Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
E02 Social Purpose
BEHIND THE PHOTOGENIC-STORIES ACTION AGAINST CHILD EXPLOITATION (ACE JAPAN) THE PROBLEM OF CHILD LABOR	DENTSU DIGITAL Tokyo	JAPAN	PICT Tokyo FORMULATION Tokyo ADNOTE Yokohama	JAPAN
52 MAYORS OF DANZHAI DALIAN WANDA GROUP CO.,LTD. WANDA DANZHAI VILLAGE	OGILVY BEIJING	CHINA	OGILVY BEIJING	CHINA
#POWERLESSQUEEN PROJECT NANHI KALI NON PROFIT ORGANISATION	WATCONSULT Mumbai	INDIA			Short List
#WHYDON'TYOU BOLD - TRANSGENDER MODELLING AGENCY SERVICES	WAT MEDIA Mumbai,	INDIA
LESSON NEVER LEARNED FAMILY MART FAMILY MART POINT COLLECTING EVENT	DENTSU TAIWAN Taipei City	CHINESE TAIPEI
THE REAL YOU MATTERS SPECIAL BROADCASTING SERVICE (SBS) GOVERNMENT BROADCASTER	HAVAS AUSTRALIA Melbourne	AUSTRALIA	+APE Melbourne	AUSTRALIA
MARRIAGE EQUALITY - 'FOR EVERY BACHELOR AND BACHELORETTE' THE EQUALITY CAMPAIGN AUSTRALIA MARRIAGE EQUALITY AUSTRALIA	THE EQUALITY CAMPAIGN Sydney	AUSTRALIA	AIRBAG Melbourne ARC EDIT Melbourne MANIMAL POST Melbourne NYLON Melbourne	AUSTRALIA	Short List
CLEAR HAT HERO UNILEVER CLEAR	MINDSHARE THAILAND Bangkok	THAILAND
THE OTHER SANDERS QSR STORES SDN BHD KFC	REPRISE Petaling Jaya	MALAYSIA
#REPRESENTLOVE TINDER TINDER	MARCEL SYDNEY	AUSTRALIA	HECKLER Sydney DIGART AGENCY Warriewood	AUSTRALIA	Short List
THE WOKLD CUP OF CRAYFISHES MISSFRESH CRAYFISH	JUNG VON MATT/TONGHUI Beijing	CHINA
AO SMITH - WOMEN'S HISTORY MONTH AO SMITH WATER PURIFIERS	DIGITAS Mumbai	INDIA	DIGITAS Mumbai	INDIA
SIT IMPROPER P&G WHISPER ULTRA SOFT	LEO BURNETT INDIA Mumbai	INDIA
FLIPKART #PENGUINDADS FLIPKART INTERNET PVT. LTD. E-COMMERCE SITE	DENTSU WEBCHUTNEY Bangalore	INDIA
MUTHOOT BLUE LEAGUE OF DREAMS MUTHOOT PAPPACHAN GROUP MICRO-FINANCE LOANS	LAW & KENNETH SAATCHI & SAATCHI Mumbai	INDIA	FINGERPRINT FILMS Mumbai	INDIA
PIRACY VS. PIRACY GLOBE TELECOM GLOBE TELECOM	PUBLICIS JIMENEZBASIC Makati City	THE PHILIPPINES
ASIAN PAINTS \| DONATE A WALL ASIAN PAINTS PAINTS	SOCIAL KINNECT PVT. LTD. Mumbai	INDIA
IVORY LANE IVORY LANE IVORY LANE - ILLEGAL WILDLIFE TRADE	WWF SINGAPORE	SINGAPORE	WWF SINGAPORE	SINGAPORE
#STANDBYTOUGHMOMS ALL OUT ALL OUT MOSQUITO REPELLENT	BBDO INDIA Gurgaon	INDIA
E03 Innovative Use of Social or Community
720 HOURS OF YOUTH Y!MOBILE Y!MOBILE	HAKUHODO KETTLE INC Tokyo	JAPAN	AOI PRO. INC. Tokyo BABEL LABEL Tokyo AID-DCC Osaka TOW Tokyo	JAPAN
WASTELAND WITH A V FRUCOR V ENERGY DRINK	TKT SYDNEY	AUSTRALIA			Silver
DISAPPEARING PERSON ALERTS QUEENSLAND POLICE SERVICE DISAPPEARING PERSON ALERTS	BWM DENTSU Melbourne	AUSTRALIA	GUILTY CONTENT Melbourne	AUSTRALIA	Silver
FLY TO FLEE WANNA TRAVEL LIMITED WANNA TRAVEL	J. WALTER THOMPSON HONG KONG	HONG KONG
MORIGANA MORINAGA & CO., LTD. MUSCLE FIT PROTAIN	MORINAGA & CO Tokyo	JAPAN	MAZRI Tokyo	JAPAN
FANCESTRY OPTUS TELECOMMUNICATION FANCESTRY	M&C SAATCHI Sydney	AUSTRALIA
CRACKER BARREL CATCH UP - SWAPPING SMARTPHONES FOR SMART CONVERSATIONS WARRNAMBOOL CHEESE & BUTTER CRACKER BARREL VINTAGE CHEDDAR	HAVAS AUSTRALIA Melbourne	AUSTRALIA	HAVAS AUSTRALIA Melbourne	AUSTRALIA
SACRIFICE FOR THE CROWN NETFLIX THE CROWN: NETFLIX'S ORIGINAL SERIES	RABBIT DIGITAL GROUP Bangkok	THAILAND	MEOUR Bangkok	THAILAND
SHARE A COKE, SHARE A CODE COCA-COLA COKE	McCANN SHANGHAI	CHINA
THE MATRIARCHS CAREFREE CAREFREE PANTYLINERS	DDB SYDNEY	AUSTRALIA
A TEA TOAST TO THE WILD DANONE THE LEGEND OF TEA	EDELMAN Guangzhou	CHINA	OOMG FILM Guangzhou	CHINA
BLUIE THE STAR BLUIE	BASHFUL Sydney	AUSTRALIA			Short List
INVISIBLE FRIENDS MISSING PERSONS ADVOCACY NETWORK MISSING PERSONS ADVOCACY NETWORK	whiteGREY MELBOURNE	AUSTRALIA	whiteGREY MELBOURNE	AUSTRALIA	Bronze
FLIPKART #PENGUINDADS FLIPKART INTERNET PVT. LTD. E-COMMERCE SITE	DENTSU WEBCHUTNEY Bangalore	INDIA
PIRACY VS. PIRACY GLOBE TELECOM GLOBE TELECOM	PUBLICIS JIMENEZBASIC Makati City	THE PHILIPPINES
RISE OF VILGAX CARTOON NETWORK SERIES - BEN 10	TURNER Singapore	SINGAPORE
GRILL NOODLE CHALLENGE MAXIMUS DISTRIBUTION LLC GRILL SUPER SPICY CHICKEN FLAVOR	MAXIMUS LLC Ulaanbaatar	MONGOLIA	VIRAL AGENCY Ulaanbaatar	MONGOLIA
Using the World Cup Fever to drive Google Search Google Google App	GOOGLE INDONESIA Jakarta	INDONESIA	LION & LION Kuala Lumpur	MALAYSIA
E04 Real-time Response
AUSSIE NEWS TODAY TOURISM AUSTRALIA AUSTRALIA	CLEMENGER BBDO SYDNEY	AUSTRALIA	CLEMENGER BBDO SYDNEY	AUSTRALIA	Short List
PRIDE JERSEY AIG JAPAN CSR	TBWA\HAKUHODO INC. Tokyo	JAPAN			Short List
TAP FOR YOUR TOWN MASTERCARD CONTACTLESS PAYMENT	McCANN SYDNEY	AUSTRALIA	McCANN SYDNEY	AUSTRALIA
WHAT THE FLUFF CHALLENGE 2.0 SPCA PET ADOPTION PROGRAMME	IRIS SINGAPORE	SINGAPORE	IRIS SINGAPORE	SINGAPORE
NOT RENDANG QSR STORES SDN BHD KFC	REPRISE Kuala Lumpur	MALAYSIA
LOSERS' PARADISE AIR NEW ZEALAND AIR NEW ZEALAND TRAVEL	HOST/HAVAS Sydney	AUSTRALIA	FINCH Sydney	AUSTRALIA
#PICKYOURTEAM COCA-COLA FIFA WORLD CUP CAMPAIGN COCA-COLA COCA-COLA	THE COCA-COLA COMPANY Singapore	SINGAPORE	LION & LION Kuala Lumpur	MALAYSIA
A GOAL FOR A GOAL MARRIOTT INTERNATIONAL MARRIOTT REWARDS AND HOTELS	ISOBAR HONG KONG	HONG KONG	ISOBAR HONG KONG	HONG KONG
THE #BURGEREMOJI FLIP MCDONALD'S MCDONALD'S RESTAURANTS	LEO BURNETT INDIA Mumbai	INDIA
THE NUMBERS GAME TELSTRA TELSTRA	R/GA SYDNEY	AUSTRALIA
KWALITY WALLS THE UNOFFICIAL IPL PARTNER KWALITY WALL / HUL ICE CREAM	MINDSHARE Mumbai	INDIA
E05 Influencer / Talent
WIGGLE WHILE YOU BRUSH WITH MACLEANS GSK / MACLEANS MACLEANS KIDS TOOTHPASTE	PHD Sydney	AUSTRALIA	THE WIGGLES Sydney	AUSTRALIA
CANESTEN - THRUSH: THE MUSICAL BAYER CANESTEN	PHD Sydney	AUSTRALIA	SKETCHSHE SYDNEY	AUSTRALIA

E02 Social Purpose
BEHIND THE PHOTOGENIC-STORIES
ACTION AGAINST CHILD EXPLOITATION (ACE JAPAN) / THE PROBLEM OF CHILD LABOR

DENTSU DIGITAL Tokyo

JAPAN

PICT
Tokyo
FORMULATION
Tokyo
ADNOTE
Yokohama

JAPAN
52 MAYORS OF DANZHAI
DALIAN WANDA GROUP CO.,LTD. / WANDA DANZHAI VILLAGE

OGILVY BEIJING

CHINA

OGILVY BEIJING

CHINA
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION

WATCONSULT Mumbai

INDIA

Short List
#WHYDON'TYOU
BOLD - TRANSGENDER MODELLING AGENCY / SERVICES

WAT MEDIA Mumbai,

INDIA
LESSON NEVER LEARNED
FAMILY MART / FAMILY MART POINT COLLECTING EVENT

DENTSU TAIWAN Taipei City

CHINESE TAIPEI
THE REAL YOU MATTERS
SPECIAL BROADCASTING SERVICE (SBS) / GOVERNMENT BROADCASTER

HAVAS AUSTRALIA Melbourne

AUSTRALIA

+APE
Melbourne

AUSTRALIA
MARRIAGE EQUALITY - 'FOR EVERY BACHELOR AND BACHELORETTE'
THE EQUALITY CAMPAIGN AUSTRALIA / MARRIAGE EQUALITY AUSTRALIA

THE EQUALITY CAMPAIGN Sydney

AUSTRALIA

AIRBAG
Melbourne
ARC EDIT
Melbourne
MANIMAL POST
Melbourne
NYLON
Melbourne

AUSTRALIA

Short List
CLEAR HAT HERO
UNILEVER / CLEAR

MINDSHARE THAILAND Bangkok

THAILAND
THE OTHER SANDERS
QSR STORES SDN BHD / KFC

REPRISE Petaling Jaya

MALAYSIA
#REPRESENTLOVE
TINDER / TINDER

MARCEL SYDNEY

AUSTRALIA

HECKLER
Sydney
DIGART AGENCY
Warriewood

AUSTRALIA

Short List
THE WOKLD CUP OF CRAYFISHES
MISSFRESH / CRAYFISH

JUNG VON MATT/TONGHUI Beijing

CHINA
AO SMITH - WOMEN'S HISTORY MONTH
AO SMITH / WATER PURIFIERS

DIGITAS Mumbai

INDIA

DIGITAS
Mumbai

INDIA
SIT IMPROPER
P&G / WHISPER ULTRA SOFT

LEO BURNETT INDIA Mumbai

INDIA
FLIPKART #PENGUINDADS
FLIPKART INTERNET PVT. LTD. / E-COMMERCE SITE

DENTSU WEBCHUTNEY Bangalore

INDIA
MUTHOOT BLUE LEAGUE OF DREAMS
MUTHOOT PAPPACHAN GROUP / MICRO-FINANCE LOANS

LAW & KENNETH SAATCHI & SAATCHI Mumbai

INDIA

FINGERPRINT FILMS
Mumbai

INDIA
PIRACY VS. PIRACY
GLOBE TELECOM / GLOBE TELECOM

PUBLICIS JIMENEZBASIC Makati City

THE PHILIPPINES
ASIAN PAINTS | DONATE A WALL
ASIAN PAINTS / PAINTS

SOCIAL KINNECT PVT. LTD. Mumbai

INDIA
IVORY LANE
IVORY LANE / IVORY LANE - ILLEGAL WILDLIFE TRADE

WWF SINGAPORE

SINGAPORE

WWF SINGAPORE

SINGAPORE
#STANDBYTOUGHMOMS
ALL OUT / ALL OUT MOSQUITO REPELLENT

BBDO INDIA Gurgaon

INDIA