Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Food & Drink
WASTELAND WITH A V
FRUCOR / V ENERGY DRINK
TKT SYDNEY AUSTRALIA
Bronze Spike
WRONG WORLD FINALS
MARS WRIGLEY CONFECTIONERY / SNICKERS
BBDO GUERRERO Makati City THE PHILIPPINES
Short List
A02 Other FMCG
SELFIESTIX
MARS NZ / PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND FINCH Auckland / FRANKLIN RD Auckland NEW ZEALAND
Grand Prix
THE MATRIARCHS
CAREFREE / CAREFREE PANTYLINERS
DDB SYDNEY AUSTRALIA
Short List
A03 Healthcare
HEARPRINT
COCHLEAR / COCHLEAR HEARING IMPLANTS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Bronze Spike
A04 Consumer Durables
MAKING THE LIST
LEGO / LEGO
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / YELL DESIGN Fitzroy AUSTRALIA
Short List
A05 Automotive
CAR CURLING
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul / MOG COMMUNICATIONS Seoul SOUTH KOREA
Short List
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / GUILTY CONTENT Melbourne AUSTRALIA
Gold Spike
A06 Retail
MASH UP
BONDS / YOUTH WOMENS UNDERWEAR
HANNES AUSTRALIA (BONDS) Melbourne AUSTRALIA BIG ACTIVE London UNITED KINGDOM
Short List
A07 Travel
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze Spike
THE PASSPORT TAKE-OFF
QANTAS / QANTAS FLIGHTS
BWM DENTSU Sydney AUSTRALIA INFINITY SQUARED Sydney / RUMBLE STUDIOS Sydney AUSTRALIA
Short List
A11 Consumer Services
YEAR WITH UBER
UBER / YEAR WITH UBER
R/GA SINGAPORE SINGAPORE R/GA SINGAPORE SINGAPORE
Short List
A12 Corporate Social Responsibility (CSR) / Corporate Image
MY CRAYON PROJECT
SHISEIDO / NO PRODUCT
R/GA TOKYO JAPAN R/GA TOKYO JAPAN
Bronze Spike
A13 Not-for-profit / Charity / Government
PROJECT REVOICE
THE ALS ASSOCIATION / PROJECT REVOICE
BWM DENTSU Sydney AUSTRALIA LYREBIRD Montreal / FINCH Sydney CANADA / AUSTRALIA
Bronze Spike
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
Silver Spike
RE:SCAM
NETSAFE / CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND DDB NEW ZEALAND Auckland NEW ZEALAND
Short List
HOPE PAGE
UNICEF / UNICEF HOPE PAGE
VML Sydney AUSTRALIA
Short List
INVISIBLE FRIENDS
MISSING PERSONS ADVOCACY NETWORK / MISSING PERSONS ADVOCACY NETWORK
whiteGREY MELBOURNE AUSTRALIA whiteGREY MELBOURNE AUSTRALIA
Short List
C01 Online Ad
MAKING THE LIST
LEGO / LEGO
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / YELL DESIGN Fitzroy AUSTRALIA
Bronze Spike
D01 Social Video
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY / HYUNDAI PR
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA PLANIT PRODUCTION Seoul / TRUMAKUS Seoul SOUTH KOREA
Short List
HAIR TALK
UNILEVER / SUNSILK
J. WALTER THOMPSON BANGKOK THAILAND JUMP FILM Bangkok THAILAND
Short List
THE MATRIARCHS
CAREFREE / CAREFREE PANTYLINERS
DDB SYDNEY AUSTRALIA
Short List
DON'T CALL ME PRECIOUS
NIKE / NIKE CHINA CHILDREN'S DAY CAMPAIGN
R/GA SHANGHAI CHINA PLAYFULL Shanghai CHINA
Short List
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / GUILTY CONTENT Melbourne AUSTRALIA
Bronze Spike
LOVE THY NEIGHBOR FILM
KAPISANAN NG MGA BRODKASTER NG PILIPINAS (KBP) OR ASSOCIATION OF BROADCASTER OF / KAPISANAN NG MGA BRODKASTER NG PILIPINAS (KBP) OR ASSOCIATION OF BROADCASTER OF
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES HOW'S EVERYTHING Makati City THE PHILIPPINES
Bronze Spike
DISGUSTING STORIES
BAHAY TULUYAN INC. (SHELLTER HOUSE) / BAHAY TULUYAN INC. (SHELLTER HOUSE)
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES HOW'S EVERYTHING Makati City / SOUNDESIGN MANILA Makati City THE PHILIPPINES
Silver Spike
CHOOSE FOR CHANGE
P&G / SHIKSHA
LEO BURNETT INDIA Mumbai INDIA RED ICE FILMS Mumbai INDIA
Short List
D02 Interactive Video
STOP THE HORROR
GO GENTLE AUSTRALIA / ASSISTED DYING
REVOLVER/WILL O'ROURKE Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney * AUSTRALIA
Gold Spike
D04 Brand / Product Video
THE PHILHARMONIC TURNTABLE ORCHESTRA
TECHNICS / PANASONIC CORPORATION / TECHNICS / SL-1200
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo JAPAN
Bronze Spike
PROJECT REVOICE
THE ALS ASSOCIATION / PROJECT REVOICE
BWM DENTSU Sydney AUSTRALIA LYREBIRD Montreal / FINCH Sydney CANADA / AUSTRALIA
Short List
OBSESSION FOR SMOOTHNESS
DOUBLE A / DOUBLE A
SIX INC. Tokyo JAPAN AOI PRO. INC. Tokyo JAPAN
Gold Spike
MUSICAL REVIEWS
BOSE / BOSE SOUNDLINK REVOLVE SPEAKER
GREY Singapore SINGAPORE FUSE ADVENTURES IN AUDIO Singapore / LOBO New York SINGAPORE / USA
Short List
MAKING THE LIST
LEGO / LEGO
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / YELL DESIGN Fitzroy AUSTRALIA
Short List
E01 Social Business & Commerce
AUTOADS
CARSALES.COM.AU / ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / GUILTY CONTENT Melbourne AUSTRALIA
Bronze Spike
E02 Social Purpose
PROJECT REVOICE
THE ALS ASSOCIATION / PROJECT REVOICE
BWM DENTSU Sydney AUSTRALIA LYREBIRD Montreal / FINCH Sydney CANADA / AUSTRALIA
Silver Spike
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA GUILTY CONTENT Melbourne AUSTRALIA
Short List
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
Short List
MARRIAGE EQUALITY - 'FOR EVERY BACHELOR AND BACHELORETTE'
THE EQUALITY CAMPAIGN AUSTRALIA / MARRIAGE EQUALITY AUSTRALIA
THE EQUALITY CAMPAIGN Sydney AUSTRALIA AIRBAG Melbourne / ARC EDIT Melbourne AUSTRALIA
Short List
#REPRESENTLOVE
TINDER / TINDER
MARCEL SYDNEY AUSTRALIA HECKLER Sydney / DIGART AGENCY Warriewood AUSTRALIA
Short List
E03 Innovative Use of Social or Community
WASTELAND WITH A V
FRUCOR / V ENERGY DRINK
TKT SYDNEY AUSTRALIA
Silver Spike
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA GUILTY CONTENT Melbourne AUSTRALIA
Silver Spike
BLUIE
THE STAR / BLUIE
BASHFUL Sydney AUSTRALIA
Short List
INVISIBLE FRIENDS
MISSING PERSONS ADVOCACY NETWORK / MISSING PERSONS ADVOCACY NETWORK
whiteGREY MELBOURNE AUSTRALIA whiteGREY MELBOURNE AUSTRALIA
Bronze Spike
E04 Real-time Response
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
PRIDE JERSEY
AIG JAPAN / CSR
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
E05 Influencer / Talent
PROJECT REVOICE
THE ALS ASSOCIATION / PROJECT REVOICE
BWM DENTSU Sydney AUSTRALIA LYREBIRD Montreal / FINCH Sydney CANADA / AUSTRALIA
Short List
THE PHILHARMONIC TURNTABLE ORCHESTRA
TECHNICS/PANASONIC CORPORATION / TECHNICS/ SL-1200
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo JAPAN
Short List
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
Bronze Spike
PRIDE JERSEY
AIG JAPAN / CSR
TBWA\HAKUHODO INC. Tokyo JAPAN
Bronze Spike
CALLING ALL WILL SMITHS
NETFLIX / BRIGHT MOVIE
WE ARE SOCIAL Sydney AUSTRALIA WE ARE SOCIAL Sydney / WILL O'ROURKE Sydney AUSTRALIA
Bronze Spike
OBSESSION FOR SMOOTHNESS
DOUBLE A / DOUBLE A
SIX INC. Tokyo JAPAN AOI PRO. INC. Tokyo JAPAN
Silver Spike
VICKS-TOUCH OF CARE
P&G / VICKS
20:20 MSL Mumbai INDIA
Short List
E06 Co-Creation & User Generated Content
SELFIESTIX
MARS NZ / PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND FINCH Auckland / FRANKLIN RD Auckland NEW ZEALAND
Silver Spike
CALLING ALL WILL SMITHS
NETFLIX / BRIGHT MOVIE
WE ARE SOCIAL Sydney AUSTRALIA WE ARE SOCIAL Sydney / WILL O'ROURKE Sydney AUSTRALIA
Short List
MAKE MY IDEA
SAMSUNG / CORPORATE SOCIAL RESPONSIBILITY
LEO BURNETT SYDNEY AUSTRALIA ELASTIC Sydney / FINCH Sydney AUSTRALIA
Short List
ANAK
SUYEN CORPORATION / SUYEN CORPORATION
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES HOW'S EVERYTHING Makati City THE PHILIPPINES
Short List
E07 Content Placement
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze Spike
PIRACY VS. PIRACY
GLOBE TELECOM / GLOBE TELECOM
PUBLICIS JIMENEZBASIC Makati City THE PHILIPPINES
Short List
E08 Community Building & Management
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA GUILTY CONTENT Melbourne AUSTRALIA
Short List
CALLING ALL WILL SMITHS
NETFLIX / BRIGHT MOVIE
WE ARE SOCIAL Sydney AUSTRALIA WE ARE SOCIAL Sydney / WILL O'ROURKE Sydney AUSTRALIA
Short List
E09 Social Data & Insight
EXPERIMENT FOR THE SMART
TENCENT / TENCENT
TENCENT Shenzhen CHINA FEATURE WORKS Shanghai / MAGIC PAINT ADVERTISING Guangzhou CHINA
Short List
F01 Branded Games
CAR CURLING
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul / MOG COMMUNICATIONS Seoul SOUTH KOREA
Short List
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
Short List
NIKE REACTLAND
NIKE / NIKE REACT
WIEDEN+KENNEDY SHANGHAI CHINA
Short List
G01 Tangible Tech
PROJECT REVOICE
THE ALS ASSOCIATION / PROJECT REVOICE
BWM DENTSU Sydney AUSTRALIA LYREBIRD Montreal / FINCH Sydney CANADA / AUSTRALIA
Gold Spike
LUCY
PRINCE OF WALES HOSPITAL / PRINCE OF WALES HOSPITAL - SPINAL UNIT
DELOITTE AUSTRALIA Melbourne AUSTRALIA DELOITTE AUSTRALIA Melbourne AUSTRALIA
Bronze Spike
G02 Spatial Tech
SAFETY SPOKES
EYES, JAPAN CO. LTD. / FUKUSHIMA WHEELS
OGILVY JAPAN Tokyo JAPAN
Short List
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY / HYUNDAI PR
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA PLANIT PRODUCTION Seoul / TRUMAKUS Seoul SOUTH KOREA
Short List
G03 Digital Billboard
SAFETY SPOKES
EYES, JAPAN CO. LTD. / FUKUSHIMA WHEELS
OGILVY JAPAN Tokyo JAPAN
Bronze Spike
FIGHT FOR TERRITORY
LION / STEINLAGER
DDB NEW ZEALAND Auckland NEW ZEALAND DDB NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
H01 Integrated Multi-Platform Campaign (Online & Offline)
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
Short List
UNWRITTEN REVIEWS
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Short List