Creative Execution

We have currently made 4 videos and posted them on brand facebook page. These videos participants are influential people with targeted audience and over 1 week uploading 2 videos all the videos were posted in 2 weeks.

As a result of our video 66.7% of total facebook active users in Mongolia watched it. Every people who watched were convincing others to do the grill noodle challenge happily and they kept posting more videos of them doing the challenge. Overall grill noodle sales skyrocketed up to 310%. The product demands increased highly as our clients wanted more suppliement.

2.1 million people, 66% of Mongolians are currently using Facebook. (Source: Digital in 2018 in Eastern Asia, We are social) That means Facebook is number one platform for Mongolians. We collected data about consumers of Nongshim Mongolia from Facebook data analysis and insights. We focused teenagers and youths because active Facebook users in Mongolia are aged 18-34. Also they are tend to use instant noodle around once in week and like to follow social trends. Instant noodle named Grill Noodle, product of Nongshim International, wanted to penetrate market, attract customers, introduce the product by new way in online. Our strategy was create online movement that would be fully fun, consumers able to easily participate. Grill Noodle Challenge started from influencers /singer, sport journalist, photo model, free writer etc/ who are popular in teenagers and youths. Then challenge wide spread by people, enhance the engagement between brand and consumers.