Creative Execution

The challenges and opportunities included: The overseas websites – the official site, the forum, the ecommerce shops – all being independent, with different design styles. There was no set interface design specifications and component systems that can cover all scenes and support business development. ? There were different design and development teams at each overseas site. Different website construction and development technologies were needed for individual countries. The integrated website design must consider the feasibilities of this project. ? There were many sub-system modules and back-end subsystems, including “merchandise management,” “order management,” “purchasing,” “payment,” “order fulfillment,” “warehousing logistics,” and “operation service,” which supported the overseas ecommerce business. The integration plan included the business landscape and functional scope. The project spanned across three geographies, China, US, and India.

Honor’s overseas business needs, build with sales at its core, fit to each nation’s local user habits, deeply integrate brand marketing resources and e-business functions, build platform multi-device support, implement and deliver the Honor Integrated website, with global promotion and operational ability. The team worked on the new payment, logistics, and other functions, requirements. Honor Overseas site was customized for the initial needs of different countries and the experience and information architecture had obvious differences. The coverage of the Honor Overseas site was in USA, Russia, and Europe (Belgium, Germany, Spain, France, Italy, Netherlands, Sweden, United Kingdom). There were clear gaps in the current design and development quality which they wanted to be addressed.

The focus was on factual website page structure optimization program, website design specifications, and interactive logic definition aligned with the HONOR marketing team, overseas franchise store team, solution team, and delivery team. We integrated with Honor’s overseas business needs, build with sales at its core, fit to each nation’s local user habits, deeply integrate brand marketing resources and e-business functions, build platform multi-device support, implement and deliver the Honor Integrated website, with global promotion and operational ability. The Honor Overseas site was customized for the initial needs of different countries and the experience and information architecture had obvious differences.