Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Food & Drink
WASTELAND WITH A V
FRUCOR
V ENERGY DRINK
TKT SYDNEY AUSTRALIA
Bronze
THE EXTRA CARE BOX
MARS WRIGLEY CONFECTIONERY CHINA
EXTRA’S SUGAR-FREE GUM
EDELMAN Guangzhou CHINA AZ DESIGN Shenzhen / BIG ORANGE Beijing CHINA
CRACKER BARREL CATCH UP - SWAPPING SMARTPHONES FOR SMART CONVERSATIONS
WARRNAMBOOL CHEESE & BUTTER
CRACKER BARREL VINTAGE CHEDDAR
HAVAS AUSTRALIA Melbourne AUSTRALIA HAVAS AUSTRALIA Melbourne AUSTRALIA
CARLSBERG SMOOOOOTH
CARLSBERG HONG KONG LIMITED
CARLSBERG BEER
McCANN HONG KONG HONG KONG McCANN HONG KONG HONG KONG
MENGNIU NEST COMPASS
MENGNIU
MILK
HYLINK DIGITAL SOLUTIONS Beijing CHINA HYLINK DIGITAL SOLUTIONS Beijing CHINA
WRONG WORLD FINALS
MARS WRIGLEY CONFECTIONERY
SNICKERS
BBDO GUERRERO Makati City THE PHILIPPINES
Short List
A TEA TOAST TO THE WILD
DANONE
THE LEGEND OF TEA
EDELMAN Guangzhou CHINA OOMG FILM Guangzhou CHINA
TASTE THE MOMENT
MARRIOTT INTERNATIONAL
JW MARRIOTT
ISOBAR HONG KONG HONG KONG ISOBAR HONG KONG HONG KONG
SHARE A COKE
COCA-COLA
COCA-COLA
INTERACTIVE AVENUES Gurgaon INDIA
KISSAN TIFFIN TIMETABLE
KISSAN KETCHUP
KISSAN KETCHUP
MINDSHARE FULCRUM Mumbai INDIA
A02 Other FMCG
CHANGING HOUSEWORK FROM A JOB TO JOY
PROCTER AND GAMBLE JAPAN KK
JOY(DISHWASHING DETERGENT)
DENTSU INC. Tokyo JAPAN ROBOT COMMUNICATIONS Tokyo / DENTSU TEC Tokyo JAPAN
SELFIESTIX
MARS NZ
PEDIGREE DENTASTIX
COLENSO BBDO Auckland NEW ZEALAND FINCH Auckland / FRANKLIN RD Auckland NEW ZEALAND
Grand Prix
THE MATRIARCHS
CAREFREE
CAREFREE PANTYLINERS
DDB SYDNEY AUSTRALIA
Short List
THE HISTORY OF WHOO SAMPLING STRATEGY
THE HISTORY OF WHOO
BICHUP ROYAL ANTI-AGING ESSENCES
WEB PROFITS Singapore SINGAPORE WEB PROFITS Singapore SINGAPORE
SIT IMPROPER
P&G
WHISPER ULTRA SOFT
LEO BURNETT INDIA Mumbai INDIA
PLAYSTREET
JOHNSON & JOHNSON
JOHNSON'S BABY
BBDO GUERRERO Makati City THE PHILIPPINES FLARE MANILA Makati City THE PHILIPPINES
CHANGE YOUR APPROACH, NOT YOUR DREAMS
P&G REJOICE
SHAMPOO
SAATCHI & SAATCHI Shanghai CHINA ID CREATIONS Shanghai CHINA
#UNPOSE
RECKITT BENCKISER
VEET
HAVAS Haryana INDIA
A03 Healthcare
CANESTEN - THRUSH: THE MUSICAL
BAYER
CANESTEN
PHD Sydney AUSTRALIA SKETCHSHE SYDNEY AUSTRALIA
HOLD ON TO MORE
ASTELLAS PHARMA INC
BETMIGA®
EDELMAN HONG KONG HONG KONG EDELMAN HONG KONG HONG KONG
HEARPRINT
COCHLEAR
COCHLEAR HEARING IMPLANTS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Bronze
THE FLIXONASE ALLERGY MONITOR
GSK
FLIXONASE NASAL ALLERGY SPRAY
MEDIACOM Beijing CHINA MOJI WEATHER Beijing CHINA
REXBOT EDUCATES INDIAN YOUTH ON HEALTHY SEX
RECKITT BENCKISER
DUREX
INTERACTIVE AVENUES Gurgaon INDIA INTERACTIVE AVENUES Gurgaon INDIA
A04 Consumer Durables
JBL GO WIRELESS CAMPAIGN
HARMAN INTERNATIONAL SINGAPORE PTE LTD
JBL WIRELESS EARPHONES/HEADPHONES
COLLABTIVE Singapore SINGAPORE COLLABTIVE Singapore SINGAPORE
MAKING THE LIST
LEGO
LEGO
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / YELL DESIGN Fitzroy AUSTRALIA
Short List
LITTLE MOMENTS. BIGGER THINGS
SAMSUNG
GALAXY NOTE 8
PUBLICIS SINGAPORE SINGAPORE PRODIGIOUS SINGAPORE SINGAPORE
AO SMITH - WOMEN'S HISTORY MONTH
AO SMITH
WATER PURIFIERS
DIGITAS Mumbai INDIA DIGITAS Mumbai INDIA
A05 Automotive
CAR CURLING
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul / MOG COMMUNICATIONS Seoul SOUTH KOREA
Short List
BORN THIS WAY
NULON
NULON MOTOR OILS
NULON Sydney AUSTRALIA EDGE Sydney AUSTRALIA
UNKAI NAVI
MITSUBISHI MOTORS
UNKAI NAVI
HAKUHODO INC. Tokyo JAPAN HAKUHODO INC. Tokyo JAPAN
SEARCH ENGINE FOR REAL LIFE - CHEVROLET DIGITAL BRANDING CAMPAIGN
SAIC-GM
CHEVROLET
HYLINK DIGITAL SOLUTIONS Beijing CHINA HYLINK DIGITAL SOLUTIONS Beijing CHINA
24H JOURNEY TO THE EARTH —— EQUINOX FBI CAMPAIGN ON THE WORLD EARTH DAY
SAIC-GM
CHEVROLET
HYLINK DIGITAL SOLUTIONS Beijing CHINA HYLINK DIGITAL SOLUTIONS Beijing CHINA
AUTOADS
CARSALES.COM.AU
ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / GUILTY CONTENT Melbourne AUSTRALIA
Gold
A06 Retail
FULL STOP DELIVERY
MCDONALD'S
MCDELIVERY
TBWA\THAILAND Bangkok THAILAND
DOODELIVERY
MCDONALD'S PHILIPPINES
MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES PRODUCTION VILLAGE Makati City THE PHILIPPINES
MASH UP
BONDS
YOUTH WOMENS UNDERWEAR
HANNES AUSTRALIA (BONDS) Melbourne AUSTRALIA BIG ACTIVE London UNITED KINGDOM
Short List
H&M SOCIAL STYLIST
H&M
SOCIAL INTELLIGENCE
OGILVY SHANGHAI CHINA
ANAK
SUYEN CORPORATION
SUYEN CORPORATION
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES HOW'S EVERYTHING Makati City THE PHILIPPINES
FLIPKART #PENGUINDADS
FLIPKART INTERNET PVT. LTD.
E-COMMERCE SITE
DENTSU WEBCHUTNEY Bangalore INDIA
THE #BURGEREMOJI FLIP
MCDONALD'S
MCDONALD'S RESTAURANTS
LEO BURNETT INDIA Mumbai INDIA
A07 Travel
AUSSIE NEWS TODAY
TOURISM AUSTRALIA
AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze
THE PASSPORT TAKE-OFF
QANTAS
QANTAS FLIGHTS
BWM DENTSU Sydney AUSTRALIA INFINITY SQUARED Sydney / RUMBLE STUDIOS Sydney AUSTRALIA
Short List
MY HONG KONG BUDDY
HONG KONG TOURISM BOARD
PROMOTION OF HONG KONG
HONG KONG TOURISM BOARD HONG KONG
A08 Leisure
AI BASEBALL PROJECT 'ZUNO'
JAPAN BROADCASTING CORPORATION
BASEBALL COMMENTARY AI
DENTSU INC. Tokyo JAPAN DATA STADIUM Tokyo / QOSMO Tokyo JAPAN
A09 Media / Entertainment
SACRIFICE FOR THE CROWN
NETFLIX
THE CROWN: NETFLIX'S ORIGINAL SERIES
RABBIT DIGITAL GROUP Bangkok THAILAND MEOUR Bangkok THAILAND
HOW STAR INDIA ACED PRIMETIME TV BATTLE: 550,000+ NEW VIEWERS ACROSS THREE MAJOR
STAR INDIA
TV SHOW
RED BRICK LANE MARKETING SOLUTIONS PVT. LTD. Bangalore INDIA
RISE OF VILGAX

CARTOON NETWORK SERIES - BEN 10
TURNER Singapore SINGAPORE
A10 B2B
#WHYDON'TYOU
BOLD - TRANSGENDER MODELLING AGENCY
SERVICES
WAT MEDIA Mumbai, INDIA
LOCTITE DEMAND GENERATION CAMPAIGN
HENKEL ADHESIVES TECHNOLOGIES
INDUSTRIAL ADHESIVES
DIGITAS Mumbai INDIA DIGITAS Mumbai INDIA
A11 Consumer Services
720 HOURS OF YOUTH
Y!MOBILE
Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN AOI PRO. INC. Tokyo / BABEL LABEL Tokyo JAPAN