Title Brand Product / Service Entrant Company Location Production Company Location Award
D01 Social Video
JBL GO WIRELESS CAMPAIGN
HARMAN INTERNATIONAL SINGAPORE PTE LTD / JBL WIRELESS EARPHONES/HEADPHONES
COLLABTIVE Singapore SINGAPORE COLLABTIVE Singapore SINGAPORE
D04 Brand / Product Video
JBL GO WIRELESS CAMPAIGN
HARMAN INTERNATIONAL SINGAPORE PTE LTD / JBL WIRELESS EARPHONES/HEADPHONES
COLLABTIVE Singapore SINGAPORE COLLABTIVE Singapore SINGAPORE
A02 Other FMCG
CHANGING HOUSEWORK FROM A JOB TO JOY
PROCTER AND GAMBLE JAPAN KK / JOY(DISHWASHING DETERGENT)
DENTSU INC. Tokyo JAPAN ROBOT COMMUNICATIONS Tokyo / DENTSU TEC Tokyo JAPAN
E06 Co-Creation & User Generated Content
PLAY WITH YOUR FOOD
LOTTE / SOH
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo / DOMANI Tokyo JAPAN
H01 Integrated Multi-Platform Campaign (Online & Offline)
PLAY WITH YOUR FOOD
LOTTE / SOH
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo / DOMANI Tokyo JAPAN
A11 Consumer Services
720 HOURS OF YOUTH
Y!MOBILE / Y!MOBILE
HAKUHODO KETTLE INC Tokyo / HAKUHODO INC. Tokyo JAPAN AOI PRO. INC. Tokyo / BABEL LABEL Tokyo JAPAN
E03 Innovative Use of Social or Community
720 HOURS OF YOUTH
Y!MOBILE / Y!MOBILE
HAKUHODO KETTLE INC Tokyo / HAKUHODO INC. Tokyo JAPAN AOI PRO. INC. Tokyo / BABEL LABEL Tokyo JAPAN
A01 Food & Drink
WASTELAND WITH A V
FRUCOR / V ENERGY DRINK
TKT SYDNEY AUSTRALIA
Bronze Spike
F01 Branded Games
WASTELAND WITH A V
FRUCOR / V ENERGY DRINK
TKT SYDNEY AUSTRALIA
A07 Travel
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze Spike
E04 Real-time Response
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
E07 Content Placement
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze Spike
G01 Tangible Tech
BOCCIA RULER
JAPAN BOCCIA ASSOCIATION / BOCCIA RULER
DENTSU INC. Tokyo JAPAN ANNO LAB Fukuoka / QONCEPT Tokyo JAPAN
G03 Digital Billboard
SAFETY SPOKES
EYES, JAPAN CO. LTD. / FUKUSHIMA WHEELS
OGILVY JAPAN Tokyo JAPAN
Bronze Spike
G02 Spatial Tech
SAFETY SPOKES
EYES, JAPAN CO. LTD. / FUKUSHIMA WHEELS
OGILVY JAPAN Tokyo JAPAN
Short List
E02 Social Purpose
A MEME GALLERY
TENCENT / TENCENT CHARITY
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
E01 Social Business & Commerce
WE REMIT
TENCENT / WE REMIT
TENCENT Shenzhen CHINA HAND IN HAND PRODUCTIONS Shenzhen / TENCENT Shenzhen CHINA
E09 Social Data & Insight
EXPERIMENT FOR THE SMART
TENCENT / TENCENT
TENCENT Shenzhen / ZHENG&CO. Guangzhou CHINA FEATURE WORKS Shanghai / MAGIC PAINT ADVERTISING Guangzhou CHINA
Short List
E05 Influencer / Talent
WIGGLE WHILE YOU BRUSH WITH MACLEANS
GSK / MACLEANS / MACLEANS KIDS TOOTHPASTE
PHD Sydney AUSTRALIA THE WIGGLES Sydney AUSTRALIA
A03 Healthcare
CANESTEN - THRUSH: THE MUSICAL
BAYER / CANESTEN
PHD Sydney / SKETCHSHE SYDNEY AUSTRALIA SKETCHSHE SYDNEY AUSTRALIA
A13 Not-for-profit / Charity / Government
THE EYES OF ALZHEIMER'S
ALZHEIMER'S INDONESIA / ALZHEIMER'S INDONESIA
MIRUM AGENCY Jakarta INDONESIA MIRUM AGENCY Jakarta INDONESIA
A05 Automotive
CAR CURLING
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul / HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul / MOG COMMUNICATIONS Seoul SOUTH KOREA
Short List
E08 Community Building & Management
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS
BWM DENTSU Melbourne AUSTRALIA GUILTY CONTENT Melbourne AUSTRALIA
Short List
B02 Microsites
FASTRACK FAKETIONARY WEBSITE
FASTRACK / FAKETIONARY WEBSITE
22FEET TRIBAL WORLDWIDE Bangalore INDIA
B03 Web Service / Web App
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
A10 B2B
#WHYDON'TYOU
BOLD - TRANSGENDER MODELLING AGENCY / SERVICES
WAT MEDIA Mumbai, INDIA
A08 Leisure
AI BASEBALL PROJECT 'ZUNO'
JAPAN BROADCASTING CORPORATION / BASEBALL COMMENTARY AI
DENTSU INC. Tokyo JAPAN DATA STADIUM Tokyo / QOSMO Tokyo JAPAN
A04 Consumer Durables
JBL GO WIRELESS CAMPAIGN
HARMAN INTERNATIONAL SINGAPORE PTE LTD / JBL WIRELESS EARPHONES/HEADPHONES
COLLABTIVE Singapore SINGAPORE COLLABTIVE Singapore SINGAPORE
A06 Retail
FULL STOP DELIVERY
MCDONALD'S / MCDELIVERY
TBWA\THAILAND Bangkok THAILAND
C01 Online Ad
FULL STOP DELIVERY
MCDONALD'S / MCDELIVERY
TBWA\THAILAND Bangkok THAILAND
A09 Media / Entertainment
SACRIFICE FOR THE CROWN
NETFLIX / THE CROWN: NETFLIX'S ORIGINAL SERIES
RABBIT DIGITAL GROUP Bangkok THAILAND MEOUR Bangkok THAILAND
E10 Emerging Platforms
STAR PLUS - VYNG
STAR INDIA PVT. LTD / STAR PLUS VYNG
SPARKT PRIVATE LIMITED Mumbai INDIA SPARKT PRIVATE LIMITED Mumbai INDIA
D02 Interactive Video
SAMSUNG TIMVITE
SAMSUNG / SAMSUNG QLED TV
LEO BURNETT SYDNEY / SAMSUNG ELECTRONICS AUSTRALIA Sydney AUSTRALIA PRODIGIOUS Sydney AUSTRALIA
B01 Websites
RIN CAREER READY ACADEMY - KEEP SHINING!
HINDUSTAN UNILEVER LIMITED / CUSTOMER CENTRICITY PROGRAMME
DIGITAS Mumbai INDIA DIGITAS Mumbai INDIA
A10 B2B
LOCTITE DEMAND GENERATION CAMPAIGN
HENKEL ADHESIVES TECHNOLOGIES / INDUSTRIAL ADHESIVES
DIGITAS Mumbai INDIA DIGITAS Mumbai INDIA
A09 Media / Entertainment
HOW STAR INDIA ACED PRIMETIME TV BATTLE: 550,000+ NEW VIEWERS ACROSS THREE MAJOR
STAR INDIA / TV SHOW
RED BRICK LANE MARKETING SOLUTIONS PVT. LTD. Bangalore INDIA
A04 Consumer Durables
MAKING THE LIST
LEGO / LEGO
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / YELL DESIGN Fitzroy AUSTRALIA
Short List
E07 Content Placement
OREO AR GAME CAMPAIGN
MONDELEZ / OREO
BLUEFOCUS DIGITAL Shanghai CHINA
B03 Web Service / Web App
BIRD HEARING TEST
PANASONIC / HEARING AID
HAKUHODO INC. Tokyo JAPAN 1-10DESIGN Kyoto / CREATORS GROUP MAC Tokyo JAPAN
A06 Retail
DOODELIVERY
MCDONALD'S PHILIPPINES / MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES PRODUCTION VILLAGE Makati City THE PHILIPPINES
A03 Healthcare
HOLD ON TO MORE
ASTELLAS PHARMA INC / BETMIGA®
EDELMAN HONG KONG HONG KONG EDELMAN HONG KONG HONG KONG
C01 Online Ad
30,000 HYPNO-CATS
MARS JAPAN LIMITED / SHEBA
BBDO JAPAN Tokyo JAPAN 1-10DESIGN Tokyo JAPAN
A01 Food & Drink
THE EXTRA CARE BOX
MARS WRIGLEY CONFECTIONERY CHINA / EXTRA’S SUGAR-FREE GUM
EDELMAN Guangzhou CHINA AZ DESIGN Shenzhen / BIG ORANGE Beijing CHINA
E01 Social Business & Commerce
KFC CHINA - HELLO 1987
KFC / KFC CRM
ISOBAR CHINA GROUP Shanghai CHINA ISOBAR CHINA GROUP Shanghai CHINA
E04 Real-time Response
PRIDE JERSEY
AIG JAPAN / CSR
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
G03 Digital Billboard
JAPAN – INTERACTIVE VISION
JAPAN NATIONAL TOURISM ORGANIZATION / VISIT JAPAN
ENJIN Tokyo JAPAN KAYAC Kanagawa JAPAN
B02 Microsites
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
A12 Corporate Social Responsibility (CSR) / Corporate Image
THE TANGIBLE MANNER
ALL NIPPON AIRWAYS / IS JAPAN COOL? DOU
ENJIN Tokyo JAPAN BIRDMAN Tokyo JAPAN
E09 Social Data & Insight
A PIECE OF CAKE
TENCENT / TENCENT FOUNDATION
HYLINK DIGITAL SOLUTIONS Beijing CHINA
G01 Tangible Tech
PROJECT REVOICE
THE ALS ASSOCIATION / PROJECT REVOICE
BWM DENTSU Sydney AUSTRALIA LYREBIRD Montreal / FINCH Sydney CANADA / AUSTRALIA
Gold Spike