FAST RETAILING
UNIQLO STORES
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA
Shanghai
CHINA
H&M SOCIAL STYLIST
H&M
SOCIAL INTELLIGENCE
OGILVY SHANGHAI CHINA
A08 Innovative Use of Technology
HYPER COURT
NIKE
NIKE
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS
Amsterdam
THE NETHERLANDS
Short List
LIFELINELUNCHBOX
HAKUHODO I-STUDIO
LIFELINELUNCHBOX
HAKUHODO I-STUDIO Tokyo JAPAN HAKUHODO I-STUDIO
Tokyo
TAIYO KIKAKU
Tokyo
JAPAN
RUNWAY TO CART
TRESEMME/UNILEVER
TRESEMME SHAMPOO
INMOBI Jakarta INDONESIA INMOBI
Jakarta
INDONESIA
THE GOOD VIBES PROJECT
SENSE INTERNATIONAL INDIA
MOBILE APP FOR THE DEAFBLIND
CHEIL WORLDWIDE Gurgaon INDIA CHEIL WORLDWIDE
Gurgaon
INDIA
Silver
INVISIBLE FRIENDS
MISSING PERSONS ADVOCACY NETWORK
MISSING PERSONS ADVOCACY NETWORK
whiteGREY MELBOURNE AUSTRALIA whiteGREY MELBOURNE
AUSTRALIA
Short List
A09 Use of Advanced Learning Technologies
REXONA MOVEMENT FOR MOVEMENT
UNILEVER
REXONA
MINDSHARE Jakarta INDONESIA
KFC DELIVERY – KIRI YOUR PERSONAL AI BARISTA
KFC
KFC DELIVERY COFFEE
ISOBAR CHINA GROUP Shanghai CHINA ISOBAR CHINA GROUP
Shanghai
CHINA
LUCY
PRINCE OF WALES HOSPITAL
PRINCE OF WALES HOSPITAL - SPINAL UNIT
DELOITTE AUSTRALIA Melbourne AUSTRALIA DELOITTE AUSTRALIA
Melbourne
AUSTRALIA
Bronze
B01 Mobile Websites
THE MEETUP TICKET
TOKYO TOWER
TOKYO TOWER TOP DECK TOUR
DENTSU INC. Tokyo JAPAN AID-DCC
Tokyo
FUTUREK
Osaka
J.C. SPARK
Tokyo
JAPAN
SAFFOLA - BEAT THE CRAVE
SAFFOLA ACTUVE NUTRI SHAKE
DRINK
WAT MEDIA Mumbai, INDIA
RIN CAREER READY ACADEMY - KEEP SHINING!
HINDUSTAN UNILEVER LIMITED
CUSTOMER CENTRICITY PROGRAMME
DIGITAS Mumbai INDIA DIGITAS
Mumbai
INDIA
#POWERLESSQUEEN
PROJECT NANHI KALI
NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
HAVE A WIDER VIEW TO THE SEA
ORIS
ORIS HAMMERHEAD LIMITED EDITION
DENTSU X Taipei CHINESE TAIPEI
MENGNIU NEST COMPASS
MENGNIU
MILK
HYLINK DIGITAL SOLUTIONS Beijing CHINA HYLINK DIGITAL SOLUTIONS
Beijing
CHINA
B02 Mobile Apps
HYPER COURT
NIKE
NIKE
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS
Amsterdam
THE NETHERLANDS
Short List
PREDICT TO PREVENT
SAMSUNG
DEPRESSION AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND 1MOBY
Bangkok
THAILAND
SELFIESTIX
MARS NZ
PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND FINCH
Auckland
FRANKLIN RD
Auckland
NEW ZEALAND
Silver