Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
E05 Influencer / Talent
PROJECT REVOICE THE ALS ASSOCIATION PROJECT REVOICE	BWM DENTSU Sydney	AUSTRALIA	LYREBIRD Montreal FINCH Sydney NAKATOMI Sydney RUMBLE STUDIOS Sydney	CANADA AUSTRALIA	Short List
SUEDE GULLY PUMA PUMA SUEDES	DDB MUDRA Mumbai	INDIA	BALANCING ACT Mumbai	INDIA
THE PHILHARMONIC TURNTABLE ORCHESTRA TECHNICS/PANASONIC CORPORATION TECHNICS/ SL-1200	DENTSU INC. Tokyo	JAPAN	DENTSU CREATIVE X INC. Tokyo	JAPAN	Short List
52 MAYORS OF DANZHAI DALIAN WANDA GROUP CO.,LTD. WANDA DANZHAI VILLAGE	OGILVY BEIJING	CHINA	OGILVY BEIJING	CHINA
#POWERLESSQUEEN PROJECT NANHI KALI NON PROFIT ORGANISATION	WATCONSULT Mumbai	INDIA			Bronze
PRIDE JERSEY AIG JAPAN CSR	TBWA\HAKUHODO INC. Tokyo	JAPAN			Bronze
CALLING ALL WILL SMITHS NETFLIX BRIGHT MOVIE	WE ARE SOCIAL Sydney	AUSTRALIA	WE ARE SOCIAL Sydney WILL O'ROURKE Sydney	AUSTRALIA	Bronze
HP PRINT IT! SHOW IT! HP HP LASERJET MFP	EDELMAN Beijing	CHINA
AMO'S STYLE FRIENDSHIP BATON AMO'S STYLE TRIUMPH INTERNATIONAL JAPAN	DENTSU ISOBAR Tokyo	JAPAN	DENTSU ISOBAR Tokyo	JAPAN
ALIVE AD BOARD FUJI TELEVISION NETWORK, INC. HIT VARIETY SHOW “VS ARASHI”	DENTSU INC. Tokyo	JAPAN
GIVE NOTHING TO RACISM NEW ZEALAND HUMAN RIGHTS COMMISSION HUMAN RIGHTS	CLEMENGER BBDO WELLINGTON	NEW ZEALAND	CURIOUS FILM Auckland	NEW ZEALAND
THE PEEKING AT PHONE CHALLENGE DBS BANK OMNI APP	CMRS DIGITAL SOLUTIONS LIMITED Hong Kong	HONG KONG	MADEINHONGKONGCHANNEL Hong Kong	HONG KONG
CLEAR HAT HERO UNILEVER CLEAR	MINDSHARE THAILAND Bangkok	THAILAND
SAMSUNG TIMVITE SAMSUNG SAMSUNG QLED TV	LEO BURNETT SYDNEY	AUSTRALIA	PRODIGIOUS Sydney	AUSTRALIA
OBSESSION FOR SMOOTHNESS DOUBLE A DOUBLE A	SIX INC. Tokyo	JAPAN	AOI PRO. INC. Tokyo	JAPAN	Silver
UNWRITTEN REVIEWS MELBOURNE INTERNATIONAL FILM FESTIVAL MELBOURNE INTERNATIONAL FILM FESTIVAL	McCANN MELBOURNE	AUSTRALIA	McCANN MELBOURNE	AUSTRALIA
KING KENNY STANDARD CHARTERED BANK LIVERPOOL FC PARTNERSHIP	STANDARD CHARTERED BANK Singapore	SINGAPORE	MILKMONEY Sydney	AUSTRALIA
BREAKPOINT TRANSPORT ACCIDENT COMMISSION VICTORIA TRANSPORT ACCIDENT COMMISSION VICTORIA	CLEMENGER BBDO MELBOURNE	AUSTRALIA	CLEMENGER BBDO MELBOURNE	AUSTRALIA
SMARTPHONE JUNIOR HIGH SCHOOL SOFTBANK ULTRA GIGA MONSTER(USE DATA CAPACITY UP TO 50 GB)	HAKUHODO INC. Tokyo	JAPAN	HAKUHODO PRODUCT'S Tokyo	JAPAN
MUTHOOT BLUE LEAGUE OF DREAMS MUTHOOT PAPPACHAN GROUP MICRO-FINANCE LOANS	LAW & KENNETH SAATCHI & SAATCHI Mumbai	INDIA	FINGERPRINT FILMS Mumbai	INDIA
EVERY SKIN COLOR GLOWS CLEAN & CLEAR CLEAN & CLEAR	BRAVE BISON Singapore	SINGAPORE	BRAVE BISON Singapore	SINGAPORE
MCDONALD’S- SHIA IS EVERYWHERE MCDONALD'S MCDONALD'S	OMD TAIWAN Taipei	CHINESE TAIPEI
ŠKODA X HANDSOME DANCER "COINCIDANCE" VOLKSWAGEN ŠKODA	PHD TAIWAN Taipei	CHINESE TAIPEI	REDBIT PICTURES Taipei City	CHINESE TAIPEI
VICKS-TOUCH OF CARE P&G VICKS	20:20 MSL Mumbai	INDIA			Short List
MAGNUM X TAKE PLEASURE SERIOUSLY HINDUSTAN UNILEVER MAGNUM ICE CREAM	MINDSHARE Mumbai	INDIA
KISSAN TIFFIN TIMETABLE KISSAN KETCHUP KISSAN KETCHUP	MINDSHARE FULCRUM Mumbai	INDIA
E06 Co-Creation & User Generated Content
PLAY WITH YOUR FOOD LOTTE SOH	DENTSU INC. Tokyo	JAPAN	DENTSU CREATIVE X INC. Tokyo DOMANI Tokyo TAIYO KIKAKU Tokyo TOW Tokyo TAKI CORPORATION Tokyo	JAPAN
MCDONALD'S, 'HEY,THIS TABLE HAS A STORY’ MCDONALD'S MCDONALD'S TABLE	@COMM Shanghai	CHINA
SELFIESTIX MARS NZ PEDIGREE DENTASTIX	COLENSO BBDO Auckland	NEW ZEALAND	FINCH Auckland FRANKLIN RD Auckland	NEW ZEALAND	Silver
PIZZA HUT DELIVERY - FREESTYLING CHRISTMAS WISH LIST PIZZA HUT PIZZA HUT DELIVERY	ISOBAR CHINA GROUP Shanghai	CHINA	ISOBAR CHINA GROUP Shanghai	CHINA
CALLING ALL WILL SMITHS NETFLIX BRIGHT MOVIE	WE ARE SOCIAL Sydney	AUSTRALIA	WE ARE SOCIAL Sydney WILL O'ROURKE Sydney	AUSTRALIA	Short List
SOCIAL PADDLING SUN LIFE FINANCIAL HONG KONG SUN LIFE STANLEY INTERNATIONAL DRAGON BOAT CHAMPIONSHIPS	CMRS DIGITAL SOLUTIONS LIMITED Hong Kong	HONG KONG	CMRS DIGITAL SOLUTIONS LIMITED Hong Kong VISUALUTION LABS	HONG KONG
30,000 HYPNO-CATS MARS JAPAN LIMITED SHEBA	BBDO JAPAN Tokyo	JAPAN	1-10DESIGN Tokyo	JAPAN
THE X DANCE LEE JEANS LEE JEANS	McCANN HONG KONG	HONG KONG	McCANN HONG KONG	HONG KONG
CARLSBERG SMOOOOOTH CARLSBERG HONG KONG LIMITED CARLSBERG BEER	McCANN HONG KONG	HONG KONG	McCANN HONG KONG	HONG KONG
SHARE A COKE, SHARE A CODE COCA-COLA COKE	McCANN SHANGHAI	CHINA
HYUNDAI CHEERING STADIUM HYUNDAI MOTOR COMPANY HYUNDAI: 2018 FIFA WORLD CUP	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	THE BREEZE Seoul SORISOM-C Seoul INFINITY MUSIC Seoul SUPERMAKET Seoul	SOUTH KOREA
MAKE MY IDEA SAMSUNG CORPORATE SOCIAL RESPONSIBILITY	LEO BURNETT SYDNEY	AUSTRALIA	ELASTIC Sydney FINCH Sydney	AUSTRALIA	Short List
#HELLO LITTLE DIRECTORS AIRBNB AIRBNB	TBWA\KOREA Seoul	SOUTH KOREA
GET THE FEELS STARBUCKS FRAPPUCCINO	IRIS SINGAPORE	SINGAPORE	BIG BLUE PRODUCTIONS COMPANY Bangkok EL FILMS	THAILAND SINGAPORE
ANAK SUYEN CORPORATION SUYEN CORPORATION	TBWA\SANTIAGO MANGADA PUNO Makati City	THE PHILIPPINES	HOW'S EVERYTHING Makati City	THE PHILIPPINES	Short List
SIT IMPROPER P&G WHISPER ULTRA SOFT	LEO BURNETT INDIA Mumbai	INDIA
UNIVERSAL STREET GAMES TOYOTA MOTOR CORPORATION THE CONCEPT "START YOUR IMPOSSIBLE"	TOYOTA MOTOR Tokyo	JAPAN	ADK Tokyo CAMPAIGN EDGE Queensland MEDIA BLANCO AUCKLAND CUTTERS Tokyo	JAPAN AUSTRALIA NEW ZEALAND
#UNPOSE RECKITT BENCKISER VEET	HAVAS Haryana	INDIA
HOW RIMMEL MALAYSIA GOT GIRLS TO #MAKEUPTHEIROWNRULES RIMMEL MALAYSIA RIMMEL	COTY MALAYSIA SDN BHD Petaling Jaya	MALAYSIA	LION & LION Kuala Lumpur	MALAYSIA
E07 Content Placement
AUSSIE NEWS TODAY TOURISM AUSTRALIA AUSTRALIA	CLEMENGER BBDO SYDNEY	AUSTRALIA	CLEMENGER BBDO SYDNEY	AUSTRALIA	Bronze
OREO AR GAME CAMPAIGN MONDELEZ OREO	MONDELEZ CHINA Shanghai	CHINA
PIRACY VS. PIRACY GLOBE TELECOM GLOBE TELECOM	PUBLICIS JIMENEZBASIC Makati City	THE PHILIPPINES			Short List
WE NEED MARGINAL STUDENT Yell Advertising Bangkok DIGITAL AGENCY	YELL ADVERTISING Bangkok	THAILAND
E08 Community Building & Management
DISAPPEARING PERSON ALERTS QUEENSLAND POLICE SERVICE DISAPPEARING PERSON ALERTS	BWM DENTSU Melbourne	AUSTRALIA	GUILTY CONTENT Melbourne	AUSTRALIA	Short List

E05 Influencer / Talent
PROJECT REVOICE
THE ALS ASSOCIATION / PROJECT REVOICE

BWM DENTSU Sydney

AUSTRALIA

LYREBIRD
Montreal
FINCH
Sydney
NAKATOMI
Sydney
RUMBLE STUDIOS
Sydney

CANADA
AUSTRALIA

Short List
SUEDE GULLY
PUMA / PUMA SUEDES

DDB MUDRA Mumbai

INDIA

BALANCING ACT
Mumbai

INDIA
THE PHILHARMONIC TURNTABLE ORCHESTRA
TECHNICS/PANASONIC CORPORATION / TECHNICS/ SL-1200

DENTSU INC. Tokyo

JAPAN

DENTSU CREATIVE X INC.
Tokyo

JAPAN

Short List
52 MAYORS OF DANZHAI
DALIAN WANDA GROUP CO.,LTD. / WANDA DANZHAI VILLAGE

OGILVY BEIJING

CHINA

OGILVY BEIJING

CHINA
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION

WATCONSULT Mumbai

INDIA

Bronze
PRIDE JERSEY
AIG JAPAN / CSR

TBWA\HAKUHODO INC. Tokyo

JAPAN

Bronze
CALLING ALL WILL SMITHS
NETFLIX / BRIGHT MOVIE

WE ARE SOCIAL Sydney

AUSTRALIA

WE ARE SOCIAL
Sydney
WILL O'ROURKE
Sydney

AUSTRALIA

Bronze
HP PRINT IT! SHOW IT!
HP / HP LASERJET MFP

EDELMAN Beijing

CHINA
AMO'S STYLE FRIENDSHIP BATON
AMO'S STYLE / TRIUMPH INTERNATIONAL JAPAN

DENTSU ISOBAR Tokyo

JAPAN

DENTSU ISOBAR
Tokyo

JAPAN
ALIVE AD BOARD
FUJI TELEVISION NETWORK, INC. / HIT VARIETY SHOW “VS ARASHI”

DENTSU INC. Tokyo

JAPAN
GIVE NOTHING TO RACISM
NEW ZEALAND HUMAN RIGHTS COMMISSION / HUMAN RIGHTS

CLEMENGER BBDO WELLINGTON

NEW ZEALAND

CURIOUS FILM
Auckland

NEW ZEALAND
THE PEEKING AT PHONE CHALLENGE
DBS BANK / OMNI APP

CMRS DIGITAL SOLUTIONS LIMITED Hong Kong

HONG KONG

MADEINHONGKONGCHANNEL
Hong Kong

HONG KONG
CLEAR HAT HERO
UNILEVER / CLEAR

MINDSHARE THAILAND Bangkok

THAILAND
SAMSUNG TIMVITE
SAMSUNG / SAMSUNG QLED TV

LEO BURNETT SYDNEY

AUSTRALIA

PRODIGIOUS
Sydney

AUSTRALIA
OBSESSION FOR SMOOTHNESS
DOUBLE A / DOUBLE A

SIX INC. Tokyo

JAPAN

AOI PRO. INC.
Tokyo

JAPAN

Silver
UNWRITTEN REVIEWS
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL

McCANN MELBOURNE

AUSTRALIA

McCANN MELBOURNE

AUSTRALIA
KING KENNY
STANDARD CHARTERED BANK / LIVERPOOL FC PARTNERSHIP

STANDARD CHARTERED BANK Singapore

SINGAPORE

MILKMONEY
Sydney

AUSTRALIA
BREAKPOINT
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA

CLEMENGER BBDO MELBOURNE

AUSTRALIA

CLEMENGER BBDO MELBOURNE

AUSTRALIA
SMARTPHONE JUNIOR HIGH SCHOOL
SOFTBANK / ULTRA GIGA MONSTER(USE DATA CAPACITY UP TO 50 GB)

HAKUHODO INC. Tokyo

JAPAN

HAKUHODO PRODUCT'S
Tokyo

JAPAN
MUTHOOT BLUE LEAGUE OF DREAMS
MUTHOOT PAPPACHAN GROUP / MICRO-FINANCE LOANS

LAW & KENNETH SAATCHI & SAATCHI Mumbai

INDIA

FINGERPRINT FILMS
Mumbai

INDIA
EVERY SKIN COLOR GLOWS
CLEAN & CLEAR / CLEAN & CLEAR

BRAVE BISON Singapore

SINGAPORE

BRAVE BISON
Singapore

SINGAPORE
MCDONALD’S- SHIA IS EVERYWHERE
MCDONALD'S / MCDONALD'S

OMD TAIWAN Taipei

CHINESE TAIPEI
ŠKODA X HANDSOME DANCER "COINCIDANCE"
VOLKSWAGEN / ŠKODA

PHD TAIWAN Taipei

CHINESE TAIPEI

REDBIT PICTURES
Taipei City

CHINESE TAIPEI
VICKS-TOUCH OF CARE
P&G / VICKS

20:20 MSL Mumbai

INDIA

Short List
MAGNUM X TAKE PLEASURE SERIOUSLY
HINDUSTAN UNILEVER / MAGNUM ICE CREAM

MINDSHARE Mumbai

INDIA
KISSAN TIFFIN TIMETABLE
KISSAN KETCHUP / KISSAN KETCHUP

MINDSHARE FULCRUM Mumbai

INDIA

E08 Community Building & Management
DISAPPEARING PERSON ALERTS
QUEENSLAND POLICE SERVICE / DISAPPEARING PERSON ALERTS

BWM DENTSU Melbourne

AUSTRALIA

GUILTY CONTENT
Melbourne

AUSTRALIA

Short List