Creative Execution

9/28 10/12 0.8 M

Within one week, mobile H5 clicks exceed 1.35M More than 12 media reported our story Network traffic Attracted: Clash Royale downloads increased 17% in major APP platforms in China.

1. Connecting players' social habits into the design of a branded game for Clash Royale Market surveys show that Chinese game players love to send stickers/emojis to each other and it even became a form of "battle". In many chatting groups, players simply send multiple stickers instead of typing. We found the habital action is similar to the 2v2 Clash Royale mode and decided to develop a disruptive game on WeChat: with this special game, players can merge their emojis into soldiers of the game in the WeChat battlefield where players can experience the new 2v2 mode and chat. 2. Internet slangs is a part of IMC to optimize immersive playing experience. In our H5 branded game, we brought in hottest buzzwords such as Snap to It, Mantis Shrimp, slangs in northeast and Heard Bloken (Heart Broken), Wanna Cly (Wanna Cry) to communicate to players in a more local way.