Creative Execution

By using various Youtube products, Trueview-Instream, Trueview-Action, VAS(Video Ad Sequencing) and GDN coordinately, we increased efficiency. As for GDN, we used the targeting option using the parameters of viewers obtained through Youtube. We secured the maximum reach through each products frequency and operated re-targeting Ads to convey various messages as much as possible and to make each customer can see our videos for 10 or more times. In addition, we increased the efficiency by eliminating redundant users to the utmost with the specific products through elaborative frequency settings.

Seven videos of ‘My Home IoT’ series have been advertised with high efficiency and a great response of viewers. Consumers didn’t only watch just one story, but showed curiosity about other episodes and sought them spontaneously. As a result, the reactions towards our brand films were successful. Videos recorded total 167,901,930 impressions and Youtube hits exceeded 20 million just after 24 days from launching. We were able to convey various situations operating IoT through AI speaker and its effectiveness, easily and interestingly.

The films are for ‘My Home IoT’ campaign and we have been produced seven fun episodes of series in the form of omnibus. The episodes are about various and fun situations that family members can use ‘My Home IoT’. It was produced in three episodes targeting parents of childcare, two episodes targeting seniors, and other two episodes targeting single-person. Furthermore, by placing scenes of personifying AI speaker Clova Friends+ throughout the digital campaign video, we were able to make Clova Friends+ look like a family member, while providing viewers a pleasant smile.